holding edits

Author: Dana Sindona

articles/marketplace/partner-center-portal/create-new-azure-apps-offer.md

@@ -1,6 +1,6 @@
 ---
 title: Create an Azure application offer in Microsoft commercial marketplace 
-description: How to create a new Azure Apps offer for listing or selling in the Azure Marketplace, AppSource, or through the Cloud Solution Provider (CSP) program using the Commercial Marketplace portal on Microsoft Partner Center. 
+description: This article explains steps and considerations for creating a new Azure application offer in the commercial marketplace portal in Partner Center. You can list or sell your Azure application offer in Azure Marketplace or through the Cloud Solution Provider (CSP) program. 
 author: qianw211
 ms.author: dsindona 
 ms.service: marketplace 
@@ -11,42 +11,13 @@ ms.date: 05/03/2020
 
 # Create an Azure application offer
 
-The steps for publishing an Azure application offer in commercial marketplace are outlined here.
+This article explains basic concepts about Azure application offers, including configuration and publication options for you Azure application offer in the commercial marketplace. You should be familiar with these concepts before you create a new Azure application offer. 
 
-## Azure application offer type
+Before you can publish a new Azure application offer, [create a commercial marketplace account in Partner Center](https://docs.microsoft.com/azure/marketplace/partner-center-portal/create-account) and make sure your account is enrolled in the commercial marketplace program.
 
-This topic outlines fundamentals about Azure application offers.  You should be familiar with these concepts before starting the process of publishing a new Azure application offer in the Marketplace. Before starting, [Create a Commercial Marketplace account in Partner Center](https://docs.microsoft.com/azure/marketplace/partner-center-portal/create-account) if you haven't done so yet. Ensure your account is enrolled in the commercial marketplace program.
+## Before you begin
 
-### Publishing overview
-
-The video [Building Solution Templates, and Managed Applications for the Azure Marketplace](https://channel9.msdn.com/Events/Build/2018/BRK3603) is an introduction to the Azure application offer type:
-
-* What offer types are available;
-* What technical assets are required;
-* How to author an Azure Resource Manager template;
-* Developing and testing the app UI;
-* How to publish the app offer;
-* The application review process.
-
-### Types of Azure application plans
-
-There are two kinds of Azure application plans: solution templates and managed applications.
-
-* **Solution template** is one of the main ways to publish a solution in the Marketplace. Use this plan type when your solution requires additional deployment and configuration automation beyond a single virtual machine (VM). With a solution template, you can automate providing of more than one resource, including VMs, networking, and storage resources to provide complex IaaS solutions.  For more information about building solution templates, see [Azure Resource Manager](https://docs.microsoft.com/azure/azure-resource-manager/resource-group-overview).
-
-* **Managed application** is similar to solution templates, with one key difference. In a managed application, the resources are deployed to a resource group that's managed by the publisher of the app. The resource group is present in the consumer's subscription, but an identity in the publisher's tenant has access to the resource group. As the publisher, you specify the cost for ongoing support of the solution. Use Managed applications to easily build and deliver fully managed, turnkey applications to your customers.  For more information about the advantages and types of managed applications, see the [Azure managed applications overview](https://docs.microsoft.com/azure/managed-applications/overview).
-
-All Azure applications include at least two files in the root folder of a `.zip` archive:
-
-* A Resource Manager template file named [mainTemplate.json](https://docs.microsoft.com/azure/azure-resource-manager/resource-group-overview).  This template defines the resources to deploy into the customer's Azure subscription.  For examples of Resource Manager templates, see the [Azure Quickstart Templates gallery](https://azure.microsoft.com/resources/templates/) or the corresponding [GitHub: Azure Resource Manager Quickstart Templates](https://github.com/azure/azure-quickstart-templates) repo.
-
-* A user interface definition for the Azure application creation experience named [createUiDefinition.json](https://docs.microsoft.com/azure/managed-applications/create-uidefinition-overview).  In the user interface, you specify elements that enable consumers to provide parameter values.
-
-All new Azure application offers must include an [Azure partner customer usage attribution GUID](https://docs.microsoft.com/azure/marketplace/azure-partner-customer-usage-attribution).
-
-### Before you begin
-
-Review the following Azure application documentation, which provides Quickstarts, Tutorials, and Samples.
+Review the following Azure application documentation to help guide your design:
 
 * [Understand Azure Resource Manager Templates](https://docs.microsoft.com/azure/azure-resource-manager/resource-group-authoring-templates)
 * Quickstarts:
@@ -67,6 +38,15 @@ Review the following Azure application documentation, which provides Quickstarts
     * [Azure PowerShell](https://docs.microsoft.com/azure/managed-applications/powershell-samples)
     * [Managed application solutions](https://docs.microsoft.com/azure/managed-applications/sample-projects)
 
+The video [Building Solution Templates, and Managed Applications for the Azure Marketplace](https://channel9.msdn.com/Events/Build/2018/BRK3603) gives a comprehensive introduction to the Azure application offer type:
+
+* What offer types are available;
+* What technical assets are required;
+* How to author an Azure Resource Manager template;
+* Developing and testing the app UI;
+* How to publish the app offer;
+* The application review process.
+
 ### Fundamentals in technical knowledge
 
 Designing, building, and testing these assets take time and requires technical knowledge of both the Azure platform and the technologies used to build the offer.
@@ -96,11 +76,29 @@ We recommend adding the following tools to your development environment:
 
 You can review the available tools in the [Azure Developer Tools](https://azure.microsoft.com/tools/) page. Also if you are using Visual Studio, the [Visual Studio Marketplace](https://marketplace.visualstudio.com/).
 
+## Types of Azure application plans
+
+There are two kinds of Azure application plans: solution templates and managed applications.
+
+* **Solution template** is one of the main ways to publish a solution in the Marketplace. Use this plan type when your solution requires additional deployment and configuration automation beyond a single virtual machine (VM). With a solution template, you can automate providing of more than one resource, including VMs, networking, and storage resources to provide complex IaaS solutions.  For more information about building solution templates, see [Azure Resource Manager](https://docs.microsoft.com/azure/azure-resource-manager/resource-group-overview).
+
+* **Managed application** is similar to solution templates, with one key difference. In a managed application, the resources are deployed to a resource group that's managed by the publisher of the app. The resource group is present in the consumer's subscription, but an identity in the publisher's tenant has access to the resource group. As the publisher, you specify the cost for ongoing support of the solution. Use Managed applications to easily build and deliver fully managed, turnkey applications to your customers.  For more information about the advantages and types of managed applications, see the [Azure managed applications overview](https://docs.microsoft.com/azure/managed-applications/overview).
+
+All Azure applications include at least two files in the root folder of a `.zip` archive:
+
+* A Resource Manager template file named [mainTemplate.json](https://docs.microsoft.com/azure/azure-resource-manager/resource-group-overview).  This template defines the resources to deploy into the customer's Azure subscription.  For examples of Resource Manager templates, see the [Azure Quickstart Templates gallery](https://azure.microsoft.com/resources/templates/) or the corresponding [GitHub: Azure Resource Manager Quickstart Templates](https://github.com/azure/azure-quickstart-templates) repo.
+
+* A user interface definition for the Azure application creation experience named [createUiDefinition.json](https://docs.microsoft.com/azure/managed-applications/create-uidefinition-overview).  In the user interface, you specify elements that enable consumers to provide parameter values.
+
+All new Azure application offers must include an [Azure partner customer usage attribution GUID](https://docs.microsoft.com/azure/marketplace/azure-partner-customer-usage-attribution).
+
 ## Create a new offer
 
 1. Sign in to [Partner Center](https://partner.microsoft.com/dashboard/home).
-2. In the left-nav menu, select **Commercial Marketplace** > **Overview**.
-3. On the Overview page, select **+ New offer** > **Azure Application**.
+
+1. In the left-nav menu, select **Commercial Marketplace** > **Overview**.
+
+1. On the Overview page, select **+ New offer** > **Azure Application**.
 
     ![Illustrates the left-navigation menu.](./media/new-offer-azure-app.png)