Blob Storage lifecycle

Author: spelluru

articles/event-hubs/event-hubs-faq.md

@@ -9,7 +9,7 @@ manager: timlt
 ms.service: event-hubs
 ms.topic: article
 ms.custom: seodec18
-ms.date: 05/15/2019
+ms.date: 12/02/2019
 ms.author: shvija
 
 ---
@@ -54,6 +54,8 @@ Yes, as long as all the event hubs are in the same namespace.
 
 Event Hubs Standard tier currently supports a maximum retention period of seven days. Event hubs are not intended as a permanent data store. Retention periods greater than 24 hours are intended for scenarios in which it is convenient to replay an event stream into the same systems; for example, to train or verify a new machine learning model on existing data. If you need message retention beyond seven days, enabling [Event Hubs Capture](event-hubs-capture-overview.md) on your event hub pulls the data from your event hub into the Storage account or Azure Data Lake Service account of your choosing. Enabling Capture incurs a charge based on your purchased throughput units.
 
+You can configure the retention period for the captured data on your storage account. The **lifecycle management** feature of Azure Storage offers a rich, rule-based policy for general purpose v2 and blob storage accounts. Use the policy to transition your data to the appropriate access tiers or expire at the end of the data's lifecycle. For more information, see [Manage the Azure Blob storage lifecycle](../storage/blobs/storage-lifecycle-management-concepts.md). 
+
 ### How do I monitor my Event Hubs?
 Event Hubs emits exhaustive metrics that provide the state of your resources to [Azure Monitor](../azure-monitor/overview.md). They also let you assess the overall health of the Event Hubs service not only at the namespace level but also at the entity level. Learn about what monitoring is offered for [Azure Event Hubs](event-hubs-metrics-azure-monitor.md).