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# Offer listing best practices
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This section provides best practices and suggestions for publishing engaging marketplace offers. To write and configure your marketing materials log into [Partner Center](https://partner.microsoft.com/dashboard/home).
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The tables in this section provide suggestions for creating and engaging marketplace offers. To write and configure your marketing materials, go to the [Cloud Partner portal](https://cloudpartner.azure.com/#insights).
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## Storefront offer details
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| Storefront setting | Best practice |
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|:--- |:--- |
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| Offer Name | Provide a clear title that includes search keywords to help customers discover your offer. <br> <br> For Consulting Services, follow this format: [Offer Name: [Duration][Offer Type] (for example, *Contoso: 2-Week Implementation*) <br><br> Adhere to brand guidelines: follow [Microsoft Trademark and Brand Guidelines](https://www.microsoft.com/en-us/legal/intellectualproperty/trademarks/usage/general.aspx) and other product-specific guidelines when you refer to Microsoft trademarks and names of Microsoft software, products, and services. |
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| Offer Description | Provide a clear description that describes your offer's value proposition in the first few sentences, keeping in mind that those sentences may be used in search engine results. Core components of your value proposition should include: <br> <br> <ul> <li>Description of the product or solution</li> <li>User persona that benefits from the product or solution</li> <li>Customer need or pain the product or solution addresses</li></ul> <br> <br> Use industry standard vocabulary or benefit-based wording when possible. Do not rely on features and functionality to sell your product. Instead, focus on the value you deliver. For Consulting Service listings, clearly state the professional service you provide.|
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| Offer Name | Provide a strong title:<br> <ul> <li> Your app name should communicate the core value for your customers. </li> <li> Include search keywords in your app title to receive higher ranking in search engine results. </li> </ul> Follow a set title format for consulting service listings:<br>[Offer Name: [Duration][Offer Type] (for example, *Contoso: 2-Week Implementation*) <br><br> Adhere to brand guidelines:<br>Follow [Microsoft Trademark and Brand Guidelines](https://www.microsoft.com/en-us/legal/intellectualproperty/trademarks/usage/general.aspx) and other relevant, product-specific guidelines when you refer to Microsoft trademarks and the names of Microsoft software, products, and services. |
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| Offer Description | Provide a clear offer description:<br> <ul> <li> Clearly describe your offer's value proposition in the first few sentences of your description. </li> <li> Keep in mind that the first few sentences might be displayed in search engine results. </li> <li> Do not rely on features and functionality to sell your product. Instead, focus on the value you deliver. </li> <li> Use industry-specific vocabulary or benefit-based wording as much as possible.</li> <li> Additionally, Consulting Service listings must clearly state the professional service you provide. </li></ul> Core components of your value proposition should include the following information:<ul><li>Description of the product.</li><li>Type of user that benefits from the product.</li><li>Customer need or pain that the product addresses.</li></ul>|
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<!---
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The tables in this section provide suggestions for creating and engaging marketplace offers. To write and configure your marketing materials, go to the [Cloud Partner portal](https://cloudpartner.azure.com/#insights).
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## Storefront listing details
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| Industries: AppSource apps and consulting services only | Select industries if your offer addresses industry-specific needs: <ul><li> Call out industry-specific capabilities in your offer description.</li> </ul> **Note**: The maximum number of options varies by offer type and is indicated in the [Cloud Partner portal](https://cloudpartner.azure.com/#insights). |
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| Categories | Select categories that align best with your offer:<br> <ul> <li> Choose the categories carefully, because customers use them to search for relevant apps. </li> <li> Be sure to call out how your offer supports category-specific needs in the offer description. </li> </ul> **Note**: The maximum number of options varies by offer type and is indicated in the [Cloud Partner portal](https://cloudpartner.azure.com/#insights). |
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| Products that your app works with (3 max): AppSource apps only | List additional products and technologies that your solution uses or extends. For example, Azure IoT Hub or Azure Machine Learning. |
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| Search keywords (3 max) | Search keywords can help business users find your offer when they search <ul> <li> in the Azure Marketplace </li> <li> on AppSource </li> <li> using search engines </li> </ul> For your listing to appear in these searches, you need to: <ul> <li> Identify the top three search keywords for your offer; </li> <li> incorporate the search keywords in your offer summary and description; </li> <li> list the search keywords here. </li> </ul> | --->
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| Search keywords (3 max) | Search keywords can help business users find your offer when they search <ul> <li> in the Azure Marketplace </li> <li> on AppSource </li> <li> using search engines </li> </ul> For your listing to appear in these searches, you need to: <ul> <li> Identify the top three search keywords for your offer; </li> <li> incorporate the search keywords in your offer summary and description; </li> <li> list the search keywords here. </li> </ul> |
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### Category
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Select categories and subcategories that best align with your offer and your intended audience. Your offer will be published to Microsoft AppSource or Azure Marketplace depending on the offer type and transaction capabilities associated with your offer and your category selection. You can select:
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- Up to two (2) categories, including a primary and a secondary category (optional).
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- Up to two (2) subcategories for each primary and/or secondary category. If no subcategory is selected, you offer will still be discoverable on the selected category only.
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Categories and subcategories applicable to each Storefront are listed [here](gtm-offer-listing-best-practices-categories.md).
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Azure Marketplace and Microsoft AppSource are storefronts that serve different and unique customer requirements. Choose the right storefront and categories for each offer to target your customers by role.
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You may select up to two categories and two subcategories for an offer. The categories and subcategories listed below are available in both storefronts. Make sure your category selection is aligned with the intended audience, offer description, and value proposition of your offer.
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|**Industry**|**Subindustry**|
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| :------------------- | :-------------------|
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|*Automotive |*Automotive |
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| Agriculture |*Other - Unsegmented |
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| Distribution |*Wholesale <br> *Parcel & Package Shipping |
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