- Offers that achieve _Azure IP Co-sell incentivized_ status or are enrolled in the [Microsoft Business Applications ISV Connect Program](business-applications-isv-program.md) with Co-sell ready status will receive a **Microsoft Preferred solutions** badge on the offer listing page in the online stores: [Azure Marketplace](https://azuremarketplace.microsoft.com/) and [AppSource](https://appsource.microsoft.com/). After an offer achieves the corresponding status, it may take up to 30 days for the preferred solution badge to be displayed in the online store. The badge promotes an offer's quality, performance, and ability to address customer needs in a certain industry vertical or solution area.
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