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Update marketplace-criteria-content-validation.md
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articles/marketplace/marketplace-criteria-content-validation.md

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@@ -57,7 +57,7 @@ Additional requirements and checklists are provided for specific listing types,
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| 4 | Storefront details: Offer summary | Appears on your app's search page, and has a maximum of 100 characters. | |
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| 5 | Storefront details: Industries | Industries (max. 2): Select the industries that your app is best aligned and applicable to. | |
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| 6 | Offer description | <ul><li>Simple HTML is allowed, including \<p>, \<em>, \<ul>, \<li>, \<ol>, and header tags. Max. 3000 characters.</li><li>2-3 paragraphs</li><li>Solution offering is easily understood at a glance.</li><li>Description is comprehensive and captures target audience, type of user, why it's valuable (value proposition).</li><li>Offer description is in paragraph narrative form with short sentences that are easy to understand. | <ul><li>Target industry is outlined (if relevant).</li><li>Good style formatting, with each paragraph heading having a single sentence or phrase summarizing the content that follows and using bullet points, when appropriate, to emphasize key benefits. The objective here is for the reader to understand the offering at a glance in an easy-to-view format and not have to read paragraphs.</li><li>There is spacing between each paragraph. It reads like a car brochure.. That is, it is comprehensive and describes the offering simply, without technical jargon. |
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| 7 | Marketing artifacts | Logos display correctly. | <ul><li>Logo includes "hero image," which is the large-format image in the Azure portal</li><li>Logos: Small (48 &#215; 48) and large (216 &#215; 216) are requirements</li><li>[Hero image requirements](https://docs.microsoft.com/en-us/azure/marketplace/partner-center-portal/create-new-azure-apps-offer)</li><li>Screenshot (max. 5): the CPP requires a PNG image with resolution 1280 &#215; 720. |
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| 7 | Marketing artifacts | Logos display correctly. | <ul><li>Logo includes "hero image," which is the large-format image in the Azure portal</li><li>Logos: Small (48 &#215; 48) and large (216 &#215; 216) are requirements</li><li>[Hero image requirements](https://docs.microsoft.com/azure/marketplace/partner-center-portal/create-new-azure-apps-offer)</li><li>Screenshot (max. 5): the CPP requires a PNG image with resolution 1280 &#215; 720. |
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| 8 | Categories and industries | <ul><li>Categories match solution offering capabilities</li><li>At least 1 item(s) should be chosen from pop-up box</li><li>Do not extend to categories that solution does not fit</li><li>Optimal industry, or all industries selected (if not optimal industries</li><li>Do not extend to categories that solution does not fit</li><li>Optimal industry, or all industries selected (if not optimal industries) | Max. 3 categories selected, if applicable. |
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| 9 | Lead Management | Select the system where your leads will be stored. See [get customer leads](./partner-center-portal/commercial-marketplace-get-customer-leads.md) to connect your CRM system. | |
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| 10 | Contacts: Solution support and help | <ul><li>Engineering contact name: Enter the name of the engineering contact for your app. This contact will receive technical communications from Microsoft.</li><li>Engineering contact email: Enter the email address of the engineering contact for your app.</li><li>Engineering contacts phone: Enter the phone number of the engineering contact. [ISO phone number notations](https://en.wikipedia.org/wiki/E.123) are supported.</li><li>Support contact name: Enter the name of the support contact for your app. This contact will receive support-related communications from Microsoft.</li><li>Support contact email: Enter the email address of the support contact for your app.</li><li>Support contact phone: Enter the phone number of the support contact. [ISO phone number notations](https://en.wikipedia.org/wiki/E.123) are supported.</li><li>Support URL: Enter the URL to your support page. | <ul><li>All support methods listed: telephone and email support.</li><li>Paid support offered free during trial or test drive period |

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