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Merge pull request #101043 from ChJenk/certification
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articles/marketplace/partner-center-portal/create-new-business-central-offer.md

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ms.service: marketplace
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ms.subservice: partnercenter-marketplace-publisher
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ms.topic: conceptual
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ms.date: 10/04/2019
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ms.date: 01/13/2020
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---
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# Create a new Dynamics 365 Business Central offer
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- Customer needs or pain that the product addresses
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- Keep in mind that the first few sentences might be displayed in search engine results.
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- Do not rely on features and functionality to sell your product. Instead, focus on the value you deliver.
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- Use industry-specific vocabulary or benefit-based wording as much as possible.
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- Use industry-specific vocabulary or benefit-based wording as much as possible.
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- Consider using HTML tags to format your description and make it more engaging.
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To make your offer description more engaging, use the rich text editor to format your description.
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![Using the rich text editor](./media/text-editor2.png)
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Use the following instructions to use the rich text editor:
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- To change the format of your content, highlight the text that you want to format and select a text style, as shown below:
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![Using the rich text editor to change text format](./media/text-editor3.png)
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- To add a bulleted or numbered list to the text, use the options below:
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![Using the rich text editor to add lists](./media/text-editor4.png)
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- To add or remove indentation to the text, use the options below:
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![Using the rich text editor to indent](./media/text-editor5.png)
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### Search keywords
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You can optionally enter up to three search keywords to help customers find your offer in the marketplace. For best results, try to use these keywords in your description as well.
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### Key usage scenario
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You must pload a `.pdf` file that lists your offer's key usage scenarios listed out in a document (.pdf format). All scenarios listed here may be verified by our validation team before we approve your offer for the marketplace.
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You must upload a `.pdf` file that lists your offer's key usage scenarios listed out in a document (.pdf format). All scenarios listed here may be verified by our validation team before we approve your offer for the marketplace.
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### App tests automation
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articles/marketplace/partner-center-portal/create-new-customer-engagement-offer.md

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articles/marketplace/partner-center-portal/create-new-operations-offer.md

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articles/marketplace/partner-center-portal/create-new-saas-offer.md

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