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articles/marketplace/appsource-offer-publishing-guide.md

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For links to publishing processes and guidelines for each offer type, see the following table:
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| **Product** | **Publishing guidance** |
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| Product | Publishing guidance |
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| :------------------- | :-------------------|
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| Office 365 | Review the [publishing process and guidelines](https://docs.microsoft.com//office/dev/store/submit-to-appsource-via-partner-center). |
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| Dynamics 365 Business Central | To publish an offer in Partner Center, see [Create a new Dynamics 365 Business Central offer](./partner-center-portal/create-new-business-central-offer.md). |
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| Power Apps | Learn how to [let customers test drive your app on AppSource](https://powerapps.microsoft.com/blog/appsource-test-drive/). |
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| Power BI | Review the [publishing process and guidelines](https://docs.microsoft.com/power-bi/developer/office-store). |
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## Office 365
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Review the [publishing process and guidelines](https://docs.microsoft.com/office/dev/store/submit-to-the-office-store).
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## Power Apps
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Learn how customers can [test drive your app on AppSource](https://powerapps.microsoft.com/blog/appsource-test-drive/).
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## Power BI
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Review the [publishing process and guidelines](https://docs.microsoft.com/power-bi/developer/office-store).
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## Dynamics 365
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### Dynamics 365 for Finance and Operations
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If you're building for Enterprise Edition, review the [publishing process and guidelines](https://docs.microsoft.com/dynamics365/unified-operations/dev-itpro/lcs-solutions/lcs-solutions-app-source).
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To learn how to publish the offer in Partner Center, see [Dynamics 365 for Finance and Operations offer](./partner-center-portal/create-new-operations-offer.md).
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### Dynamics 365 for Customer Engagement
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Review the [publishing process and guidelines](https://docs.microsoft.com/dynamics365/customer-engagement/developer/publish-app-appsource).
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To learn how to publish the offer in Partner Center, see [Dynamics 365 for Customer Engagement offer](./partner-center-portal/create-new-customer-engagement-offer.md).
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---
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## Next steps
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articles/marketplace/consulting-services.md

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# Consulting services for Azure Marketplace and AppSource
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Azure Marketplace and AppSource consulting services offer Microsoft system-integrator partners the benefit of connecting their customers with services that support and extend their use of Azure. These consulting services help customers assess, evaluate, and deploy the business solutions that further their business objectives and goals.
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The consulting-service offerings are customer-specific engagements. Publishers have the option to determine the listing type, scope and duration, pricing structure (fixed-price or free), and have a defined agenda with deliverables to the customer. Leads are received through a notification in partners' CRM systems, and they aim to respond to customers within 48 hours.
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The consulting-service offerings are customer-specific engagements. Publishers have the option to determine the listing type, scope, duration, and pricing structure (fixed-price or free). The offerings have a defined agenda for deliverables to the customer. Leads are received through a notification in partners' CRM systems, and partners aim to respond to customers within 48 hours.
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## Consulting services in Azure Marketplace vs AppSource storefronts
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The marketplace storefronts are aligned with audiences and Microsoft cloud products to help customers find what they need. Each storefront offers specialized publishing options to help you maximize your publishing investment. The following table summarizes these options:
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## Compare consulting services in Azure Marketplace and AppSource storefronts
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The marketplace storefronts are aligned with audiences and cloud products to help customers find what they need. Each storefront offers specialized publishing options to help you maximize your publishing investment. The following table summarizes these options:
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| |Azure Marketplace |Microsoft AppSource |
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|---------|---------|---------|
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|In-product experience |Azure Management Portal|Dynamics 365, Office 365, Office client apps|
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|Other |On-premises publishing via Azure Stack, consulting services for Azure, managed services for Azure|Consulting services for Dynamics 365 and Power BI|
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Consulting services offers that are based on Dynamics 365, Power Apps, and Power BI are eligible to be listed on Microsoft AppSource. For more information, see [Microsoft AppSource consulting services listing guidelines](https://go.microsoft.com/fwlink/?LinkId=828734&clcid=0x409).
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Consulting services offers that are based on Dynamics 365, Power Apps, and Power BI are eligible to be listed on AppSource. For more information, download the [Microsoft AppSource consulting services listing guidelines](https://go.microsoft.com/fwlink/?LinkId=828734&clcid=0x409) PDF file.
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Consulting services and managed services offers that are based on Microsoft Azure are eligible to be listed on Azure Marketplace. For more information, see [Publish an Azure consulting service offer](./partner-center-portal/create-consulting-service-offer.md) and [Publish a managed services offer to Azure Marketplace](https://docs.microsoft.com/azure/lighthouse/how-to/publish-managed-services-offers).
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> [!Note]
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> Consulting services in Azure Marketplace should focus on offerings for a *technical audience* and emphasize *Azure technical solutions and services*.
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> Consulting services in Azure Marketplace should focus on offerings for a technical audience and emphasize Azure technical solutions and services.
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>
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> Consulting services in AppSource should focus on offerings for users with expertise in delivering quality solutions for Dynamics 365, Power BI, or Power Apps.
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## Eligible partners and supported countries/regions
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Partners are required to have a *Silver* or *Gold* competency in the relevant area for their service.
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Partners are required to have a *Gold* or *Silver* competency in the relevant area for their service.
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For Azure Marketplace, the eligible competencies are listed in the following table:
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|Primary product |Eligibility requirement |
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|---------|---------|
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| Dynamics 365 Sales <br> Dynamics 365 Marketing <br> Dynamics 365 Customer Service <br> Dynamics 365 Field Service <br> Dynamics 365 Human Resources | Must be Gold or Silver certified in [Cloud Business Applications competency](https://partner.microsoft.com/membership/cloud-business-applications-competency) for Customer Engagement option. |
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| Dynamics 365 Finance <br> Dynamics 365 Supply Chain Management <br> Dynamics 365 Commerce <br> Dynamics 365 Human Resources <br> Dynamics 365 Project Service Automation | Must be Gold or Silver certified in [Cloud Business Applications competency](https://partner.microsoft.com/membership/cloud-business-applications-competency) for Unified Operations option. |
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| Dynamics 365 Sales <br> Dynamics 365 Marketing <br> Dynamics 365 Customer Service <br> Dynamics 365 Field Service <br> Dynamics 365 Human Resources | Must be Gold or Silver certified in the [Cloud Business Applications competency](https://partner.microsoft.com/membership/cloud-business-applications-competency) for the Customer Engagement option. |
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| Dynamics 365 Finance <br> Dynamics 365 Supply Chain Management <br> Dynamics 365 Commerce <br> Dynamics 365 Human Resources <br> Dynamics 365 Project Service Automation | Must be Gold or Silver certified in the [Cloud Business Applications competency](https://partner.microsoft.com/membership/cloud-business-applications-competency) for the Unified Operations option. |
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| Dynamics 365 Customer Insights | Must have at least one successful in-production implementation of [Dynamics 365 Customer Insights](https://dynamics.microsoft.com/ai/customer-insights/), with at least five measures and five segments. |
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| Dynamics 365 Business Central | Must be Gold or Silver certified in [Enterprise Resource Planning competency](https://partner.microsoft.com/membership/enterprise-resource-planning-competency), and must be the cloud solution provider for at least three Business Central customers. <br> <br> OR <br> <br> Must have published a [Business Central application in AppSource](https://appsource.microsoft.com/). |
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| Dynamics 365 Business Central | Must be Gold or Silver certified in the [Enterprise Resource Planning competency](https://partner.microsoft.com/membership/enterprise-resource-planning-competency), and must be the Cloud Solution Provider for at least three Business Central customers. <br> <br> Or <br> <br> Must have published a [Business Central application in AppSource](https://appsource.microsoft.com/). |
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| Power BI | Must be listed on the [Power BI partner showcase](https://powerbi.microsoft.com/partner-showcase/?term=&country=&industry=&department=).|
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|Power Apps | Must be eligible for Advanced Benefits in the [Power Apps Partnership Program](https://aka.ms/PowerAppsPartner). |
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Additional resources and support:
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* [Microsoft cloud enablement desk](https://aka.ms/CEDnominate) <br> Complete the partner nomination form for the cloud enablement desk guided experience to connect to a cloud program specialist who can articulate Microsoft Partner Network benefits and serve as guide to competency attainment.
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* [Become a Power BI partner](https://powerbi.microsoft.com/become-a-partner/)<br>Submit a request to get listed on Power BI showcase.
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* [Microsoft cloud enablement desk](https://aka.ms/CEDnominate): Complete the partner nomination form for the cloud enablement desk guided experience to connect to a cloud program specialist who can articulate Microsoft Partner Network benefits and serve as guide to competency attainment.
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* [Become a Power BI partner](https://powerbi.microsoft.com/become-a-partner/): Submit a request to get listed on Power BI showcase.
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For more information about competencies, go to the [Microsoft Partner Network Competencies](https://partner.microsoft.com/membership/competencies) page.
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|MPN ID |
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|Company logos (48 &#215; 48, 216 &#215; 216) |
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|Lead Destination |
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|Lead destination |
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|Setup for new offers |
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|Offer name (200 characters) and description (2000 characters) |
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|Offer name (200 characters) and description (2,000 characters) |
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|Competencies |
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|Country/region availability |
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|Duration of engagement |
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#### The listing title
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The title field has a 50-character limit and must transmit the duration and service type of the offer to maximize search engine optimization (SEO). The required format is as follows: *Name: Duration type*
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The title field has a 50-character limit and must transmit the duration and service type of the offer to maximize search engine optimization (SEO). The required format is *Name: Duration type*.
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#### The listing summary and description
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When the content review team reviews offer descriptions and offer summaries, they will apply the following criteria:
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After the content review team reviews your offer descriptions and offer summaries, they'll apply the following criteria:
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|Offer type |Required |Recommended |
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|**Assessment** | Include a detailed agenda for multi-day or multi-week assessments, and articulate what deliverable the customer can expect. | Optimize your offer summary with your top SEO keywords. |
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|**Briefing** | Articulate what deliverable the customer can expect. Remember, *Briefing* must be offered in person. If you're providing a virtual service, choose a different offer type. | Optimize your offer summary with your top SEO keywords. |
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|**Implementation** | Include a detailed agenda for multi-day or multi-week implementations, and articulate what engineering changes, technical artifacts, or other artifacts a customer can expect as outcomes of the engagement. | Optimize your offer summary with your top SEO keywords. |
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|**Proof of concept** | Articulate what engineering changes, technical artifacts, or other artifacts a customer can expect as outcomes of the engagement. | Optimize your offer summary with your top SEO keywords. |
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|**Workshop** | Include a detailed agenda daily, weekly, or monthly, depending on the duration of your offering. Articulate the learning goals or other deliverables of your workshop. | Optimize your offer summary with your top Search Engine optimization keywords. |
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|**Workshop** | Include a detailed agenda daily, weekly, or monthly, depending on the duration of your offering. Articulate the learning goals or other deliverables of your workshop. | Optimize your offer summary with your top SEO keywords. |
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Within Partner Center, you can add formatting to your listing by using [Markdown](/contribute/markdown-reference), a lightweight design language that will help add polish to your listing.
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Within Partner Center, you can add formatting to your listing by using [Markdown](/contribute/markdown-reference), a lightweight design language that helps add polish to your listing.
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> [!TIP]
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> Here some sample Markdown tips:
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> * For *italic* formatting, add an asterisk (\*), without a space, at the beginning and end of a word or series of words (for example, type \*content* to format it as *content*).
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> * For *italic* formatting, add an asterisk (\*), without a space, at the beginning and end of a word or series of words (for example, type \*content* to format a word as *content*).
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> * To create a bulleted list, type an asterisk (\*), followed by a space for each bulleted item (for example, \*[space]First word of content).
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> * To create headings, type pound signs (\###) followed by a space (for example, ###[space]Agenda/Deliverables).
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> * To create a bulleted list, type an asterisk (\*), followed by a space, for each bulleted item (for example, \*[space]First word of content).
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> * To create headings, type one or more pound signs (\#), followed by a space (for example, ###[space]Agenda/Deliverables).
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> * For **bold** formatting, add a double asterisk (\*\*), without a space, at the beginning and end of a word or series of words (for example, type \*\*content\*\* to format a word as **content**).
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articles/marketplace/marketplace-containers.md

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Container offers help you publish your container image to Azure Marketplace. Use this guide to understand the requirements for this offer.
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Container offers are transaction offers that are deployed and billed through the Marketplace. The call to action that a user sees is "Get It Now."
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Container offers are transaction offers that are deployed and billed through Azure Marketplace. The call to action that a user sees is "Get It Now."
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Use the *Container* offer type when your solution is a Docker container image provisioned as a Kubernetes-based Azure Container Service.
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Use the *Container* offer type when your solution is a Docker container image that's set up as a Kubernetes-based Azure container service instance.
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> [!NOTE]
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> Examples of a Kubernetes-based Azure Container Service are Azure Kubernetes Service or Azure Container Instances, the choice of Azure customers for a Kubernetes-based container runtime.
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> Examples of Kubernetes-based Azure container service instances are Azure Kubernetes Service or Azure Container Instances, the choice of Azure customers for a Kubernetes-based container runtime.
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Microsoft currently supports free and bring-your-own-license (BYOL) licensing models.
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## Container offer requirements
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| Image built from a Dockerfile | <br>Container images must be based on the Docker image specification and must be built from a Dockerfile.<br> <br>For more information about building Docker images, see the "Usage" section of [Dockerfile reference](https://docs.docker.com/engine/reference/builder/#usage).<br><br> |
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| Hosting in Azure Container Registry repository | <br>Container images must be hosted in an Azure Container Registry repository.<br> <br>For more information about working with Azure Container Registry, see [Quickstart: Create a private container registry by using the Azure portal](https://docs.microsoft.com/azure/container-registry/container-registry-get-started-portal).<br><br> |
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| Image tagging | <br>Container images must contain at least 1 tag (maximum number of tags: 16).<br><br>For more information about tagging an image, see the "docker tag" page on the [Docker Documentation](https://docs.docker.com/engine/reference/commandline/tag) site.<br><br> |
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| Billing and metering | Support either the free or BYOL billing model.<br><br> |
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| Image built from a Dockerfile | Container images must be based on the Docker image specification and built from a Dockerfile.<br> <br>For more information about building Docker images, see the "Usage" section of [Dockerfile reference](https://docs.docker.com/engine/reference/builder/#usage).<br><br> |
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| Hosting in an Azure Container Registry repository | Container images must be hosted in an Azure Container Registry repository.<br> <br>For more information about working with Azure Container Registry, see [Quickstart: Create a private container registry by using the Azure portal](https://docs.microsoft.com/azure/container-registry/container-registry-get-started-portal).<br><br> |
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| Image tagging | Container images must contain at least one tag (maximum number of tags: 16).<br><br>For more information about tagging an image, see the `docker tag` page on the [Docker Documentation](https://docs.docker.com/engine/reference/commandline/tag) site.<br><br> |
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## Next steps
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