tighten up intro section

Author: HeidiSteen

articles/search/search-what-is-azure-search.md

@@ -15,17 +15,17 @@ ms.custom: contperf-fy21q1
 
 Azure Cognitive Search ([formerly known as "Azure Search"](whats-new.md#new-service-name)) is a cloud search service that gives developers infrastructure, APIs, and tools for building a rich search experience over private, heterogeneous content in web, mobile, and enterprise applications.
 
-> [!div class="nextstepaction"]
-> [Create a search service](search-create-service-portal.md)
-
-Search is foundational to any app that surfaces text content to users, with common scenarios including catalog or document search, online retail, or data exploration over proprietary content. When you create a search service, you'll work with the following capabilities:
+Search is foundational to any app that surfaces text to users, where common scenarios include catalog or document search, online retail apps, or data exploration over proprietary content. When you create a search service, you'll work with the following capabilities:
 
 + A search engine for full text search over a search index containing user-owned content
-+ Rich indexing, with [text analysis](search-analyzers.md) and [optional AI enrichment](cognitive-search-concept-intro.md) for content extraction and transformation
-+ Rich query syntax that supplements free text search with filters, autocomplete, regex, geo-search and more
-+ Programmability through REST APIs and client libraries in Azure SDKs for .NET, Python, Java, and JavaScript
++ Rich indexing, with [lexical analysis](search-analyzers.md) and [optional AI enrichment](cognitive-search-concept-intro.md) for content extraction and transformation
++ Rich query syntax for text search, fuzzy search, autocomplete, geo-search and more
++ Programmability through REST APIs and client libraries in Azure SDKs
 + Azure integration at the data layer, machine learning layer, and AI (Cognitive Services)
 
+> [!div class="nextstepaction"]
+> [Create a search service](search-create-service-portal.md)
+
 Architecturally, a search service sits between the external data stores that contain your un-indexed data, and your client app that sends query requests to a search index and handles the response.
 
 ![Azure Cognitive Search architecture](media/search-what-is-azure-search/azure-search-diagram.svg "Azure Cognitive Search architecture")