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Copy file name to clipboardExpand all lines: articles/active-directory/authentication/how-to-mfa-registration-campaign.md
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ms.collection: M365-identity-device-management
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#Customer intent: As an identity administrator, I want to encourage users to use the Microsoft Authenticator app in Azure AD to improve and secure user sign-in events.
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# How to run a registration campaign to set up Microsoft Authenticator - Microsoft Authenticator
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You can nudge users to set up Microsoft Authenticator during sign-in. Users will go through their regular sign-in, perform multifactor authentication as usual, and then be prompted to set up Microsoft Authenticator. You can include or exclude users or groups to control who gets nudged to set up the app. This allows targeted campaigns to move users from less secure authentication methods to the Authenticator app.
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1. User taps **Next** and steps through the Authenticator app setup.
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1. First download the app.
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1. See how to set up the Authenticator app.
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**How long will the campaign run for?**
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You can use the APIs to enable the campaign for as long as you like. Whenever you want to be done running the campaign, simply use the APIs to disable the campaign.
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**Can each group of users have a different snooze duration?**
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No. The snooze duration for the prompt is a tenant-wide setting and applies to all groups in scope.
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## Next steps
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[Enable passwordless sign-in with Microsoft Authenticator](howto-authentication-passwordless-phone.md)
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