You signed in with another tab or window. Reload to refresh your session.You signed out in another tab or window. Reload to refresh your session.You switched accounts on another tab or window. Reload to refresh your session.Dismiss alert
description: Find out how to pick a good name for your startup. Understand why company names should be simple and memorable. Learn about other criteria that names should meet.
7
-
ms.date: 06/05/2024
8
-
author: ryanmesches
9
-
ms.author: vahughes
10
-
ms.topic: unit
11
-
ms.collection: learn-startups
12
-
durationInMinutes: 10
13
-
content: |
14
-
[!include[](includes/2-name-company.md)]
1
+
### YamlMime:ModuleUnit
2
+
uid: learn.startups.name-brand.name-company
3
+
title: How to name your company
4
+
metadata:
5
+
title: How to name your company
6
+
description: Find out how to pick a good name for your startup. Understand why company names should be simple and memorable. Learn about other criteria that names should meet.
description: Understand why having a strong personal brand can help your startup. Learn steps you can take to build and strengthen your personal brand.
description: Understand why having a strong personal brand can help your startup. Learn steps you can take to build and strengthen your personal brand.
description: Review concepts on startup naming and branding. Subjects include choosing an effective name and strengthening your personal brand.
7
-
ms.date: 06/05/2024
8
-
author: ryanmesches
9
-
ms.author: vahughes
10
-
ms.topic: unit
11
-
ms.collection: learn-startups
12
-
durationInMinutes: 4
13
-
quiz:
14
-
questions:
15
-
- content: "When you're choosing a name for your company, which of the following searches is unlikely to be useful?"
16
-
choices:
17
-
- content: "A web search to find any other companies with a similar name."
18
-
isCorrect: false
19
-
explanation: "Incorrect. Before you commit to a name, it's a good idea to check whether other companies use a similar name."
20
-
- content: "A trademark search to identify whether the name would be infringing an existing trademark."
21
-
isCorrect: false
22
-
explanation: "Incorrect. Before you commit to a name, it's a good idea to do a trademark search to make sure the name doesn't infringe on any existing trademarks."
23
-
- content: "A patent search to check whether you would be infringing on an existing patent."
24
-
isCorrect: true
25
-
explanation: "Correct. When you're choosing a company name, it's more helpful to search for websites, domain names, and trademarks with similar names. A patent search is less useful."
26
-
- content: "A domain name search to see whether you can register a .com domain for your company name."
27
-
isCorrect: false
28
-
explanation: "Incorrect. Before you commit to a name, it's a good idea to make sure that name is available as a domain name."
29
-
30
-
- content: "If you chose to name your company Relecloud, which of the startup naming principles would you be breaking?"
31
-
choices:
32
-
- content: "Future-proof."
33
-
isCorrect: false
34
-
explanation: "Incorrect. The name Relecloud implies that the startup offers cloud services. If the company expands into other areas in the future, the name no longer reflects its business. Startup names should be future-proof, but it's not the only option."
35
-
- content: "Free of infringements on existing trademarks."
36
-
isCorrect: false
37
-
explanation: "Incorrect. A search of US trademarks shows that the name Relecloud is trademarked. Startup names should avoid possible trademark infringement, but it's not the only option."
38
-
- content: "Easy to say."
39
-
isCorrect: false
40
-
explanation: "Incorrect. When your startup name is easy to say, people can talk about your business confidently. Unlike Relecloud, startup names should be easy to pronounce, but it's not the only option."
41
-
- content: "Safe in other languages."
42
-
isCorrect: false
43
-
explanation: "Incorrect. A startup name shouldn't translate to something that's off-putting in another language. In Haitian Creole, *rele* means scream or howl, which isn't ideal for a tech firm. But it's not the only option."
44
-
- content: "All of these principles."
45
-
isCorrect: true
46
-
explanation: "Correct. The name Relecloud is hard to pronounce. It's not future-proof because the company might expand beyond cloud services at some point. Relecloud is trademarked and happens to mean scream or howl in Haitian Creole, which isn't ideal for a tech firm."
47
-
48
-
- content: "When you're establishing your personal brand as a founder, which of the following activities is unlikely to be helpful?"
49
-
choices:
50
-
- content: "Creating a professional LinkedIn profile."
51
-
isCorrect: false
52
-
explanation: "Incorrect. Not having a LinkedIn profile makes you look amateurish. It's essential to have an up-to-date profile."
53
-
- content: "Writing blog posts that are relevant to your company and posting them on your website."
54
-
isCorrect: false
55
-
explanation: "Incorrect. Blog posts are an excellent way to show your expertise in your field and your passion for your domain."
56
-
- content: "Getting your teeth whitened."
57
-
isCorrect: true
58
-
explanation: "Correct. Having white teeth might give you a confident smile. But other factors are more helpful in establishing your personal brand. Examples include a strong online presence and excellent communication skills."
59
-
- content: "Doing a media training course to improve your public speaking and interview skills."
60
-
isCorrect: false
61
-
explanation: "Incorrect. A media training course can be helpful in establishing your personal brand. When you improve your communication skills, you become more confident in pitches, presentations, and interviews, attracting more followers."
62
-
63
-
- content: "When you're seeking media coverage for your startup, which of the following events is the mainstream media likely to cover?"
64
-
choices:
65
-
- content: "Launching your MVP."
66
-
isCorrect: false
67
-
explanation: "Incorrect. Media coverage of specific companies usually reports on important milestones. The mainstream media doesn't often write about basic steps that every company takes, such as launching an MVP."
68
-
- content: "Getting accepted into a local startup accelerator."
69
-
isCorrect: false
70
-
explanation: "Incorrect. Media coverage of specific companies usually reports on important milestones. The mainstream media doesn't often write about basic steps that every company takes, such as getting accepted into an accelerator."
71
-
- content: "Raising a funding round from a well-known investor."
72
-
isCorrect: true
73
-
explanation: "Correct. Media coverage of specific companies usually reports on important milestones like securing a well-known investor."
74
-
- content: "Posting an interesting blog post on your website."
75
-
isCorrect: false
76
-
explanation: "Incorrect. Media coverage of specific companies usually reports on important milestones. The mainstream media doesn't often write about basic steps that every company takes, such as posting a blog entry."
1
+
### YamlMime:ModuleUnit
2
+
uid: learn.startups.name-brand.knowledge-check
3
+
title: Module assessment
4
+
metadata:
5
+
title: Module assessment
6
+
description: Review concepts on startup naming and branding. Subjects include choosing an effective name and strengthening your personal brand.
7
+
ms.date: 06/13/2025
8
+
author: vaquresh
9
+
ms.author: vaquresh
10
+
ms.topic: unit
11
+
ms.collection: learn-startups
12
+
durationInMinutes: 4
13
+
quiz:
14
+
questions:
15
+
- content: "When you're choosing a name for your company, which of the following searches is unlikely to be useful?"
16
+
choices:
17
+
- content: "A web search to find any other companies with a similar name."
18
+
isCorrect: false
19
+
explanation: "Incorrect. Before you commit to a name, it's a good idea to check whether other companies use a similar name."
20
+
- content: "A trademark search to identify whether the name would be infringing an existing trademark."
21
+
isCorrect: false
22
+
explanation: "Incorrect. Before you commit to a name, it's a good idea to do a trademark search to make sure the name doesn't infringe on any existing trademarks."
23
+
- content: "A patent search to check whether you would be infringing on an existing patent."
24
+
isCorrect: true
25
+
explanation: "Correct. When you're choosing a company name, it's more helpful to search for websites, domain names, and trademarks with similar names. A patent search is less useful."
26
+
- content: "A domain name search to see whether you can register a .com domain for your company name."
27
+
isCorrect: false
28
+
explanation: "Incorrect. Before you commit to a name, it's a good idea to make sure that name is available as a domain name."
29
+
30
+
- content: "If you chose to name your company Relecloud, which of the startup naming principles would you be breaking?"
31
+
choices:
32
+
- content: "Future-proof."
33
+
isCorrect: false
34
+
explanation: "Incorrect. The name Relecloud implies that the startup offers cloud services. If the company expands into other areas in the future, the name no longer reflects its business. Startup names should be future-proof, but it's not the only option."
35
+
- content: "Free of infringements on existing trademarks."
36
+
isCorrect: false
37
+
explanation: "Incorrect. A search of US trademarks shows that the name Relecloud is trademarked. Startup names should avoid possible trademark infringement, but it's not the only option."
38
+
- content: "Easy to say."
39
+
isCorrect: false
40
+
explanation: "Incorrect. When your startup name is easy to say, people can talk about your business confidently. Unlike Relecloud, startup names should be easy to pronounce, but it's not the only option."
41
+
- content: "Safe in other languages."
42
+
isCorrect: false
43
+
explanation: "Incorrect. A startup name shouldn't translate to something that's off-putting in another language. In Haitian Creole, *rele* means scream or howl, which isn't ideal for a tech firm. But it's not the only option."
44
+
- content: "All of these principles."
45
+
isCorrect: true
46
+
explanation: "Correct. The name Relecloud is hard to pronounce. It's not future-proof because the company might expand beyond cloud services at some point. Relecloud is trademarked and happens to mean scream or howl in Haitian Creole, which isn't ideal for a tech firm."
47
+
48
+
- content: "When you're establishing your personal brand as a founder, which of the following activities is unlikely to be helpful?"
49
+
choices:
50
+
- content: "Creating a professional LinkedIn profile."
51
+
isCorrect: false
52
+
explanation: "Incorrect. Not having a LinkedIn profile makes you look amateurish. It's essential to have an up-to-date profile."
53
+
- content: "Writing blog posts that are relevant to your company and posting them on your website."
54
+
isCorrect: false
55
+
explanation: "Incorrect. Blog posts are an excellent way to show your expertise in your field and your passion for your domain."
56
+
- content: "Getting your teeth whitened."
57
+
isCorrect: true
58
+
explanation: "Correct. Having white teeth might give you a confident smile. But other factors are more helpful in establishing your personal brand. Examples include a strong online presence and excellent communication skills."
59
+
- content: "Doing a media training course to improve your public speaking and interview skills."
60
+
isCorrect: false
61
+
explanation: "Incorrect. A media training course can be helpful in establishing your personal brand. When you improve your communication skills, you become more confident in pitches, presentations, and interviews, attracting more followers."
62
+
63
+
- content: "When you're seeking media coverage for your startup, which of the following events is the mainstream media likely to cover?"
64
+
choices:
65
+
- content: "Launching your MVP."
66
+
isCorrect: false
67
+
explanation: "Incorrect. Media coverage of specific companies usually reports on important milestones. The mainstream media doesn't often write about basic steps that every company takes, such as launching an MVP."
68
+
- content: "Getting accepted into a local startup accelerator."
69
+
isCorrect: false
70
+
explanation: "Incorrect. Media coverage of specific companies usually reports on important milestones. The mainstream media doesn't often write about basic steps that every company takes, such as getting accepted into an accelerator."
71
+
- content: "Raising a funding round from a well-known investor."
72
+
isCorrect: true
73
+
explanation: "Correct. Media coverage of specific companies usually reports on important milestones like securing a well-known investor."
74
+
- content: "Posting an interesting blog post on your website."
75
+
isCorrect: false
76
+
explanation: "Incorrect. Media coverage of specific companies usually reports on important milestones. The mainstream media doesn't often write about basic steps that every company takes, such as posting a blog entry."
description: Review the fundamentals of naming and branding for startups. Subjects include identifying a good name for your startup and building a strong brand.
7
-
ms.date: 06/05/2024
8
-
author: ryanmesches
9
-
ms.author: vahughes
10
-
ms.topic: unit
11
-
ms.collection: learn-startups
12
-
durationInMinutes: 1
13
-
content: |
14
-
[!include[](includes/5-summary.md)]
1
+
### YamlMime:ModuleUnit
2
+
uid: learn.startups.name-brand.summary
3
+
title: Summary
4
+
metadata:
5
+
title: Summary
6
+
description: Review the fundamentals of naming and branding for startups. Subjects include identifying a good name for your startup and building a strong brand.
Copy file name to clipboardExpand all lines: learn-pr/startup/name-brand/includes/2-name-company.md
+1-1Lines changed: 1 addition & 1 deletion
Display the source diff
Display the rich diff
Original file line number
Diff line number
Diff line change
@@ -55,7 +55,7 @@ You should choose a company name that's easy to say. There are two parts to this
55
55
56
56
You can test this attribute objectively. Show 10 people the name of your company written down and ask each one to read out the name. You want nine or (preferably) 10 out of 10 people to get it right the first time. You should also ask whether they had any doubt about how to pronounce it. If you find that some people are unsure how to pronounce your company name, you should probably change it.
57
57
58
-
-**Does saying it feel good?**
58
+
-**Does it feel good to say it?**
59
59
60
60
The name of your company should seem like a fit for the kind of business that you want to build. Over the life of your company, you're going to say the name many thousands of times, so it needs to feel right to you.
0 commit comments