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Author: lootle1

learn-pr/startup/revenue/includes/3-generate-early-revenues.md

@@ -105,4 +105,4 @@ Here are some tips to help founders overcome a lack of sales experience:
 - To make a sale directly with a customer, you have to ask them for money. If you find this question uncomfortable, recognize it as early as possible. Sales coaching or discussions with other founders who have a strong sales background can help you overcome your reluctance.
 - Be prepared to hear "no" a lot. Be willing to persist with sales calls even if you get a low conversion rate. You shouldn't think of not closing a sale as a failure. It's an opportunity to learn which types of customers are high-quality versus low-quality prospects. It's also a chance to better express your proposition and overcome common objections.
 - Learn about sales pipelines. Create a basic pipeline by using one of the many free or low-cost sales and CRM tools available.
-- Automate and document sales processes and gather any required collateral. Then, when you do start to build a sales team, those employees can quickly get up to speed and be effective.
+- Automate and document sales processes and gather any required collateral. Then, when you do start to build a sales team, those employees can quickly get up to speed and be effective