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articles/cognitive-services/personalizer/terminology.md

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ms.service: cognitive-services
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ms.subservice: personalizer
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ms.topic: conceptual
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ms.date: 04/23/2020
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ms.date: 09/16/2022
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---
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# Personalizer terminology
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* **Exploration**: The Personalizer service is exploring when, instead of returning the best action, it chooses a different action for the user. The Personalizer service avoids drift, stagnation, and can adapt to ongoing user behavior by exploring.
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* **Exploitation**: The Personalizer service uses the current model to decide the best action based on past data.
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* **Learned Best Action**: The Personalizer service uses the current model to decide the best action based on past data.
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* **Experiment Duration**: The amount of time the Personalizer service waits for a reward, starting from the moment the Rank call happened for that event.
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## Next steps
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* Learn about [ethics and responsible use](ethics-responsible-use.md)
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* Learn about [ethics and responsible use](ethics-responsible-use.md)

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