-It doesn't mean that there was a delay in receiving the message. In this scenario, the message has already been received since the message is passed in as a parameter to the SDK code. And, the **name** tag in the App Insights logs (**Process**) indicates that the message is now being processed by your external event processing code. This issue is not Azure-related. Instead, these metrics refer to the efficiency of your external code given that the message has already been received from Service Bus. See [this file on GitHub](https://github.com/Azure/azure-sdk-for-net/blob/4bab05144ce647cc9e704d46d3763de5f9681ee0/sdk/servicebus/Microsoft.Azure.ServiceBus/src/ServiceBusDiagnosticsSource.cs) to see where the **Process**" tag is generated and assigned once the message has been received from Service Bus.
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