| 6 | Offer description | <ul><li>Simple HTML is allowed, including \<p>, \<em>, \<ul>, \<li>, \<ol>, and header tags. Max. 3000 characters.</li><li>2-3 paragraphs</li><li>Solution offering is easily understood at a glance.</li><li>Description is comprehensive and captures target audience, type of user, why it's valuable (value proposition).</li><li>Offer description is in paragraph narrative form with short sentences that are easy to understand. | <ul><li>Target industry is outlined (if relevant).</li><li>Good style formatting, with each paragraph heading having a single sentence or phrase summarizing the content that follows and using bullet points, when appropriate, to emphasize key benefits. The objective here is for the reader to understand the offering at a glance in an easy-to-view format and not have to read paragraphs.</li><li>There is spacing between each paragraph. It reads like a car brochure.. That is, it is comprehensive and describes the offering simply, without technical jargon. |
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