Merge pull request #113430 from itechedit/seven-marketplace-articles

edit pass: Seven Marketplace articles

Author: ShawnJackson

articles/marketplace/TOC.yml

@@ -17,7 +17,7 @@
         href: ./lead-management-for-cloud-marketplace.md
       - name: Transacting in the commercial marketplace
         href: ./marketplace-commercial-transaction-capabilities-and-considerations.md
-      - name: Private Offers
+      - name: Private offers
         href: ./private-offers.md
       - name: Standard Contract
         href: ./standard-contract.md
@@ -26,13 +26,13 @@
     - name: Publishing guides by offer type
       href: ./publisher-guide-by-offer-type.md
       items:
-      - name: Virtual Machines
+      - name: Virtual machines
         href: ./marketplace-virtual-machines.md
-      - name: "Azure Applications: solution templates"
+      - name: Azure apps solution templates
         href: ./marketplace-solution-templates.md
-      - name: "Azure Applications: managed applications"
+      - name: Azure apps managed applications
         href: ./marketplace-managed-apps.md
-      - name: SaaS Apps
+      - name: SaaS apps
         href: ./marketplace-saas-applications-technical-publishing-guide.md
       - name: Containers
         href: ./marketplace-containers.md
@@ -42,7 +42,7 @@
         href: ./consulting-services.md
       - name: Office 365, Dynamics 365, and Power BI
         href: ./appsource-offer-publishing-guide.md
-      - name: Enable an AppSource and Marketplace listing by using Azure Active Directory
+      - name: Enable offer authentication with Azure AD
         href: ./enable-appsource-marketplace-using-azure-ad.md
       - name: Integrated solutions
         href: ./integrated-solutions-for-publishers.md
@@ -51,7 +51,7 @@
       items:
       - name: Offer listing best practices
         href: ./gtm-offer-listing-best-practices.md
-      - name: How to get featured
+      - name: Get featured
         href: ./gtm-how-to-get-featured.md
       - name: Marketplace content validation
         href: ./marketplace-criteria-content-validation.md
@@ -69,7 +69,7 @@
     - name: Support for the commercial marketplace
       href: ./support-azure-marketplace.md
       items:
-      - name: Marketplace FAQ
+      - name: Commercial marketplace FAQ
         href: ./marketplace-faq-publisher-guide.md
       - name: Geographic availability and currencies
         href: ./marketplace-geo-availability-currencies.md
@@ -80,7 +80,7 @@
     href: ./cloud-partner-portal-orig/cloud-partner-portal-migration-to-partner-center.md
   - name: Migration FAQ
     href: ./cloud-partner-portal-orig/cloud-partner-portal-migration-faq.md
-  - name: Portal Tour
+  - name: Portal tour
     href: ./cloud-partner-portal/portal-tour/cpp-portal-tour.md
     items:
     - name: Portal navigation
@@ -603,4 +603,4 @@
     - name: Payout policy details
       href: ./partner-center-portal/payout-policy-details.md
     - name: Tax details
-      href: ./partner-center-portal/tax-details-paid-transactions.md
+      href: ./partner-center-portal/tax-details-paid-transactions.md

articles/marketplace/marketplace-co-sell.md

@@ -1,6 +1,6 @@
 ---
-title: Co-sell partner engagement | Azure Marketplace
-description: Microsoft's co-sell program for partners can help you reach a vast customer base and generate new sales.
+title: Co-sell partner engagement - Microsoft commercial marketplace
+description: The Microsoft Partner Center co-sell program for partners can help you reach a vast customer base and generate new sales.
 author: dsindona 
 ms.author: dsindona
 ms.service: marketplace 
@@ -11,21 +11,21 @@ ms.date: 04/16/2020
 
 # Co-sell partner engagement
 
-Microsoft's co-sell program enables partners to work directly with Microsoft on joint selling opportunities. You can reach a vast community of customers and create new sales opportunities that can help accelerate business growth.
+If you're a partner, you can use the Microsoft co-sell program to work directly with Microsoft on joint selling opportunities. The program helps our partners reach a vast community of customers and create new sales opportunities that can help accelerate business growth.
 
 ## Partner selling motions
 
-There are three partner selling motions:
+Microsoft offers three partner selling motions:
 
 * *Sell through partner*: You can resell Microsoft technology through your own sellers.
 * *Services co-sell*: Sellers and partners collaborate to sell your project or managed services with Microsoft technology embedded.
-* *IP co-sell*: Sellers/partners collaborate to sell your repeatable, packaged IP solution*.
+* *IP co-sell*: Sellers and partners collaborate to sell your repeatable, packaged IP solution.*
 
-\* Some of these IP co-sell solutions may receive additional incentives when successfully sold and deployed with Microsoft's field sales teams.
+\*Some of these IP co-sell solutions might receive additional incentives when they're successfully sold and deployed with Microsoft field sales teams.
 
-![Co-sell happens](./media/marketplace-publishers-guide/marketplace-co-sell.png)
+![Diagram showing how co-sell happens when sales leads are shared, accepted, and won against Microsoft-managed customers.](./media/marketplace-publishers-guide/marketplace-co-sell.png)
 
 ## Next steps
 
 - Learn more about [selling with Microsoft](https://partner.microsoft.com/membership/sell-with-microsoft).
-- Learn about the [Co-sell option in Partner Center](./partner-center-portal/commercial-marketplace-co-sell.md) .
+- Learn about the [co-sell option in Partner Center](./partner-center-portal/commercial-marketplace-co-sell.md).