AB#1058648: Challenge Project – Create a Business Model for your startup using Microsoft Copilot

gitName · gitName · commit 7453a845ed0b · 2025-07-03T14:44:10.000-05:00
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/1-introduction.yml b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/1-introduction.yml
@@ -6,7 +6,7 @@ metadata:
   description: Use Microsoft Copilot, Your Everyday AI companion, to Create a Business Model for your Startup or business
   author: juliamuiruri4
   ms.author: juliamuiruri
-  ms.date: 12/4/2023
+  ms.date: 07/03/2025
   ms.topic: unit
   ms.collection:
     - ce-advocates-ai-copilot
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/2-prepare.yml b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/2-prepare.yml
@@ -6,7 +6,7 @@ metadata:
   description: Prepare for challenge and setup requirements
   author: juliamuiruri4
   ms.author: juliamuiruri
-  ms.date: 12/4/2023
+  ms.date: 07/03/2025
   ms.topic: unit
   ms.collection:
     - ce-advocates-ai-copilot
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/3-exercise-introduce-your-idea-generate-logo.yml b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/3-exercise-introduce-your-idea-generate-logo.yml
@@ -6,7 +6,7 @@ metadata:
   description: Exercise - Introduce your idea and generate a logo using Microsoft Copilot
   author: juliamuiruri4
   ms.author: juliamuiruri
-  ms.date: 12/4/2023
+  ms.date: 07/03/2025
   ms.topic: unit
   ms.collection:
     - ce-advocates-ai-copilot
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/4-exercise-define-customers-value-proposition-customer-relations.yml b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/4-exercise-define-customers-value-proposition-customer-relations.yml
@@ -6,7 +6,7 @@ metadata:
   description: Exercise - Co-Define your customers, Value Propositions and Customer Relations with Microsoft Copilot
   author: juliamuiruri4
   ms.author: juliamuiruri
-  ms.date: 12/4/2023
+  ms.date: 07/03/2025
   ms.topic: unit
   ms.collection:
     - ce-advocates-ai-copilot
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/5-exercise-define-key-channels-resources-activities.yml b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/5-exercise-define-key-channels-resources-activities.yml
@@ -6,7 +6,7 @@ metadata:
   description: Exercise - Co-Define Key Channels, Activities, Resources and Partners with Microsoft Copilot
   author: juliamuiruri4
   ms.author: juliamuiruri
-  ms.date: 12/4/2023
+  ms.date: 07/03/2025
   ms.topic: unit
   ms.collection:
     - ce-advocates-ai-copilot
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/6-exercise-define-cost-structure-revenue-streams.yml b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/6-exercise-define-cost-structure-revenue-streams.yml
@@ -6,7 +6,7 @@ metadata:
   description: Exercise - Co-Define your cost structure and Revenue Streams with Microsoft Copilot
   author: juliamuiruri4
   ms.author: juliamuiruri
-  ms.date: 12/4/2023
+  ms.date: 07/03/2025
   ms.topic: unit
   ms.collection:
     - ce-advocates-ai-copilot
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/7-exercise-branding.yml b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/7-exercise-branding.yml
@@ -6,7 +6,7 @@ metadata:
   description: Exercise - Branding with Microsoft Copilot
   author: juliamuiruri4
   ms.author: juliamuiruri
-  ms.date: 12/4/2023
+  ms.date: 07/03/2025
   ms.topic: unit
   ms.collection:
     - ce-advocates-ai-copilot
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/8-knowledge-check.yml b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/8-knowledge-check.yml
@@ -6,7 +6,7 @@ metadata:
   description: Knowledge check with Microsoft Copilot.
   author: juliamuiruri4
   ms.author: juliamuiruri
-  ms.date: 12/4/2023
+  ms.date: 07/03/2025
   ms.topic: unit
   ms.collection:
     - ce-advocates-ai-copilot
@@ -18,23 +18,23 @@ quiz:
   questions:
   - content: "Which is not a conversation style supported by Microsoft Copilot?"
     choices:
-    - content: "More Creative"
+    - content: "Think Deeper"
       isCorrect: false
-      explanation: "Microsoft Copilot can be set to More Creative that encourages it to use more expressive language, use humor or emotion, and generate different types of content"
+      explanation: "You can set Microsoft Copilot to Think Deeper, which encourages it to use more expressive language, use humor or emotion, and generate different types of content."
     - content: "More Professional"
       isCorrect: true
-      explanation: "Microsoft Copilot doesn't have a More Professional conversation style. Instead, it can be set to More Precise to focus on clarity and accuracy "
-    - content: "More Balanced"
+      explanation: "Microsoft Copilot doesn't have a More Professional conversation style. Instead, you can set it to More Precise to focus on clarity and accuracy."
+    - content: "Quick response"
       isCorrect: false
-      explanation: "Microsoft Copilot can be set to More Balanced that balances creativity and precision"
+      explanation: "You can set Microsoft Copilot to Quick response, which generates the quickest answers to your prompts."
   - content: "How does Microsoft Copilot use natural language understanding to assist users?"
     choices:
     - content: "It allows users to ask questions in plain English and get direct answers from Copilot."
       isCorrect: false
-      explanation: "Microsoft Copilot doesn't directly answer the user’s questions, but rather provides relevant information that can help the user find the answer."
-    - content: "It analyzes the context and intent of the user’s query and provides suggestions and insights from Bing."
+      explanation: "Microsoft Copilot doesn't directly answer the user's questions, but rather provides relevant information that can help the user find the answer."
+    - content: "It analyzes the context and intent of the user's query and provides suggestions and insights from Bing."
       isCorrect: true
-      explanation: "Microsoft Copilot uses natural language understanding to understand what the user is looking for and what kind of information they need"
-    - content: "It translates the user’s query into different languages and shows results from Bing in those languages."
+      explanation: "Microsoft Copilot uses natural language understanding to understand what the user is looking for and what kind of information they need."
+    - content: "It translates the user's query into different languages and shows results from Bing in those languages."
       isCorrect: false
-      explanation: "Microsoft Copilot doesn't translate the user’s query, but rather shows results from Bing in the same language as the user’s query"
+      explanation: "Microsoft Copilot doesn't translate the user's query, but rather shows results from Bing in the same language as the user's query."
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/9-summary.yml b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/9-summary.yml
@@ -6,7 +6,7 @@ metadata:
   description: Summary of the challenge project.
   author: juliamuiruri4
   ms.author: juliamuiruri
-  ms.date: 12/4/2023
+  ms.date: 07/03/2025
   ms.topic: unit
   ms.collection:
     - ce-advocates-ai-copilot
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/1-introduction.md b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/1-introduction.md
@@ -1,25 +1,24 @@
+In the early stages of a startup, the startup's roles and responsibilities often overlap, requiring individuals to put on multiple hats.
 
-In the early stages of a startup, roles and responsibilities of the startup team often overlap, requiring individuals to put on multiple hats.
+The exercises in this module mark the beginning of an exciting journey as you step into a new role of a Chief Strategy Officer (CSO) and take on the task of creating a Business Strategy/Model using the Business Model Canvas Template guide.
 
-The exercises in this module mark the beginning of an exciting journey as you step into a new role of a **Chief Strategy Officer (CSO)** You take on the task of creating a Business Strategy/ Model using the Business Model Canvas Template guide.
+But you won't do it alone. Co-create this vision with AI, and together you'll ideate, research, and brand to kick start your startup and set it up for success.
 
-But you won't do it alone. **Co-create this vision with AI**, and together you'll ideate, research, and brand to kick start your startup and set it up for success.
+Put on your learning gear and join this challenge where you're creating a Business Model for your very own Startup. We invite you to bring your curiosity and creativity to use Generative AI capabilities to build a Business Model for your Startup.
 
-Put on your learning gear and join this challenge where you are **creating a Business Model for your very own Startup**. We invite you to bring your curiosity and creativity to use Generative AI capabilities to build a Business Model for your Startup.
+Your goal is to create a PowerPoint deck/deck that communicates your business strategy with AI-generated content. We provide a deck template to you, and with each step of the challenge, you fill a respective slide on the deck to accelerate your output.
 
-**Your goal** is to create a PowerPoint Deck/ Video that communicates your business strategy with AI generated content. A Deck template is provided to you, and with each step of the challenge, you fill a respective slide on the Deck to accelerate your output.
-
-![Screenshot showing an introduction slide to a startup called wildsense.](../media/wildsense-intro.png)
+![Screenshot showing an introduction slide to a startup called Wildsense.](../media/wildsense-intro.png)
 
 > [!NOTE]
-> In this challenge project, you will use Microsoft Copilot to create a Business Model for your existing startup or a fictitious startup.
+> In this challenge project, you'll use Microsoft Copilot to create a Business Model for your existing startup or a fictitious startup.
 
 ## Alternative Tools
 
-You need Microsoft Copilot to do this exercise. It involves text and image generation. If you don’t have Microsoft Copilot, you can use other tools, but you might need to change some steps. Here are some places where you can find these tools:
+You need Microsoft Copilot to do this module, which involves text and image generation. If you don’t have Microsoft Copilot, you can use other tools, but you might need to change some steps. Here are some places where you can find these tools:
 
 - Microsoft Designer at <https://designer.microsoft.com/>
 - ChatGPT at <http://openai.com>
-- Dalle-2 at OpenAI - <http://openai.com>
+- Dalle-3 at OpenAI - <https://openai.com/index/dall-e-3/>
 
-You can use other platforms if you would like, just note that the directions are intended for Microsoft Copilot so you might have to adapt a few things specifically when it comes to image creation.
+You can use other platforms if you like, just note that the directions are intended for Microsoft Copilot, so you might have to adapt a few things specifically when it comes to image creation.
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/2-prepare.md b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/2-prepare.md
@@ -2,11 +2,11 @@
 Let's get started with Microsoft Copilot.
 
 > [!NOTE]
-> These instructions are customized for those using Microsoft Copilot with their personal account
+> These instructions are customized for those using Microsoft Copilot with their personal account.
 
 Check that you're using your personal profile in Microsoft Edge or that you're logged in with your personal account. You can create a Personal Microsoft Edge Profile by [following these steps](https://support.microsoft.com/en-us/topic/sign-in-and-create-multiple-profiles-in-microsoft-edge-df94e622-2061-49ae-ad1d-6f0e43ce6435#:~:text=1%20Create%20multiple%20profiles.%202%20Select%20Profile%2C%20then,The%20additional%20profiles%20are%20now%20available%20for%20selection) and associating your personal account to it.
 
-## Use 'Split Screen' to work side by side
+## Use Split Screen to work side by side
 
 We'll set up the two browser windows to work side by side throughout this challenge. Put the Challenge project on one side and Microsoft Copilot on the other one.
 
@@ -19,32 +19,32 @@ Open Microsoft Copilot in your personal profile <https://copilot.microsoft.com/>
 ![Screenshot showing Microsoft copilot landing page](../media/microsoft-copilot-landing.png)
 
 > [!NOTE]
-> In case you accidentally refresh the page after you start the conversation on Microsoft Copilot, your chat session will be saved and accessible from the _Recents_ tab on the right side of your browser window. Microsoft Copilot becomes more effective when it retains and refers to the history of the conversation to provide context for better responses.
+> In case you accidentally refresh the page after you start the conversation on Microsoft Copilot, your chat session will be saved and accessible from the _Recents_ tab on the right side of your browser window. Microsoft Copilot becomes more effective when it retains and refers to the conversation history to provide context for better responses.
 
 ![Screenshot showing conversation history](../media/copilot-recents.png)
 
 ## Set the Conversation Style
 
-Set the conversation style to **More Creative**
+Set the conversation style to **Think Deeper**.
 
 > [!IMPORTANT]
-> Setting the conversation style helps you define what type of output you will be getting. Creative mode encourages Microsoft Copilot to use more expressive language, use humour or emotion, and generate different types of content. Precise mode, on the other end, focuses on clarity and accuracy, while balanced looks to provide a balance between the two extremes.
+> Setting the conversation style helps you define what type of output you will be getting. Think Deeper mode encourages Microsoft Copilot to use more expressive language, use humour or emotion, and generate different types of content. Deep Research mode, on the other end, focuses on clarity and accuracy, while Quick response looks to find the quickest answer to a question.
 
 ![Screenshot showing conversation style set to creative.](../media/conversation-style.png)
 
-## Utilize the Role Setting Technique
+## Use the Role Setting Technique
 
 In the previous unit, you got the instructions that for this challenge, you wear the shoes of a Chief Strategy Officer (CSO). Hopefully, as you're getting to this point, you're seeing yourself in the actual position of a Strategy Officer.
 You do the same to Microsoft Copilot by giving it the role you want it to play. By utilizing the role setting technique, you give more context to the conversation, and it identifies the role's identity and general characteristics.
 
 ### Steps
 
-1. Copy the sample prompt provided below and make any edits you want
-2. Paste it into Microsoft Copilot
+1. Copy the sample prompt provided and make any edits you want.
+2. Paste it into Microsoft Copilot.
 
 **Sample Prompt**
 
-```
+```text
 Imagine you are the Chief Strategy Officer of your startup.
 Your goal is to craft a flexible, scalable and customer-centric business model using the BMC that sets up your startup for success.
 You start with an idea that solves a problem and creates an impact for your target market.
@@ -59,11 +59,6 @@ I will give you my idea and you will help me create a business model for it, oka
 
 **Sample Response**
 
-Below is a sample response from Microsoft Copilot.
-![Screenshot showing using role setting technique response.](../media/role-setting.png)
-
-## Note on Conversation Limits
+Here's a sample response from Microsoft Copilot.
 
-If you are on Microsoft Copilot with your personal profile in Microsoft Edge, you should have **30 conversation turns**. A conversation turn is a response from Microsoft Copilot, so basically this means that you get up to 30 responses in one conversation session. This tutorial takes around 24 conversation turns, leaving you with a few to explore as we go along. You can confirm how many turns you have remaining by looking at your last conversation response, as shown below. If you see a lower number (like 10), make sure you log into the Microsoft Edge Browser with your personal profile.
-
-![Screenshot showing conversation turn limits.](../media/conversation-limits.png)
+![Screenshot showing using role setting technique response.](../media/role-setting.png)
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/3-exercise-introduce-your-idea-generate-logo.md b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/3-exercise-introduce-your-idea-generate-logo.md
@@ -1,18 +1,17 @@
-
 We need to introduce our idea to Microsoft Copilot. We'll provide some general bullet points. We'll ask Microsoft Copilot to craft a better idea statement for us.
 
 ## Steps
 
-1. Copy the sample prompt provided below and **edit the bullet points to reflect your startup idea**
+1. Copy the following sample prompt  and edit the bullet points to reflect your startup idea.
 1. Paste it into Microsoft Copilot.
 
 **Sample Prompt**
 
-```
+```text
 These bullet points roughly describe my idea.
-• new business/ startup scenario
-• solves rampant cases of human wildlife conflicts
-• uses IoT and AI to monitor animal
+• new business/startup scenario
+• solves rampant cases of human/wildlife conflicts
+• uses IoT and AI to monitor animals in the wild
 
 Can you help me create a paragraph with a business pitch tone from my idea?
 Do not give this startup a name. Focus on what makes this startup unique and competitive.
@@ -21,34 +20,32 @@ We will brand and name this startup later.
 
 **Sample Response**
 
-Below is a sample response from Microsoft Copilot.
+Here's a sample response from Microsoft Copilot:
 
 ![Screenshot showing example response on business pitch.](../media/business-pitch.png)
 
 We now want to design a logo for the company that reflects the startup's core business.
 
 > [!NOTE]
-> This tutorial uses Microsoft Copilot, logged as on your personal account so that we can use the image generation features of Microsoft Copilot for consumers. If you have chosen to use other AI tools, note that you will need to write your own image generation prompts.
+> This tutorial uses Microsoft Copilot, logged on in your personal account so that we can use Copilot's image-generation features for consumers. If you have chosen to use other AI tools, note that you'll need to write your own image-generation prompts.
 
 As Microsoft Copilot remembers the context of the conversation, we can take the lazy way to have it create a logo from the description it already wrote. Ask Microsoft Copilot to create a logo for you.
 
-*Note that if you're using another tool, you need to create a prompt to generate the image.*
-
 ### Steps
 
-- Copy the sample prompt (if you're using Microsoft Copilot)
-- Paste into Microsoft Copilot
-- Pick a logo you like
-- Download that logo
+1. Copy the sample prompt (if you're using Microsoft Copilot).
+1. Paste into Microsoft Copilot.
+1. Pick a logo you like.
+1. Download that logo.
 
-*If it can't generate a logo for you, you can go to Copilot designer or another online tool that can generate images from text.*
+If Copilot can't generate a logo for you, you can go to Copilot designer or another online tool that can generate images from text.
 
 > [!NOTE]
 > Be creative with this prompt to get the best and most creative logo for your startup.
 
 **Sample Prompt**
 
-```
+```text
 Can you create a company logo that creatively describes my idea, unique, 3D rendering?
 ```
 
@@ -58,7 +55,7 @@ Sample logo created
 
 <img src="../media/startup-logo.jpg" alt="Sample Logo" width="200px">
 
-*If it can't generate a logo for you, you can go to [Copilot designer](https://copilot.microsoft.com/images/create) or another online tool that can generate images from text.*
+If Copilot can't generate a logo for you, you can go to [Copilot designer](https://copilot.microsoft.com/images/create) or another online tool that can generate images from text.
 
 ## Learnings and Extensions
 
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/4-exercise-define-customers-value-proposition-customer-relations.md b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/4-exercise-define-customers-value-proposition-customer-relations.md
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/5-exercise-define-key-channels-resources-activities.md b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/5-exercise-define-key-channels-resources-activities.md
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/6-exercise-define-cost-structure-revenue-streams.md b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/6-exercise-define-cost-structure-revenue-streams.md
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/7-exercise-branding.md b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/7-exercise-branding.md
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/index.yml b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/index.yml
diff --git a/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/media/conversation-style.png b/learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/media/conversation-style.png
