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articles/active-directory-b2c/billing.md

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manager: CelesteDG
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ms.service: azure-active-directory
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ms.topic: reference
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ms.date: 06/10/2025
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ms.date: 06/13/2025
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ms.author: kengaderdus
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ms.subservice: b2c
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ms.custom: fasttrack-edit
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Azure Active Directory B2C (Azure AD B2C) pricing is based on monthly active users (MAU), which is the count of unique users with authentication activity within a calendar month. This billing model applies to both Azure AD B2C tenants and [Microsoft Entra guest user collaboration (B2B)](../active-directory/external-identities/external-identities-pricing.md). MAU billing helps you reduce costs by offering a free tier and flexible, predictable pricing.
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In this article, learn about MAU and Go Local billing, linking Azure AD B2C tenants to a subscription, and changing the pricing tier.
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In this article, learn about MAU and Go Local billing and linking Azure AD B2C tenants to a subscription.
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## MAU overview
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- If you have an Azure AD B2C tenant that hasn't been linked to a subscription, link it now.
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- If you have an existing Azure AD B2C tenant that was linked to a subscription before November 1, 2019, upgrade to the monthly active users (MAU) billing model. You can also choose to stay on the per-authentication billing model.
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Your Azure AD B2C tenant must also be linked to the appropriate Azure pricing tier based on the features you want to use. Premium features require Azure AD B2C [Premium P1 or P2 pricing](https://azure.microsoft.com/pricing/details/active-directory-b2c/). You might need to upgrade your pricing tier as you use new features. For example, for risk-based Conditional Access policies, you’ll need to select the Azure AD B2C Premium P2 pricing tier for your tenant.
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Your Azure AD B2C tenant must also be linked to the appropriate Azure pricing tier based on the features you want to use. Premium features require Azure AD B2C [Premium P1 pricing](https://azure.microsoft.com/pricing/details/active-directory-b2c/).
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> [!NOTE]
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> Your first 50,000 MAUs per month are free for both Premium P1 and Premium P2 features, but the **free tier doesn’t apply to free trial, credit-based, or sponsorship subscriptions**. Once the free trial period or credits expire for these types of subscriptions, you'll begin to be charged for Azure AD B2C MAUs. To determine the total number of MAUs, we combine MAUs from all your tenants (both Microsoft Entra ID and Azure AD B2C) that are linked to the same subscription.

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