Update ten-digit-long-code-guidelines.md

Author: dbasantes

articles/communication-services/concepts/sms/ten-digit-long-code-guidelines.md

@@ -14,7 +14,7 @@ ms.subservice: sms
 ms.custom: references_regions
 ---
 
-# 10DLC (Ten digit long code) registration guidelines
+# 10DLC (10 digit long code) registration guidelines
 
 To send Application-to-Person (A2P) SMS messages using 10 digit long codes (10DLC), businesses must complete **brand registration** and **campaign registration**. Registering ensures compliance with carrier and Cellular Telecommunications Industry Association (CTIA) guidelines while enabling high-quality message delivery.
 
@@ -34,7 +34,7 @@ A brand represents your business entity and establishes your credibility with ca
 ### Type of Brands supported
 
  - **Standard:** For most businesses and organizations that have an EIN. Supports multiple campaigns and higher throughput.
- - **Sole Proprietor:** For individuals or small businesses that don’t have an EIN (Employer Identification Number). Limited to 1 campaign and low message volume. Requires alternative identity verification like a mobile phone bill.
+ - **Sole Proprietor:** For individuals or small businesses that don’t have an EIN (Employer Identification Number). Limited to one campaign and low message volume. Requires alternative identity verification like a mobile phone bill.
 
 ### Approval time
 
@@ -70,10 +70,10 @@ Campaign details must accurately reflect the content and intent of your messages
 Currently, Azure Communication Services supports:
  - **Standard campaigns:** The most common campaign type for general A2P messaging, such as 2FA, alerts, marketing, or customer care.
  - **Low Volume:** For limited or test messaging with low daily traffic. Ideal for small businesses or developers.
- - **UCaaS (Low Volume):** A sub-type of Low Volume used by approved Unified Communications as a Service providers. Used when each phone number is tied to a human (e.g., employee texting).
+ - **UCaaS (Low Volume):** A subtype of Low Volume used by approved Unified Communications as a Service apps. Used when each phone number is tied to a human (e.g., employee texting).
  - **Enhanced:** A higher-throughput campaign type for larger brands or automated communications. May require vetting.
  - **Emergency:** For public safety alerts from government agencies, schools, or utilities. Strictly regulated.
- - **Franchise:** For businesses with multiple locations or agents/franchisees sending similar but localized content. Requires disclosure of all sub-entities.
+ - **Franchise:** For businesses with multiple locations or agents/franchisees sending similar but localized content. Requires disclosure of all subentities.
  - **Charity:** For 501(c)(3) non-profit organizations sending service-related or fundraising messages. Requires proof of tax-exempt status.
  - **Political:** Not supported at the moment.
 
@@ -84,18 +84,19 @@ Campaign registration with TCR typically takes 3 to 5 business days for approval
 ### Fields in campaign registration
 
 
-| Field Name | Description | Example |
-| --- | --- | --- |
-| **Campaign Name**        | Name identifying your campaign. | Contoso Marketing Campaign |
-| **Campaign Description** | A detailed description of the campaign’s purpose.  | Send promotional offers and updates to customers who opt in to Contoso's SMS notifications. |
-| **Use Case**             | The primary purpose of the campaign (such as marketing or customer care). | Marketing |
-| **Message Samples**      | Provide examples of the messages your campaign plans to send. | “Hello! Thank you for subscribing to Contoso updates. Reply STOP to opt out.” |
-| **Subscriber Opt-in**     | Confirms that recipients explicitly consent to receive messages. | “Thank you for subscribing to Contoso Alerts. Reply HELP for help, STOP to unsubscribe.” |
-| **Subscriber Opt-out**    | Allows recipients to stop receiving messages at any time. | “You have unsubscribed from Contoso Alerts. Reply START to resubscribe.” |
-| **Subscriber Help**       | Provides instructions or assistance to users. | “For assistance, visit `https://www.contoso.com` or call 1-800-CONTOSO.” |
-| **Embedded Links**        | Indicates if messages include URLs. | Yes |
-| **Embedded Phone Numbers**| Indicates if messages include phone numbers. | Yes |
-| **Age-gated Content**     | Indicates if messages are age-restricted. | No |
+| Field Name               | Description                                                       | Example                                                                                  |
+|--------------------------|-------------------------------------------------------------------|------------------------------------------------------------------------------------------|
+| **Campaign Name**        | Name identifying your campaign.                                   | "Contoso Marketing Campaign"                                                             |
+| **Campaign Description** | A detailed description of the campaign’s purpose.                 | "Send promotional offers and updates to customers who opt in to Contoso's SMS notifications." |
+| **Use Case**             | The primary purpose of the campaign (such as marketing or customer care). | "Marketing"                                                                         |
+| **Message Samples**      | Provide examples of the messages your campaign plans to send.     | "Hello! Thank you for subscribing to Contoso updates. Reply STOP to opt out."           |
+| **Subscriber Opt-in**    | Confirms that recipients explicitly consent to receive messages.  | "Thank you for subscribing to Contoso Alerts. Reply HELP for help, STOP to unsubscribe." |
+| **Subscriber Opt-out**   | Allows recipients to stop receiving messages at any time.         | "You have unsubscribed from Contoso Alerts. Reply START to resubscribe."                |
+| **Subscriber Help**      | Provides instructions or assistance to users.                     | "For assistance, visit https://www.contoso.com or call 1-800-CONTOSO."                  |
+| **Embedded Links**       | Indicates if messages include URLs.                               | "Yes"                                                                                    |
+| **Embedded Phone Numbers**| Indicates if messages include phone numbers.                     | "Yes"                                                                                    |
+| **Age-gated Content**    | Indicates if messages are age-restricted.                         | "No"                                                                                     |
+
 
 For complete step-by-step guidance, see [How to apply for 10DLC brand and campaign registration](../../quickstarts/sms/apply-for-ten-digit-long-code.md).