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articles/marketplace/cloud-solution-providers.md

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# Cloud Solution Providers
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Software offers can now reach millions of qualified Microsoft customers served by Cloud Solution Provider (CSP) partners with minimal marketing and sales investment. Publishers can now leverage CSP partner channels, in addition to public availability of offers through [Microsoft’s web storefronts](https://docs.microsoft.com/azure/marketplace/comparing-appsource-azure-marketplace).
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Software offers can reach millions of qualified Microsoft customers served by partners in the Cloud Solution Provider (CSP) program, in addition to public availability of offers through [Microsoft’s web storefronts](https://docs.microsoft.com/azure/marketplace/comparing-appsource-azure-marketplace).
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Publishers can elect to opt-in an offer for availability in the CSP partner channel, for a new offer or an existing one. This option enables CSP partners to sell your products and create bundled solutions for customers.
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Publishers configure offers for availability in the CSP program on an opt-in basis (default is excluded), for a new offer or an existing one, enabling partners to sell your products and create bundled solutions for customers.
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Publishers are responsible for providing break-fix support to end customers and for providing a mechanism for CSP partners and/or customers to contact you for support. It is best practices to provide CSP partners with user documentation, training, and service health/outage notifications (as applicable) so that CSP partners are equipped to handle tier 1 support requests from customers.
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The following table shows offer types and pricing models that can opt in to the CSP partner channel:
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The following table shows offer types and pricing models that can opt in to the CSP program:
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| **Offer Type** | **BYOL** | **Free** | **PAYG** |
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| :---------------- | :---------|:----------|:-----------|
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| VMs | Yes | Yes | Yes |
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| Containers | N/A | Yes | N/A |
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| Solution Templates | N/A | Yes | N/A |
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| Managed Applications | N/A | Yes | Yes |
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| IT solution SaaS (per site pricing) | N/A | Yes | Yes |
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| Software-as-a-Service (SaaS) | N/A | Yes | Yes |
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| | | |
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## How to opt-in
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## How to configure an offering
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The CSP partner channel opt-in setting is found in the Marketplace or Storefront tab within the Cloud Partner Portal offer creation experience.
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The CSP program opt-in setting is configured in the Partner Center or Cloud Partner Portal offer creation experience. ([Learn more about the changing publisher experience.](https://www.microsoftpartnercommunity.com/t5/Azure-Marketplace-and-AppSource/Cloud-Marketplace-In-Partner-Center/m-p/9738#M293))
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![CSP opt-in experience in CPP](media/marketplace-publishers-guide/csp-opt-in.png)
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As seen below, in Partner Center, publishers can opt-in to make their offers available in the CSP program by checking the box, **Make my offer available in the CSP program**.
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![CSP opt-in experience in Partner Center](media/marketplace-publishers-guide/pc-csp-opt-in.png)
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## Sharing collateral information with CSPs
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## Sharing sales and support materials with with CSP partners
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ISV collateral information is now available through the CSP channel for VMs and Azure apps in Cloud Partner Portal. This feature provides an opportunity for publisher information to be optimized, as ISVs can share their collateral information with CSPs specifically.
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To enable partners in the Cloud Solution Provider program to most effectively represent your offering and engage with your organization, please submit sales and support materials that will be available to the resellers. These resources will not be exposed to customers in the marketplace storefronts.
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As seen below, in Cloud Partner Portal, publishers can send their website URL and channel contact information to the CSP channel:
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As seen below, in Cloud Partner Portal, publishers can enter a URL that hosts relevant marketing materials and channel contact information to the CSP channel:
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![CSP collateral information](media/marketplace-publishers-guide/cpp-csp-information.png)
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