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title: Azure Marketplace and AppSource consulting services
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description: This article describes the eligibility criteria and publishing requirements for new consulting-service offerings in Azure Marketplace and AppSource.
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title: Microsoft AppSource and Azure Marketplace consulting services
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description: This article describes the eligibility criteria and publishing requirements for new consulting-service offerings in Microsoft AppSource and Azure Marketplace.
# Consulting services for Azure Marketplace and AppSource
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Azure Marketplace and AppSource consulting services offer Microsoft system-integrator partners the benefit of connecting their customers with services that support and extend their use of Azure. These consulting services help customers assess, evaluate, and deploy the business solutions that further their business objectives and goals.
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# Consulting services for Microsoft AppSource and Azure Marketplace
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The consulting-service offerings are customer-specific engagements. Publishers have the option to determine the listing type, scope, duration, and pricing structure (fixed-price or free). The offerings have a defined agenda for deliverables to the customer. Leads are received through a notification in partners' CRM systems, and partners aim to respond to customers within 48 hours.
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Microsoft AppSource and Azure Marketplace consulting services offer Microsoft system-integrator partners the benefit of connecting their customers with services that support and extend their use of Azure. These consulting services help customers assess, evaluate, and deploy the business solutions that further their business objectives and goals.
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The consulting-service offerings are customer-specific engagements. Publishers have the option to determine the listing type, scope, duration, and pricing structure (fixed-price or free). The offerings have a defined agenda for deliverables to the customer. Leads are received through a notification in partners' CRM systems, and partners aim to respond to customers within 48 hours.
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## Compare consulting services
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## Compare consulting services in Azure Marketplace and AppSource storefronts
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The marketplace storefronts are aligned with audiences and cloud products to help customers find what they need. Each storefront offers specialized publishing options to help you maximize your publishing investment. The following table summarizes these options:
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||Azure Marketplace |Microsoft AppSource |
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|Publishing options |Contact me, Trial, Transact, or Services for Azure|Contact me, Trial, or Services for Dynamics 365 and Power BI|
|Other |On-premises publishing via Azure Stack, consulting services for Azure, managed services for Azure|Consulting services for Dynamics 365 and Power BI|
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Consulting services offers that are based on Dynamics 365, Power Apps, and Power BI are eligible to be listed on AppSource. For more information, download the [Microsoft AppSource consulting services listing guidelines](https://go.microsoft.com/fwlink/?LinkId=828734&clcid=0x409) PDF file.
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@@ -51,26 +54,26 @@ For Azure Marketplace, the eligible competencies are listed in the following tab
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|Cloud Platform and Infrastructure | Cloud Platform, Data Center |
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|Application Development and ISV | Application Development, Application Integration, DevOps |
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|Data Management and Analytics | Data Analytics, Data Platform |
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For AppSource, the eligible competencies are listed in the following table:
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|Primary product |Eligibility requirement |
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|---------|---------|
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| Dynamics 365 Sales<br>Dynamics 365 Marketing<br>Dynamics 365 Customer Service<br>Dynamics 365 Field Service<br>Dynamics 365 Human Resources | Must be Gold or Silver certified in the [Cloud Business Applications competency](https://partner.microsoft.com/membership/cloud-business-applications-competency) for the Customer Engagement option. |
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| Dynamics 365 Finance<br>Dynamics 365 Supply Chain Management<br>Dynamics 365 Commerce<br>Dynamics 365 Human Resources<br>Dynamics 365 Project Service Automation | Must be Gold or Silver certified in the [Cloud Business Applications competency](https://partner.microsoft.com/membership/cloud-business-applications-competency) for the Unified Operations option. |
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| Dynamics 365 Sales<br>Dynamics 365 Marketing<br>Dynamics 365 Customer Service<br>Dynamics 365 Field Service<br>Dynamics 365 Human Resources | Must be Gold or Silver certified in the [Cloud Business Applications competency](https://partner.microsoft.com/membership/cloud-business-applications-competency) for the Customer Engagement option. |
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| Dynamics 365 Finance<br>Dynamics 365 Supply Chain Management<br>Dynamics 365 Commerce<br>Dynamics 365 Human Resources<br>Dynamics 365 Project Service Automation | Must be Gold or Silver certified in the [Cloud Business Applications competency](https://partner.microsoft.com/membership/cloud-business-applications-competency) for the Unified Operations option. |
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| Dynamics 365 Customer Insights | Must have at least one successful in-production implementation of [Dynamics 365 Customer Insights](https://dynamics.microsoft.com/ai/customer-insights/), with at least five measures and five segments. |
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| Dynamics 365 Business Central | Must be Gold or Silver certified in the [Enterprise Resource Planning competency](https://partner.microsoft.com/membership/enterprise-resource-planning-competency), and must be the Cloud Solution Provider for at least three Business Central customers.<br><br> Or <br><br>Must have published a [Business Central application in AppSource](https://appsource.microsoft.com/). |
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| Dynamics 365 Business Central | Must be Gold or Silver certified in the [Enterprise Resource Planning competency](https://partner.microsoft.com/membership/enterprise-resource-planning-competency), and must be the Cloud Solution Provider for at least three Business Central customers.<br><br>or <br><br>Must have published a [Business Central application in AppSource](https://appsource.microsoft.com/). |
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| Power BI | Must be listed on the [Power BI partner showcase](https://powerbi.microsoft.com/partner-showcase/?term=&country=&industry=&department=).|
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|Power Apps | Must be eligible for Advanced Benefits in the [Power Apps Partnership Program](https://aka.ms/PowerAppsPartner). |
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|Power Apps | Must be eligible for Advanced Benefits in the [Power Apps Partnership Program](https://aka.ms/PowerAppsPartner) (PDF). |
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Additional resources and support:
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*[Microsoft cloud enablement desk](https://partner.microsoft.com/campaigns/ced-nomination-form/): Complete the partner nomination form for the cloud enablement desk guided experience to connect to a cloud program specialist who can articulate Microsoft Partner Network benefits and serve as guide to competency attainment.
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*[Become a Power BI partner](https://powerbi.microsoft.com/become-a-partner/): Submit a request to get listed on Power BI showcase.
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For more information about competencies, go to the [Microsoft Partner Network Competencies](https://partner.microsoft.com/membership/competencies) page.
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For more information about competencies, go to the [Microsoft Partner Network Competencies](https://partner.microsoft.com/membership/competencies) page.
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System-integrator partners can submit consulting-service offerings for the following 21 countries/regions:
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| New Zealand | Norway | Poland | South Africa |
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| Spain | Sweden | Switzerland | United States |
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| United Kingdom |
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## Register for consulting services in the commercial marketplace
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Start by [registering](https://partner.microsoft.com/dashboard/account/v3/enrollment/introduction/partnership) your company information in the marketplace. For a complete checklist of registration requirements, see [Become a publisher in the marketplace](https://docs.microsoft.com/azure/marketplace/become-publisher).
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<!---
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**What to expect after registration**
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The Onboarding Team will reach out in 1 to 3 business days with a welcome email, which will include your Cloud Partner Portal sign-in information. [Cloud Partner Portal](https://cloudpartner.azure.com) is the offer listing portal where publishers submit listing information and submissions.
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The Onboarding Team will reach out in 1 to 3 business days with a welcome email, which will include your Cloud Partner Portal sign-in information. [Cloud Partner Portal](https://cloudpartner.azure.com) is the offer listing portal where publishers submit listing information and submissions.
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>[!Note]
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>Partners need to register only once to become a publisher. After you become a publisher and receive your welcome email and Partner Center sign-in information, you don't need to re-register to publish different listing types.
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>Partners need to register only once to become a publisher. After you become a publisher and receive your welcome email and Partner Center sign-in information, you don't need to re-register to publish different listing types.
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--->
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## Prepare your publishing artifacts
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|Setup for new publishers |
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|---------|
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|MPN ID |
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|Company logos (48 × 48, 216 × 216) |
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|Company logos (48 x 48, 216 x 216 pixels) |
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|Lead destination |
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|Setup for new offers |
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|---------|
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|Duration of engagement |
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|Applicable industries, categories, and search keywords |
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|Product overview video |
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|Screenshots (maximum of 5, 1280 × 720) |
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|Screenshots (maximum of 5, 1280 x 720 pixels) |
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|Marketing documents (maximum of 3) |
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## The publishing process
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Listing your consulting-service offer on the Azure Marketplace and AppSource involves the following stages:
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1.**Listing**: Start drafting a new offer listing by signing in to your [Partner Center](https://partner.microsoft.com/dashboard/account/v3/enrollment/introduction/partnership) account. In the drop-down list, select **New Offer**, and then select **Consulting Services**. Enter your listing artifact and publish.
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2.**Validation**: Your request is reviewed to ensure that you meet the eligibility criteria. We then send you instructions for listing your consulting services offering.
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3.**Submit**: Provide the required information that's listed in the instructions. All content and supporting material must be submitted in English.
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4.**Review**: Our marketing and editorial team reviews your submission and optimizes it for readability, grammar, and effectiveness.
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5.**Staging**: Your submission is staged for your review.
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6.**Publishing**: When you and Microsoft are satisfied with the staged content, your listing is ready to go live on the marketplace. The go-live date for your listing depends on the country/region that's specified in your offering. If the catalog for your selected country/region is already live on Azure Marketplace or AppSource, your listing appears within a few hours. Otherwise, the listing appears as soon as the catalog goes live.
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Listing your consulting-service offer on Microsoft AppSource and Azure Marketplace involves the following stages:
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1.**Listing** – Start drafting a new offer listing by signing in to your [Partner Center](https://partner.microsoft.com/dashboard/account/v3/enrollment/introduction/partnership) account. In the drop-down list, select **New Offer**, and then select **Consulting Services**. Enter your listing artifact and publish.
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2.**Validation** – Your request is reviewed to ensure that you meet the eligibility criteria. We then send you instructions for listing your consulting services offering.
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3.**Submit** – Provide the required information that's listed in the instructions. All content and supporting material must be submitted in English.
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4.**Review** – Our marketing and editorial team reviews your submission and optimizes it for readability, grammar, and effectiveness.
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5.**Staging** – Your submission is staged for your review.
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6.**Publishing** – When you and Microsoft are satisfied with the staged content, your listing is ready to go live on the marketplace. The go-live date for your listing depends on the country/region that's specified in your offering. If the catalog for your selected country/region is already live on Azure Marketplace or AppSource, your listing appears within a few hours. Otherwise, the listing appears as soon as the catalog goes live.
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Offerings must be of least one of the following five service types:
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Offers must be of least one of the following five service types:
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***Assessment**: An evaluation of a customer's environment to determine the applicability of a solution and provide an estimate of cost and timing.
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***Briefing**: An introduction to a solution or a consulting service to draw customer interest by using frameworks, demos, and customer examples.
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***Implementation**: A complete installation that results in a fully working solution. We recommend limiting it to solutions that can be implemented in two weeks or less.
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***Proof of concept**: A limited-scope implementation to determine whether a solution meets customer requirements.
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***Workshop**: An interactive engagement that's conducted on a customer's premises. It can involve training, briefings, assessments, or demos that are built on the customer's data or environment.
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***Assessment** – An evaluation of a customer's environment to determine the applicability of a solution and provide an estimate of cost and timing.
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***Briefing** – An introduction to a solution or a consulting service to draw customer interest by using frameworks, demos, and customer examples.
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***Implementation** – A complete installation that results in a fully working solution. We recommend limiting it to solutions that can be implemented in two weeks or less.
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***Proof of concept** – A limited-scope implementation to determine whether a solution meets customer requirements.
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***Workshop** – An interactive engagement that's conducted on a customer's premises. It can involve training, briefings, assessments, or demos that are built on the customer's data or environment.
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> [!NOTE]
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> The *Briefing* service type must be offered *in person*. You can offer the other four consulting services in either of two ways:
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> ***In person**: Onsite at a customer's location or a partner's facility.
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> ***Virtually**: Via teleconferencing, web conferencing, or remote implementation.
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> ***In person** – Onsite at a customer's location or a partner's facility.
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> ***Virtually** – Via teleconferencing, web conferencing, or remote implementation.
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After you've configured the previously listed required elements, the content review team will validate that your offer description is informative and complete for your target audience.
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####The listing title
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### The listing title
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The title field has a 50-character limit and must transmit the duration and service type of the offer to maximize search engine optimization (SEO). The required format is *Name: Duration type*.
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Examples:
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|Sample title |Correct format |
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|---------|---------|
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|Getting Started with Azure IoT in Manufacturing | Manufacturing IoT: 2-Day Assessment |
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|Workshop on Smart Toasters | Smart Toasters: 1-Wk Workshop |
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| SQL Server Migration PoC | SQL Migration: 3-Wk Proof of Concept |
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####The listing summary and description
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### The listing summary and description
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After the content review team reviews your offer descriptions and offer summaries, they'll apply the following criteria:
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|**Implementation**| Include a detailed agenda for multi-day or multi-week implementations, and articulate what engineering changes, technical artifacts, or other artifacts a customer can expect as outcomes of the engagement. | Optimize your offer summary with your top SEO keywords. |
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|**Proof of concept**| Articulate what engineering changes, technical artifacts, or other artifacts a customer can expect as outcomes of the engagement. | Optimize your offer summary with your top SEO keywords. |
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|**Workshop**| Include a detailed agenda daily, weekly, or monthly, depending on the duration of your offering. Articulate the learning goals or other deliverables of your workshop. | Optimize your offer summary with your top SEO keywords. |
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Within Partner Center, you can add formatting to your listing by using [Markdown](/contribute/markdown-reference), a lightweight design language that helps add polish to your listing.
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> [!TIP]
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> Here some sample Markdown tips:
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> * For *italic* formatting, add an asterisk (\*), without a space, at the beginning and end of a word or series of words (for example, type \*content* to format a word as *content*).
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> * Insert a line break after a colon (:) to introduce a bulleted or numbered list.
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> * To create a bulleted list, type an asterisk (\*), followed by a space, for each bulleted item (for example, \*[space]First word of content).
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> * To create headings, type one or more pound signs (\#), followed by a space (for example, ###[space]Agenda/Deliverables).
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> * Add a line break after each heading.
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> * For **bold** formatting, add a double asterisk (\*\*), without a space, at the beginning and end of a word or series of words (for example, type \*\*content\*\* to format a word as **content**).
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> * Format your *Offer Summary* in italic.
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Within Partner Center, you can add formatting to your listing by using [Markdown](/contribute/markdown-reference), a lightweight design language that helps add polish to your listing.
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Here are some Markdown tips:
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* For *italic* formatting, add an asterisk (\*), without a space, at the beginning and end of a word or series of words (for example, type \*content* to format a word as *content*). Format your *Offer Summary* in italic.
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* Insert a line break after a colon (:) to introduce a bulleted or numbered list.
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* To create a bulleted list, type an asterisk (\*), followed by a space, for each bulleted item (for example, \*[space]First word of content).
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* To create headings, type one or more pound signs (\#), followed by a space (for example, ###[space]Agenda/Deliverables).
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* Add a line break after each heading.
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* For **bold** formatting, add a double asterisk (\*\*), without a space, at the beginning and end of a word or series of words (for example, type \*\*content\*\* to format a word as **content**).
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## Next steps
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If you haven't already done so, learn how to [Grow your cloud business with Azure Marketplace](https://azuremarketplace.microsoft.com/sell).
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To register for and start working in Partner Center:
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To register for and start working in Partner Center:
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-[Sign in to Partner Center](https://partner.microsoft.com/dashboard/account/v3/enrollment/introduction/partnership) to create or complete your offer.
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- See [Create a consulting service offer](./partner-center-portal/create-consulting-service-offer.md) for more information.
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*[Sign in to Partner Center](https://partner.microsoft.com/dashboard/account/v3/enrollment/introduction/partnership) to create or complete your offer.
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* See [Create a consulting service offer](./partner-center-portal/create-consulting-service-offer.md) for more information.
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