Merge pull request #297778 from dlepow/aigw

[APIM] AI gateway branding

Author: JamesJBarnett

articles/api-management/TOC.yml

@@ -217,7 +217,7 @@
       href: grpc-api.md
     - name: Azure OpenAI and LLM APIs
       items:
-      - name: GenAI gateway capabilities in API Management
+      - name: AI gateway capabilities in API Management
         href: genai-gateway-capabilities.md
       - name: Import Azure OpenAI API
         href: azure-openai-api-from-specification.md

articles/api-management/api-management-gateways-overview.md

@@ -201,4 +201,4 @@ Lear more about:
 -   [API Management in a Hybrid and multicloud World](https://aka.ms/hybrid-and-multi-cloud-api-management)
 -   [Capacity metric](api-management-capacity.md) for scaling decisions
 -   [Observability capabilities](observability.md) in API Management
--   [GenAI gateway capabilities](genai-gateway-capabilities.md) in API Management
+-   [AI gateway capabilities](genai-gateway-capabilities.md) in API Management

articles/api-management/api-management-key-concepts.md

@@ -146,7 +146,7 @@ API Management integrates with many complementary Azure services to create enter
 **More information**:
 * [Basic enterprise integration](/azure/architecture/reference-architectures/enterprise-integration/basic-enterprise-integration?toc=%2Fazure%2Fapi-management%2Ftoc.json&bc=/azure/api-management/breadcrumb/toc.json)
 * [Landing zone accelerator](/azure/cloud-adoption-framework/scenarios/app-platform/api-management/landing-zone-accelerator?toc=%2Fazure%2Fapi-management%2Ftoc.json&bc=/azure/api-management/breadcrumb/toc.json)
-* [GenAI gateway capabilities in API Management](genai-gateway-capabilities.md)
+* [AI gateway capabilities in API Management](genai-gateway-capabilities.md)
 * [Synchronize APIs to API Center from API Management](../api-center/synchronize-api-management-apis.md?toc=%2Fazure%2Fapi-management%2Ftoc.json&bc=/azure/api-management/breadcrumb/toc.json)
 
 ## Key concepts

articles/api-management/azure-openai-enable-semantic-caching.md

@@ -156,4 +156,4 @@ For example, if the cache was used, the **Output** section includes entries simi
 
 * [Caching policies](api-management-policies.md#caching)
 * [Azure Cache for Redis](../azure-cache-for-redis/cache-overview.md)
-* [GenAI gateway capabilities](genai-gateway-capabilities.md) in Azure API Management
+* [AI gateway capabilities](genai-gateway-capabilities.md) in Azure API Management

articles/api-management/genai-gateway-capabilities.md

@@ -1,5 +1,5 @@
 ---
-title: GenAI gateway capabilities in Azure API Management
+title: AI gateway capabilities in Azure API Management
 description: Learn about Azure API Management's policies and features to manage generative AI APIs, such as token rate limiting, load balancing, and semantic caching.
 services: api-management
 author: dlepow
@@ -11,15 +11,15 @@ ms.date: 02/05/2025
 ms.author: danlep
 ---
 
-# Overview of generative AI gateway capabilities in Azure API Management
+# Overview of AI gateway capabilities in Azure API Management
 
 [!INCLUDE [api-management-availability-all-tiers](../../includes/api-management-availability-all-tiers.md)]
 
-This article introduces capabilities in Azure API Management to help you manage generative AI APIs, such as those provided by [Azure OpenAI Service](/azure/ai-services/openai/overview). Azure API Management provides a range of policies, metrics, and other features to enhance security, performance, and reliability for the APIs serving your intelligent apps. Collectively, these features are called *generative AI (GenAI) gateway capabilities* for your generative AI APIs.
+This article introduces capabilities in Azure API Management to help you manage generative AI APIs, such as those provided by [Azure OpenAI Service](/azure/ai-services/openai/overview). Azure API Management provides a range of policies, metrics, and other features to enhance security, performance, and reliability for the APIs serving your intelligent apps. Collectively, these features are called *AI gateway capabilities* for your generative AI APIs.
 
 > [!NOTE]
-> * This article focuses on capabilities to manage APIs exposed by Azure OpenAI Service. Many of the GenAI gateway capabilities apply to other large language model (LLM) APIs, including those available through [Azure AI Model Inference API](/azure/ai-studio/reference/reference-model-inference-api).
-> * Generative AI gateway capabilities are features of API Management's existing API gateway, not a separate API gateway. For more information on API Management, see [Azure API Management overview](api-management-key-concepts.md).
+> * This article focuses on capabilities to manage APIs exposed by Azure OpenAI Service. Many of the AI gateway capabilities apply to other large language model (LLM) APIs, including those available through [Azure AI Model Inference API](/azure/ai-studio/reference/reference-model-inference-api).
+> * AI gateway capabilities are features of API Management's existing API gateway, not a separate API gateway. For more information on API Management, see [Azure API Management overview](api-management-key-concepts.md).
 
 ## Challenges in managing generative AI APIs
 
@@ -107,20 +107,20 @@ In API Management, enable semantic caching by using Azure Redis Enterprise or an
 
 ## Labs and samples
 
-* [Labs for the GenAI gateway capabilities of Azure API Management](https://github.com/Azure-Samples/AI-Gateway)
+* [Labs for the AI gateway capabilities of Azure API Management](https://github.com/Azure-Samples/genai-gateway)
 * [Azure API Management (APIM) - Azure OpenAI Sample (Node.js)](https://github.com/Azure-Samples/genai-gateway-apim)
 * [Python sample code for using Azure OpenAI with API Management](https://github.com/Azure-Samples/openai-apim-lb/blob/main/docs/sample-code.md)
 
 ## Architecture and design considerations
 
-* [GenAI gateway reference architecture using API Management](/ai/playbook/technology-guidance/generative-ai/dev-starters/genai-gateway/reference-architectures/apim-based)
+* [AI gateway reference architecture using API Management](/ai/playbook/technology-guidance/generative-ai/dev-starters/genai-gateway/reference-architectures/apim-based)
 * [AI hub gateway landing zone accelerator](https://github.com/Azure-Samples/ai-hub-gateway-solution-accelerator)
 * [Designing and implementing a gateway solution with Azure OpenAI resources](/ai/playbook/technology-guidance/generative-ai/dev-starters/genai-gateway/)
 * [Use a gateway in front of multiple Azure OpenAI deployments or instances](/azure/architecture/ai-ml/guide/azure-openai-gateway-multi-backend)
 
 ## Related content
 
-* [Blog: Introducing GenAI capabilities in Azure API Management](https://techcommunity.microsoft.com/t5/azure-integration-services-blog/introducing-genai-gateway-capabilities-in-azure-api-management/ba-p/4146525)
+* [Blog: Introducing AI capabilities in Azure API Management](https://techcommunity.microsoft.com/t5/azure-integration-services-blog/introducing-genai-gateway-capabilities-in-azure-api-management/ba-p/4146525)
 * [Blog: Integrating Azure Content Safety with API Management for Azure OpenAI Endpoints](https://techcommunity.microsoft.com/t5/fasttrack-for-azure/integrating-azure-content-safety-with-api-management-for-azure/ba-p/4202505)
 * [Training: Manage your generative AI APIs with Azure API Management](/training/modules/api-management)
 * [Smart load balancing for OpenAI endpoints and Azure API Management](https://techcommunity.microsoft.com/t5/fasttrack-for-azure/smart-load-balancing-for-openai-endpoints-and-azure-api/ba-p/3991616)

articles/api-management/index.yml

@@ -116,7 +116,7 @@ landingContent:
             url: v2-service-tiers-overview.md
           - text: Workspaces
             url: workspaces-overview.md
-          - text: GenAI gateway capabilities
+          - text: AI gateway capabilities
             url: genai-gateway-capabilities.md       
 # Card
   - title: Related services