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articles/communication-services/tutorials/contact-center.md

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Many contact center applications are continuously changing to improve customer experience and meet new business needs. This ongoing evolution can be modeled as a cycle of customer interaction design, implementing that design, and using data to gain insight on potential improvements:
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![Data flow diagram for chat with a bot agent](media/contact-center/ccaas-cycle.png)
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![Cycle diagram showing the different activities for a contact center app.](media/contact-center/app-cycle.png)
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## Teams interoperability
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You can use Azure Communication Services to implement contact center applications without Microsoft Teams integration or licenses. However, Azure and Microsoft Teams are interoperable, and this optional capability can be useful in many scenarios. Business-to-customer (B2C) contact center apps can use Azure's generic chat and VOIP SDKs to provide tailored customer experiences. Developers can connect these branded customer experiences to Microsoft Teams apps and phone system, experiences which are already familiar to many employees and citizen agents.
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The following diagram shows some Azure and Teams components connected in a contact center setting.
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![Data flow diagram for chat with a bot agent](media/contact-center/potential-flows-azure-teams.svg)
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![Diagram showing various options for using Azure and Teams in a contact center setting.](media/contact-center/potential-flows-azure-teams.svg)
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## Architecture diagrams
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3. [Customer calling a PSTN number, routed by Azure, that is connected to a Teams based agent](#connect-azure-managed-phone-calls-to-teams).
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### Chat on a website with a bot agent
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Azure Communication Services provides multiple patterns for connecting customers to chat bots and services. You can easily ass rich text chat in a web site or native app using built-in integration with Azure AI Bot Services. You need to link the Bot Service to a Communication Services resource using a channel in the Azure portal. For more information about this scenario, see [Add a bot to your chat app - An Azure Communication Services quickstart](../quickstarts/chat/quickstart-botframework-integration.md).
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Azure Communication Services provides multiple patterns for connecting customers to chat bots and services. You can easily add rich text chat in a web site or native app using built-in integration with Azure AI Bot Services. You need to link the Bot Service to a Communication Services resource using a channel in the Azure portal. For more information about this scenario, see [Add a bot to your chat app - An Azure Communication Services quickstart](../quickstarts/chat/quickstart-botframework-integration.md).
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![Data flow diagram for chat with a bot agent](media/contact-center/data-flow-diagram-chat-bot.png)
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### Chat on a website that escalates to a voice call answered by a Teams agent
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Text chat may not be sufficient to meet your customer experience objectives. A chat conversation between a user and a bot can be handed off to an agent in Microsoft Teams. To learn more about bot handoff integration models, see [Transition conversations from bot to human - Bot Service](/azure/bot-service/bot-service-design-pattern-handoff-human?view=azure-bot-service-4.0&preserve-view=true). To learn more about Teams Auto Attendants and Call Queues, see [Plan for Teams Auto attendants and Call queues - Microsoft Teams](/microsoftteams/plan-auto-attendant-call-queue).
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![Data flow diagram for chat escalating to a call](media/contact-center/data-flow-diagram-escalate-to-call.png)
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![Data flow diagram for chat escalating to a call.](media/contact-center/data-flow-diagram-escalate-to-call.png)
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#### Dataflow
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