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Copy file name to clipboardExpand all lines: learn-pr/commercial-marketplace/intro-commercial-marketplace/6-knowledge-check.yml
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@@ -4,7 +4,7 @@ title: Module assessment
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metadata:
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title: Module assessment
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description: Check what you learned about the Microsoft commercial marketplace.
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ms.date: 05/15/2024
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ms.date: 05/21/2025
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author: kristyn0402
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ms.author: krmaddox
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ms.topic: unit
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questions:
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- content: "The Microsoft commercial marketplace is accessible through:"
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choices:
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- content: "The online stores - Microsoft AppSource and Azure Marketplace"
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- content: "The online stores - Microsoft AppSource and Azure Marketplace."
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isCorrect: false
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- content: "The Microsoft network of resellers"
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- content: "The Microsoft network of resellers."
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isCorrect: false
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- content: "In-product experiences in Microsoft products like Microsoft 365, Dynamics 365, the Power Platform, and Azure"
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- content: "In-product experiences in Microsoft products like Microsoft 365, Dynamics 365, the Power Platform, and Azure."
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isCorrect: false
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- content: "All of the above"
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- content: "All of the above."
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isCorrect: true
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- content: "One of the ways to access commercial marketplace products and services is through the online stores - Microsoft AppSource and Azure Marketplace. Which of the following answers describes the difference between the two online stores?"
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choices:
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- content: "Microsoft AppSource contains consulting services offered by Microsoft partners, while Azure Marketplace only contains apps"
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- content: "Microsoft AppSource contains consulting services offered by Microsoft partners, while Azure Marketplace only contains apps."
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isCorrect: false
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- content: "Microsoft AppSource contains business solutions, while Azure Marketplace contains IT software and services"
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- content: "Microsoft AppSource contains business solutions, while Azure Marketplace contains IT software and services."
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isCorrect: true
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- content: "Microsoft AppSource contains IT software and services, while Azure Marketplace contains business solutions"
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- content: "Microsoft AppSource contains IT software and services, while Azure Marketplace contains business solutions."
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isCorrect: false
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- content: "None of the above"
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- content: "None of the above."
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isCorrect: false
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- content: "The commercial marketplace is free to join."
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choices:
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isCorrect: false
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- content: "Marketplace Rewards:"
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choices:
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- content: "Provides benefits designed to help grow your commercial marketplace revenue"
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- content: "Provides benefits designed to help grow your commercial marketplace revenue."
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isCorrect: false
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- content: "Is available to all partners with an active commercial marketplace offer"
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- content: "Is available to all partners with an active commercial marketplace offer."
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isCorrect: false
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- content: "Is designed to support you at your stage of growth"
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- content: "Is designed to support you at your stage of growth."
Copy file name to clipboardExpand all lines: learn-pr/commercial-marketplace/intro-commercial-marketplace/includes/3-web-storefronts.md
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@@ -35,7 +35,7 @@ In addition to cloud solutions and services available through both the online st
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Microsoft AppSource offers business software that integrates with Azure, Dynamics 365, Microsoft 365, and the Power Platform. In AppSource, you can also find cloud-hosted web applications. Customers can easily filter and search for the right app or services based on category and industry.
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The Microsoft AppSource online store link can be found in the Resources section at the end of this module.
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The Microsoft AppSource online store link can be found in the resources section at the end of this module.
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:::image type="content" source="..\media\7-microsoft-appsource-homepage.png" alt-text="Screenshot of Microsoft AppSource homepage with emphasis on apps and consulting services buttons.":::
Copy file name to clipboardExpand all lines: learn-pr/commercial-marketplace/intro-commercial-marketplace/includes/4-engage-customers.md
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@@ -4,10 +4,10 @@ Here are the steps to engage with your customers:
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-**Create a compelling business profile**: Your business profile is often the first point of contact with potential customers. Ensure your business profile highlights your company's experience with Microsoft-specific offerings, and that it's up-to-date, brief, and informative.
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-**Generate more leads**: Use the **Find a solution provider** search to be discoverable by customers looking for specific solutions. Microsoft sends millions of leads per year to its partners. Make sure your profile is optimized to receive these referrals.
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-**List and market your offer**: Understand the different listing types such as **Contact me**, **Free trial**, **Test drive**, and **Get it now**, and choose the one that best suits your offer. This helps you align your marketplace offer with the right audience and drive sales more effectively.
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-**Use marketplace rewards**: Engage with the Microsoft AI Cloud Partner Program and evaluate the marketplace options to publish your offer. This can lead to sales and marketing benefits that help grow your business.
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-**List and market your offer**: Understand the different listing types such as **Contact me**, **Free trial**, **Test drive**, and **Get it now**. By choosing the one that best suits your offer, you can align your marketplace offer with the right audience and drive sales more effectively.
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-**Use marketplace rewards**: Engage with the Microsoft AI Cloud Partner Program and evaluate the marketplace options for publishing your offer. This engagement can lead to sales and marketing benefits that help grow your business.
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-**Engage through Partner Center**: Use the Partner Center to manage your partnership with Microsoft, which facilitates transactions, promotes relationship building, and offers analytics to track your success.
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- Tap into Microsoft's marketing resources**: Access marketing resources provided by Microsoft to learn about best practices and how to use them effectively to participate in the ecosystem of customers, partners, and sellers.
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-**Tap into Microsoft's marketing resources**: Access marketing resources provided by Microsoft to learn about best practices and how to use them effectively to participate in the ecosystem of customers, partners, and sellers.
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By following these steps, you can create a robust engagement strategy that not only attracts customers but also builds lasting relationships with them in the commercial marketplace. Remember to keep your offerings aligned with customer needs and stay proactive in managing your leads and profiles.
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-**Optimize your listing**: Ensure your offer stands out by providing clear, concise, and compelling product descriptions. Highlight unique features and benefits that differentiate your solution from others.
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-**Offer a Free Trial**: A free trial can be a powerful tool to attract customers. It allows them to experience the value of your offer firsthand, increasing the likelihood of a purchase.
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-**Make your offer Transactable**: By enabling transactions through the commercial marketplace, you simplify the purchasing process for customers, making it easier for them to buy and deploy your solution. When you choose to fully invest in your commercial marketplace engagement by making your offers transactable, you can take advantage of a flexible set of billing, packaging, and deployment options to fit the specific needs of your organization and your customers.
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-**Enhance your content**: Provide rich content such as detailed guides, case studies, and optional instructional videos. This not only helps with improving discoverability of your offer, but also helps educating potential customers about your product.
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-**Get customer reviews**: Encourage your users to leave reviews. Positive feedback can significantly influence potential customers' decision to buy and build trust in your solution.
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-**Enhance your content**: Provide rich content such as detailed guides, case studies, and optional instructional videos. Enhancing your content not only helps with improving the discoverability of your offer, but also helps educate potential customers about your product.
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-**Get customer reviews**: Encourage your users to leave reviews. Positive feedback can significantly influence the decision of a potential customer to buy and build trust in your solution.
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-**Use analytics**: Use the analytics tools provided in the marketplace to understand customer behavior and preferences, which can be useful for your marketing and engagement strategies.
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-**Participate in comarketing opportunities**: Engage with Microsoft's marketing campaigns and events to increase visibility and reach a wider audience.
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-**Participate in comarketing opportunities**: By engaging with Microsoft's marketing campaigns and events, you can increase visibility and reach a wider audience.
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By implementing these strategies, you can create a more dynamic presence in the marketplace, improve customer interactions, and ultimately drive more sales for your solution.
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-**Personalize your offers**: Create offers that address the unique challenges or requirements of your customers, providing them with a solution well-suited to their business.
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-**Offer exclusive pricing**: Use private offers to extend special pricing or terms that aren't publicly available, creating exclusive relationships with your customers.
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-**Negotiate terms**: Engage in one-on-one negotiations with customers to agree on terms that are mutually beneficial, ensuring a more personalized and flexible purchasing process.
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-**Customize licensing**: Offer licensing agreements that align with your customers' usage patterns and business models, providing them with the flexibility they need.
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-**Customize licensing**: Offer licensing agreements that align with the usage patterns and business models of your customers, providing them with the flexibility they need.
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-**Enhance support**: Provide premium support options or extra services as part of your private offers, enhancing the value of your solution.
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-**Keep it confidential**: Ensure that the details of your private offers remain confidential, building trust between you and your customers.
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By focusing on these key areas, you can use private offers to create a more personalized and strategic engagement with your customers, ultimately leading to stronger business relationships and increased customer satisfaction.
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## Customer leads from your marketplace offer
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Regardless of the offer type you choose to publish, Microsoft sends you customer leads when potential customers interact with your commercial marketplace listing. When customers consent to share their information after clicking the Continue button, leads are routed to your Customer Relationship Management (CRM) system.
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Regardless of the offer type you choose to publish, Microsoft sends your customer leads when potential customers interact with your commercial marketplace listing. When customers consent to share their information after clicking the Continue button, leads are routed to your Customer Relationship Management (CRM) system.
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:::image type="content" source="..\media\10-consent-share-contact.png" alt-text="Screenshot of consent to share customer contact information with publisher for CRM.":::
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If you want more information about leads, see [Customer leads from your marketplace offer](/azure/marketplace/partner-center-portal/commercial-marketplace-get-customer-leads).
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If you want more information about leads, see [Customer leads from your commercial marketplace offer](/azure/marketplace/partner-center-portal/commercial-marketplace-get-customer-leads).
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## Listing options
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**Contact me** is a simple listing of your solution with the lowest level of engagement with potential customers, and the lowest level of investment in the commercial marketplace by your organization. With this listing type, you can add text description, product screenshots, supporting documents, and optional video content to your offer's landing page.
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Customers are encouraged to contact your team through the **Contact me** button on your product's marketplace landing page. When customers agree to provide contact information, Microsoft sends that customer's information to your organization for follow-up. This means your potential customers must first contact your company before they can gain access to your solution.
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Customers are encouraged to contact your team through the **Contact me** button on your product's marketplace landing page. When customers agree to provide their contact information, Microsoft sends that customer's information to your organization for follow-up. This type of listing means your potential customers must first contact your company before they can gain access to your solution.
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:::image type="content" source="..\media\11-contact-me-example.png" alt-text="Screenshot of the Contact me call to action button from marketplace.":::
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> [!NOTE]
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> BYOL listings are only available to customers in Azure Marketplace.
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Azure Marketplace's bring your own license (BYOL) feature enables customers to apply their current software subscriptions to deploy your software directly into their Azure account. BYOL transactions occur outside of Microsoft's commerce system, where you're responsible to validate the customer's pre-existing license. In your BYOL offer's landing page, you can include a narrative description, visual screenshots, supplementary documents, and video content.
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Azure Marketplace's bring your own license (BYOL) feature enables customers to apply their current software subscriptions to deploy your software directly into their Azure account. BYOL transactions occur outside of Microsoft's commerce system, where you're responsible to validate the customer's preexisting license. In your BYOL offer's landing page, you can include a narrative description, visual screenshots, supplementary documents, and video content.
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When customers select the **Get it now** button and accept the terms and privacy policy on your product's landing page, they're directed to the Azure portal. There, they're prompted to configure the solution, create the resource, and deploy it to their cloud subscription. During this setup process, customers must enter a license key to activate your software solution.
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## Marketplace Rewards
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Once you publish your offer in the commercial marketplace, you gain access to the Microsoft Marketplace Rewards' sales, technical, and marketing benefits. The range of benefits you receive as a publisher is differentiated by your offer's listing option.
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Once you publish your offer in the commercial marketplace, you gain access to the Microsoft Marketplace Rewards' sales, technical, and marketing benefits. The listing option you select for your offer, determines the range of benefits you receive as a publisher.
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When you opt for a **Contact me** listing for your solution in the Microsoft commercial marketplace, the Marketplace Rewards team initiates contact to offer advice on how to enhance the visibility of your solution.
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As your commercial marketplace offers hit certain revenue milestones, you're eligible for higher tiers of Marketplace Rewards benefits. Your revenue milestones can be met when customers buy your solutions through Microsoft AppSource, Azure Marketplace, Microsoft's extensive network of resellers, and the various in-product experiences. It's essential to have an active **Transact** offer in the commercial marketplace for you to attain these revenue levels.
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The Marketplace Rewards program is designed to support your business development with the commercial marketplace. Microsoft initiates activities aimed at boosting awareness to help secure your first customers, and progressing to more advanced sales and technical benefits as you sell more. All partners who maintain active offers in the commercial marketplace can access these benefits.
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To learn more about the benefits available through this commercial marketplace program, see the resources section at the end of this learn module.
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To learn more about the benefits available through this commercial marketplace program, see the resources section at the end of this module.
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## Summary
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The information you've gathered about commercial marketplace programs now provides a complete set of insights required for you to make a final recommendation to the executive team. Now you're ready to consolidate and present your accumulated knowledge in the upcoming presentation.
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The information you gathered here about commercial marketplace programs now provides a complete set of insights required for you to make a final recommendation to the executive team. Now you're ready to consolidate and present your accumulated knowledge in the upcoming presentation.
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