reviewed and tweaked use-cases

Author: KingdomOfEnds

articles/time-series-insights/time-series-insights-update-use-cases.md

@@ -8,7 +8,7 @@ manager: cshankar
 ms.service: time-series-insights
 services: time-series-insights
 ms.topic: conceptual
-ms.date: 08/01/2019
+ms.date: 09/24/2019
 ms.custom: seodec18
 ---
 
@@ -35,11 +35,15 @@ Instantly explore and analyze billions of events to spot anomalies and discover
 
 [![Data explorer](media/v2-update-use-cases/data-explorer.svg)](media/v2-update-use-cases/data-explorer.svg#lightbox)
 
-Most customers agree that the time to insight is among the strongest assets of Time Series Insights. Time Series Insights requires no upfront data preparation. It works fast to connect you to billions of events in your Azure IoT Hub or Azure Event Hubs in minutes. Once connected, you can visualize and analyze billions of events to spot anomalies and discover hidden trends in your data.
+Most customers agree that the minimal amount of time required to gain insight is one of the standout features of Time Series Insights:
 
-Time Series Insights is intuitive and simple to use. You can interact with your data without writing a single line of code. There’s also no new language to learn. Time Series Insights provides granular text-based querying for advanced users who are familiar with SQL. It also provides select-and-click exploration for novices.
+* Time Series Insights requires no upfront data preparation. 
+* It works fast to connect you to billions of events in your Azure IoT Hub or Azure Event Hubs in minutes. 
+* Once connected, you can visualize and analyze billions of events to spot anomalies and discover hidden trends in your data.
 
-Customers take advantage of the speed to diagnose asset-related issues quickly. They can perform DevOps to get to the root cause of a bug in an IoT solution. They also can identify areas to investigate for data science initiatives.  
+Time Series Insights is intuitive and simple to use. You can interact with your data without writing a single line of code. There’s also no new language you are required to learn although Time Series Insights provides a granular text-based querying language for advanced users who are familiar with SQL. It also provides select-and-click exploration for novices.
+
+Customers can take advantage of the speed to diagnose asset-related issues quickly. They can perform DevOps analysis to get to the root cause of a bug in an IoT solution. They also can identify areas to flag for further investigation as part of their data science initiatives.  
 
 There are three primary ways to interact with data stored in Time Series Insights: