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Merge pull request #112364 from dannyevers/patch-5
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articles/marketplace/marketplace-criteria-content-validation.md

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@@ -25,7 +25,7 @@ All offers must meet the [All Listing Requirements](https://docs.microsoft.com/a
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| 3 | Logo | Logo displays correctly | Logo displays correctly and includes [hero image that is the large-format image in the Azure portal |
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| 4 | Offer description | <br>* 2-3 paragraphs <br>* Solution offering is easily understood at a glance <br>* Offer description is free of spelling and grammar mistakes <br>* Offer description is comprehensive and captures: target audience, type of user, why it's valuable (value prop) <br>* Offer description is in paragraph narrative form with short sentences that is easy to comprehend | <br>* Target industry is outlined (if relevant) <br>* Good style formatting with each paragraph header having a one-sentence or phrase summarizing content that follows and inclusive of bullet points (when appropriate) to emphasize key benefits. The objective here is for the reader to understand the offering at a glance in an easy to view format and not have to read paragraphs. <br>* There is spacing between each paragraph and reads like a car brochure. Meaning not technical features or code lingo but descriptive of the offering in simple terms and is comprehensive. |
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| 5 | Categories & Industries | <br>* Categories match solution offering capabilities <br>* Do not extend to categories that solution does not fit <br>* Optimal industry, or all industries selected (if not optimal industries) | <br>* Max. 3 categories <br>* Max. 3 industries |
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| 6 | Images | <br>* No image required, but if provided must display and a high-resolution image. <br>* Image requirements are listed in CPP and also here <br>* Text included in the screenshot is legible with clear image | Solution offering is easily understood at a glance |
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| 6 | Images | <br>* No image required, but if provided must display and a high-resolution image. <br>* Image requirements are listed in Partner Center and also here <br>* Text included in the screenshot is legible with clear image | Solution offering is easily understood at a glance |
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| 7 | Videos | <br>* No videos required, but if provided must play back without any errors. <br>* If provided, may not refer to competitor companies UNLESS demonstrating a migration solution |<br>* Ideally 3 mins or more <br>* Solution offering easily understood through video content <br>* Demo of solution capabilities |
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| 8 | List Status (Call to action) | <br>Must be labeled one of the following types: <ul>o Contact Me</ul><ul>o Trial/Get Trial Now/Start Trial/Test Drive</ul><ul>o Buy Now/Get it Now</ul> | Customer can readily understand what next steps available are: <ul>1. Try the Trial</ul> <ul>2. Buy Now</ul><ul>3. Contact via e-mail or phone number to arrange for PoC, Assessment, or Briefing.</ul> |
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| 9 | Solution Pricing | Must have solution pricing tab/details and in the local currency of the partner solution offering | Multiple billing options available with tier-pricing for customer to have options |
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| 4 | Storefront details: Offer Summary | This will appear on your app's search page with a maximum of 100 characters | |
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| 5 | Storefront details: Industries | Industries (Max 2): Select the industries that your app is best aligned and applicable to. | |
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| 6 | Offer Description | <br>* Simple HTML is allowed, including p, em, ul, li, ol and header tags. Maximum of 3000 characters. <br>* 2-3 paragraphs <br>* Solution offering is easily understood at a glance <br>* Description is comprehensive and captures: target audience*, type of user, why it's valuable (value prop) <br>* Offer description is in paragraph narrative form with short sentences that is easy to comprehend. | <br>* Target industry is outlined (if relevant) <br>* Good style formatting with each paragraph header having a one-sentence or phrase summarizing content that follows and inclusive of bullet points (when appropriate) to emphasize key benefits. The objective here is for the reader to understand the offering at a glance in an easy to view format and not have to read paragraphs. <br>* There is spacing between each paragraph and reads like a car brochure. Meaning not technical features or code lingo but descriptive of the offering in simple terms and is comprehensive. |
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| 7 | Marketing Artifacts | Logos display correctly | <br>* Logo includes "hero image," which is the large-format image in the Azure portal <br>* Logos: Small (48x48) & Large (216x216) are requirements <br>* Hero image requirements: https://docs.microsoft.com/azure/marketplace/cloud-partner-portal-orig/cloud-partner-portal-solution-template-offer-publish <br>* Screenshot (Max 5): CPP requires a .png image with resolution 1280 x 720. |
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| 7 | Marketing Artifacts | Logos display correctly | <br>* Logo includes "hero image," in the Azure portal. Must be 815 x 290 pixels. <br>* Logos: Small (48x48) & Large (216x216) are requirements <br> * Screenshot (Max 5): Requires a .png image (1280 x 720 pixels). |
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| 8 | Categories & Industries | <br>* Categories match solution offering capabilities <br>* At least 1 item(s) should be chosen from pop-up box <br>* Do not extend to categories that solution does not fit <br>* Optimal industry, or all industries selected (if not optimal industries <br>* Do not extend to categories that solution does not fit <br>* Optimal industry, or all industries selected (if not optimal industries) | Max. 3 categories selected if applicable. |
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| 9 | Lead Management | Select the system where your leads will be stored. See [get customer leads](./partner-center-portal/commercial-marketplace-get-customer-leads.md) to connect your CRM system. | |
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| 10 | Contacts: Solution Support & Help | <br>* Engineering contact name: Enter the name of the engineering contact for your app. This contact will receive technical communications from Microsoft.<br>* Engineering contact email: Enter the email address of the engineering contact for your app.<br>* Engineering contacts Phone: Enter the phone number of the engineering contact. ISO phone number notations are supported; for details, see https://en.wikipedia.org/wiki/E.123.<br>* Support contact Name: Enter the name of the support contact for your app. This contact will receive support-related communications from Microsoft.<br>* Support contact email: Enter the email address of the support contact for your app. <br>* Support contact phone: Enter the phone number of the support contact. ISO phone number notations are supported; for details, see https://en.wikipedia.org/wiki/E.123. <br>* Support URL: Enter the URL to your support page. | <br>* All support methods listed: telephone & email support. <br>* Paid support offered free during trial or test drive period |
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| 11 | Legal |<br>* Privacy policy URL: Enter the URL to your app's privacy policy in the Privacy policy URL field in CPP. <br>* Terms of use: Enter the terms of use of your app. Customers are required to accept these terms before they can try your app. | Policies or terms available via a public URL site |
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| 11 | Legal |<br>* Privacy policy URL: Enter the URL to your app's privacy policy in the Privacy policy URL field in Partner Center. <br>* Terms of use: Enter the terms of use of your app. Customers are required to accept these terms before they can try your app. | Policies or terms available via a public URL site |
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|:--- |:--- |:--- |:--- |
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|1 |Offer Settings | <br>* Offer ID: Max 50 Character <br>* Publisher ID: Select from drop-down <br>* Name: Max 50 characters | Mirrors the title style already available in the description- do not want long titles. |
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| 2 | SKUs | Partner clicks on new SKUs| Mirrors the title style already available in the description- do not want long titles. |
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| 3 | Marketplace Artifacts | Logos display correctly |<br>* Logo includes "hero image," which is the large-format image in the Azure portal <br>* Logos: Small (48x48) & Large (216x216) are requirements <br>* Hero image requirements: https://docs.microsoft.com/azure/marketplace/cloud-partner-portal-orig/cloud-partner-portal-solution-template-offer-publish<br>* Screenshot (Max 5): CPP requires a .png image with resolution 1280 x 720.|
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| 3 | Marketplace Artifacts | Logos display correctly |<br>* Logo includes "hero image," which is the large-format image in the Azure portal <br>* Logos: Small (48x48) & Large (216x216) are requirements <br>* Hero image requirements: 815 x 290 pixels <br>* Screenshot (Max 5): Requires a .png image with resolution 1280 x 720.|
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| 4 | Lead Management |<br>* Lead Management: Select the system where your leads will be stored. <br>* See [get customer leads](./partner-center-portal/commercial-marketplace-get-customer-leads.md) to connect your CRM system. | |
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