Add solution options

Author: dominicbetts

articles/iot-fundamentals/iot-services-and-technologies.md

@@ -1,12 +1,12 @@
 ---
 title: Azure Internet of Things (IoT) technologies and solutions
 description: Describes the collection of technologies and services you can use to build an Azure IoT solution.
-author: robinsh
+author: dominicbetts
 ms.service: iot-fundamentals
 services: iot-fundamentals
 ms.topic: overview
-ms.date: 10/09/2018
-ms.author: robinsh
+ms.date: 01/15/2020
+ms.author: dobett
 ---
 
 # Azure technologies and services for creating IoT solutions

articles/iot-fundamentals/iot-solution-options.md

@@ -0,0 +1,71 @@
+---
+title: Azure Internet of Things (IoT) solution options
+description: Guidance on choosing between a platform services or managed app platform approach to building an IoT solution. The platform service approach uses services such as IoT Hub and Digital Twins as building blocks. The managed app platform approach uses IoT Central to quickly get started.
+author: dominicbetts
+ms.service: iot-fundamentals
+services: iot-fundamentals
+ms.topic: overview
+ms.date: 01/15/2020
+ms.author: dobett
+---
+
+# Choose the right IoT solution
+
+To build an IoT solution for your business, you typically choose to use either the *platform services* or the *managed app platform* approach.
+
+Platform services include services such as Azure IoT Hub and Azure Digital Twins that provide the building blocks for you to build a customized IoT solution.
+
+Azure IoT Central lets you get started quickly building IoT applications using a fully managed app platform.
+
+To choose between these two approaches, you should consider:
+
+- How you want to manage your solution.
+- What level of customization and control you want over your solution.
+- What pricing structure you want.
+
+## Management
+
+Where do you want to spend your system management time and resources? 
+
+- Choose the platform services approach to have full control over the underlying services in your solution. For example, you want to:
+
+    - Manage scaling and securing services to meet your needs.
+    - Make use of in-house or partner expertise to onboard devices and provision services.
+
+- Choose the managed app platform approach to take advantage of a platform that handles scale, security, and management of your IoT applications and devices.
+
+## Control
+
+What elements of your solution do you want to customize?
+
+- Choose the platform services approach for total customization and control over the solution architecture.
+
+- Choose the managed app platform approach to customize branding, dashboards, user roles, devices, and telemetry. However, you don't want to handle the underlying IoT system management overhead.
+
+## Pricing
+
+What pricing structure best fits your needs?
+
+- Choose the platform services approach to fine-tune services and control my overall costs.
+
+- Choose the managed app platform approach for a simple, predictable pricing structure.
+
+## Summary
+
+The platform services approach is appropriate for a business with cloud solution and device expertise that wants to:
+
+- Fine-tune the services in the solution.
+- Have a high degree of control over the services in the solution.
+- Fully customize the solution.
+
+The managed app platform approach is appropriate for a business that:
+
+- Doesn't want to dedicate extensive resources to system design, development, and management.
+- Does want a predictable pricing structure.
+- Does want some customization capabilities.
+
+## Next steps
+
+For a more comprehensive explanation of the different services and platforms, and how they're used, see [Azure IoT services and technologies](iot-services-and-technologies.md).
+
+For an in-depth discussion of IoT architecture, see the [Microsoft Azure IoT Reference Architecture](https://aka.ms/iotrefarchitecture).