Merge pull request #200292 from JKirsch1/article-refresh-6

608602 | Refresh Personalizer article and article on Applied AI Services use cases

Author: Court72

articles/applied-ai-services/applied-ai-services-customer-spotlight-use-cases.md

@@ -1,28 +1,33 @@
 ---
 title: Customer spotlight on use cases
 titleSuffix: Azure Applied AI Services
-description: Customer spotlight on use cases
+description: Learn about customers who have used Azure Applied AI Services. See use cases that improve customer experience, streamline processes, and protect data.
 author: jeffme
 manager: nitinme
 ms.service: applied-ai-services
-ms.topic: overview
-ms.date: 05/13/2021
+ms.topic: conceptual
+ms.date: 06/02/2022
 ms.author: jeffme
+ms.custom: kr2b-contr-experiment
 ---
 
 # Customer spotlight on use cases  
 
-Customers are already using Applied AI Services to add AI horsepower to their business scenarios.  
+Customers are using Azure Applied AI Services to add AI horsepower to their business scenarios:
+
+- Chatbots improve customer experience in a robust, expandable way.
+- AI-driven search offers strong data security and delivers smart results that add value.
+- Azure Form Recognizer increases ROI by using automation to streamline data extraction.
 
 | Partner | Description | Customer story |
 |---------|-------------|----------------------|
-| <center>![Progressive_Logo](./media/logo-progressive-02.png) | **Progressive helps customers make smarter insurance decisions with Bot Service and Cognitive Search.** <br>"One of the great things about Bot Service is that, out of the box, we could use it to quickly put together the basic framework for our bot." *-Matt White, Marketing Manager, Personal Lines Acquisition Experience, Progressive Insurance*  | [Read the story](https://customers.microsoft.com/story/789698-progressive-insurance-cognitive-services-insurance) |
-| <center>![Wix Logo](./media/wix-logo-01.png) | **WIX deploys smart search across 150 million websites with Cognitive Search** <br> “We really benefitted from choosing Azure Cognitive Search because we could go to market faster than we had with other products. We don’t have to manage infrastructure, and our developers can spend time on higher-value tasks.”*-Giedrius Graževičius: Project Manager for Search, Wix* | [Read the story](https://customers.microsoft.com/story/764974-wix-partner-professional-services-azure-cognitive-search) |
-| <center>![Chevron logo](./media/chevron-01.png) | **Chevron uses Form Recognizer to extract volumes of data from unstructured reports**<br>“We only have a finite amount of time to extract data, and oftentimes the data that’s left behind is valuable. With this new technology, we're able to extract everything and then decide what we can use to improve our performance.”*-Diane Cillis, Engineering Technologist, Chevron Canada* | [Read the story](https://customers.microsoft.com/story/chevron-mining-oil-gas-azure-cognitive-services) |
-
+| <center>![Logo of Progressive Insurance, which consists of the word progressive in a slanted font in blue, capital letters.](./media/logo-progressive-02.png) | **Progressive uses Azure Bot Service and Azure Cognitive Search to help customers make smarter insurance decisions.** <br>"One of the great things about Bot Service is that, out of the box, we could use it to quickly put together the basic framework for our bot." *-Matt White, Marketing Manager, Personal Lines Acquisition Experience, Progressive Insurance*  | [Insurance shoppers gain new service channel with artificial intelligence chatbot](https://customers.microsoft.com/story/789698-progressive-insurance-cognitive-services-insurance) |
+| <center>![Logo of Wix, which consists of the name Wix in a dary-gray font in lowercase letters.](./media/wix-logo-01.png) | **WIX uses Cognitive Search to deploy smart search across 150 million websites.** <br> "We really benefitted from choosing Azure Cognitive Search because we could go to market faster than we had with other products. We don't have to manage infrastructure, and our developers can spend time on higher-value tasks."*-Giedrius Graževičius: Project Manager for Search, Wix* | [Wix deploys smart, scalable search across 150 million websites with Azure Cognitive Search](https://customers.microsoft.com/story/764974-wix-partner-professional-services-azure-cognitive-search) |
+| <center>![Logo of Chevron. The name Chevron appears above two vertically stacked chevrons that point downward. The top one is blue, and the lower one is red.](./media/chevron-01.png) | **Chevron uses Form Recognizer to extract volumes of data from unstructured reports.**<br>"We only have a finite amount of time to extract data, and oftentimes the data that's left behind is valuable. With this new technology, we're able to extract everything and then decide what we can use to improve our performance."*-Diane Cillis, Engineering Technologist, Chevron Canada* | [Chevron is using AI-powered robotic process automation to extract volumes of data from unstructured reports for analysis](https://customers.microsoft.com/story/chevron-mining-oil-gas-azure-cognitive-services) |
 
 ## See also
-* [What are Applied AI Services?](what-are-applied-ai-services.md)
-* [Why use Applied AI Services?](why-applied-ai-services.md)
+
+- [What are Applied AI Services?](what-are-applied-ai-services.md)
+- [Why use Applied AI Services?](why-applied-ai-services.md)
 
 ​​

articles/cognitive-services/includes/cognitive-services-about-encryption.md

@@ -12,8 +12,8 @@
 
 ## About Cognitive Services encryption
 
-Data is encrypted and decrypted using [FIPS 140-2](https://en.wikipedia.org/wiki/FIPS_140-2) compliant [256-bit AES](https://en.wikipedia.org/wiki/Advanced_Encryption_Standard) encryption. Encryption and decryption are transparent, meaning encryption and access are managed for you. Your data is secure by default and you don't need to modify your code or applications to take advantage of encryption.
+Data is encrypted and decrypted using [FIPS 140-2](https://en.wikipedia.org/wiki/FIPS_140-2)-compliant [256-bit AES](https://en.wikipedia.org/wiki/Advanced_Encryption_Standard) encryption. Encryption and decryption are transparent, meaning encryption and access are managed for you. Your data is secure by default. You don't need to modify your code or applications to take advantage of encryption.
 
 ## About encryption key management
 
-By default, your subscription uses Microsoft-managed encryption keys. There is also the option to manage your subscription with your own keys called customer-managed keys (CMK). CMK offer greater flexibility to create, rotate, disable, and revoke access controls. You can also audit the encryption keys used to protect your data. If CMK is configured for your subscription, double encryption is provided, which offers a second layer of protection, while allowing you to control the encryption key through your Azure Key Vault.
+By default, your subscription uses Microsoft-managed encryption keys. You can also manage your subscription with your own keys, which are called customer-managed keys. When you use customer-managed keys, you have greater flexibility in the way you create, rotate, disable, and revoke access controls. You can also audit the encryption keys that you use to protect your data. If customer-managed keys are configured for your subscription, double encryption is provided. With this second layer of protection, you can control the encryption key through your Azure Key Vault.