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Copy file name to clipboardExpand all lines: articles/communication-services/concepts/sms/sms-faq.md
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@@ -28,7 +28,7 @@ Brand registration is the process of registering your business as a recognized b
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To register a brand, you need to provide information such as your business’s name, tax ID, address, industry, and other identifying information. You can complete brand registration through the Azure Communication Services portal as described in [Apply for 10 digit long code (10DLC) brand registration and campaign registration](../../quickstarts/sms/apply-for-ten-digit-long-code.md).
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### What types of information are required for brand registration?
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### What type of information are required for brand registration?
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You need to provide:
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- Legal business name
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The vetting score is based on the information provided during brand registration and includes factors like industry reputation, message content, and business type. Scores range from 1-100, with higher scores resulting in higher messaging throughput limits.
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### What type of brands are supported?
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### What types of brands are supported?
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-**Standard:** For most businesses and organizations that have an EIN. Supports multiple campaigns and higher throughput.
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-**Sole Proprietor:** For individuals or small businesses that don’t have an EIN (Employer Identification Number). Limited to 1 campaign and low message volume. Requires alternative identity verification like a mobile phone bill.
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### What type of campaigns are supported?
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### What types of campaigns are supported?
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Currently, Azure Communication Services supports:
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-**Standard campaigns:** The most common campaign type for general A2P messaging, such as 2FA, alerts, marketing, or customer care.
Copy file name to clipboardExpand all lines: articles/communication-services/concepts/sms/ten-digit-long-code-guidelines.md
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ms.custom: references_regions
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---
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# 10DLC (Ten digit long code) registration guidelines
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# 10DLC (10 digit long code) registration guidelines
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To send Application-to-Person (A2P) SMS messages using 10 digit long codes (10DLC), businesses must complete **brand registration** and **campaign registration**. Registering ensures compliance with carrier and Cellular Telecommunications Industry Association (CTIA) guidelines while enabling high-quality message delivery.
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### Type of Brands supported
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-**Standard:** For most businesses and organizations that have an EIN. Supports multiple campaigns and higher throughput.
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-**Sole Proprietor:** For individuals or small businesses that don’t have an EIN (Employer Identification Number). Limited to 1 campaign and low message volume. Requires alternative identity verification like a mobile phone bill.
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-**Sole Proprietor:** For individuals or small businesses that don’t have an EIN (Employer Identification Number). Limited to one campaign and low message volume. Requires alternative identity verification like a mobile phone bill.
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### Approval time
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|**Vertical**| Industry in which your business operates. | E-commerce |
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|**Email Address**| Contact email for registration-related updates. |[email protected]|
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For more detailed information, see [How to apply for 10DLC brand and campaign registration](../../quickstarts/sms/apply-for-ten-digit-long-code.md).
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For complete step-by-step guidance, see [How to apply for 10DLC brand and campaign registration](../../quickstarts/sms/apply-for-ten-digit-long-code.md).
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### Tips for successful registration
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-**UCaaS (Low Volume):** A sub-type of Low Volume used by approved Unified Communications as a Service applications. Used when each phone number is tied to a human (e.g., employee texting).
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-**Enhanced:** A higher-throughput campaign type for larger brands or automated communications. May require vetting.
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-**Emergency:** For public safety alerts from government agencies, schools, or utilities. Strictly regulated.
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-**Franchise:** For businesses with multiple locations or agents/franchisees sending similar but localized content. Requires disclosure of all sub-entities.
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-**Franchise:** For businesses with multiple locations or agents/franchisees sending similar but localized content. Requires disclosure of all subentities.
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-**Charity:** For 501(c)(3) non-profit organizations sending service-related or fundraising messages. Requires proof of tax-exempt status.
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-**Political:** Not supported at the moment.
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### Fields in campaign registration
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| Field Name | Description | Example |
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| --- | --- | --- |
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|**Campaign Name**| Name identifying your campaign. | Contoso Marketing Campaign |
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|**Campaign Description**| A detailed description of the campaign’s purpose. | Send promotional offers and updates to customers who opt in to Contoso's SMS notifications. |
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|**Use Case**| The primary purpose of the campaign (such as marketing or customer care). | Marketing |
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|**Message Samples**| Provide examples of the messages your campaign plans to send. | “Hello! Thank you for subscribing to Contoso updates. Reply STOP to opt out.” |
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|**Subscriber Opt-in**| Confirms that recipients explicitly consent to receive messages. | “Thank you for subscribing to Contoso Alerts. Reply HELP for help, STOP to unsubscribe.” |
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|**Subscriber Opt-out**| Allows recipients to stop receiving messages at any time. | “You have unsubscribed from Contoso Alerts. Reply START to resubscribe.” |
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|**Subscriber Help**| Provides instructions or assistance to users. | “For assistance, visit `https://www.contoso.com` or call 1-800-CONTOSO.” |
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|**Embedded Links**| Indicates if messages include URLs. | Yes |
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|**Embedded Phone Numbers**| Indicates if messages include phone numbers. | Yes |
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|**Age-gated Content**| Indicates if messages are age-restricted. | No |
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For more detailed information, see [How to apply for 10DLC brand and campaign registration](../../quickstarts/sms/apply-for-ten-digit-long-code.md).
|**Campaign Name**| Name identifying your campaign. | "Contoso Marketing Campaign" |
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|**Campaign Description**| A detailed description of the campaign’s purpose. | "Send promotional offers and updates to customers who opt in to Contoso's SMS notifications." |
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|**Use Case**| The primary purpose of the campaign (such as marketing or customer care). | "Marketing" |
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|**Message Samples**| Provide examples of the messages your campaign plans to send. | "Hello! Thank you for subscribing to Contoso updates. Reply STOP to opt out." |
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|**Subscriber Opt-in**| Confirms that recipients explicitly consent to receive messages. | "Thank you for subscribing to Contoso Alerts. Reply HELP for help, STOP to unsubscribe." |
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|**Subscriber Opt-out**| Allows recipients to stop receiving messages at any time. | "You have unsubscribed from Contoso Alerts. Reply START to resubscribe." |
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|**Subscriber Help**| Provides instructions or assistance to users. | "For assistance, visit https://www.contoso.com or call 1-800-CONTOSO." |
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|**Embedded Links**| Indicates if messages include URLs. | "Yes" |
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|**Embedded Phone Numbers**| Indicates if messages include phone numbers. | "Yes" |
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|**Age-gated Content**| Indicates if messages are age-restricted. | "No" |
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For complete step-by-step guidance, see [How to apply for 10DLC brand and campaign registration](../../quickstarts/sms/apply-for-ten-digit-long-code.md).
Copy file name to clipboardExpand all lines: articles/communication-services/quickstarts/sms/apply-for-ten-digit-long-code.md
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@@ -85,32 +85,6 @@ Submit the regulatory document. Brand registration may take 2 to 3 days to compl
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> [!Important]
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> Providing incorrect or incomplete information may result in brand registration failure. Double-check all details before submitting to avoid delays or rejections in the registration process.
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### 1.3 Brand Vetting Process
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> [!TIP]
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> Standard Vetting may only be required for **Standard**, **Enhanced**, **Emergency**, **Franchise**, or **Charity** brands to increase throughput or meet compliance.
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During 10DLC brand registration, some brands might be required to undergo Standard Vetting to validate their identity and improve trust with mobile carriers. This step is typically triggered when:
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- The brand receives a low Trust Score during automated checks, or
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- The brand requests access to higher messaging throughput
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Standard Vetting is conducted by a third-party partner and includes:
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- Verification of business name and tax ID (EIN)
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- Website and domain validation
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- Review of industry type and messaging practices
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Vetting results in a Trust Score that can affect throughput limits and campaign eligibility. Not all brands require vetting, but it may be necessary depending on your use case and score.
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A $40 USD non-refundable fee applies when Standard Vetting is triggered.
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> [!NOTE]
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> The vetting fee is currently waived for a limited time.
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Once vetting is complete, the resulting score is used to finalize campaign setup and ensure your brand is eligible for approved throughput levels.
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