Merge pull request #49622 from ShawnKupfer/WB1724

AB#1037342: Foundations of user experience and design thinking

Author: v-dirichards

learn-pr/startup/ux-design/1-introduction-ux-and-design-thinking.yml

@@ -6,7 +6,7 @@ metadata:
   prefetch-feature-rollout: true
   title: Introduction
   description: 'This content is part of the "Foundations of user experience and design thinking" module.'
-  ms.date: 12/22/2023
+  ms.date: 03/21/2025
   author: vhawk85
   ms.author: vahughes
   ms.topic: unit

learn-pr/startup/ux-design/2-what-is-ux.yml

@@ -6,7 +6,7 @@ metadata:
   prefetch-feature-rollout: true
   title: 'What is UX?'
   description: 'This content is part of the "Foundations of user experience and design thinking" module.'
-  ms.date: 12/22/2023
+  ms.date: 03/21/2025
   author: vhawk85
   ms.author: vahughes
   ms.topic: unit

learn-pr/startup/ux-design/3-what-is-design-thinking.yml

@@ -6,7 +6,7 @@ metadata:
   prefetch-feature-rollout: true
   title: 'What is design thinking?'
   description: 'This content is part of the “Foundations of user experience and design thinking” module.'
-  ms.date: 12/22/2023
+  ms.date: 03/21/2025
   author: vhawk85
   ms.author: vahughes
   ms.topic: unit

learn-pr/startup/ux-design/4-knowledge-check.yml

@@ -6,7 +6,7 @@ metadata:
   prefetch-feature-rollout: true
   title: Knowledge check
   description: 'This content is part of the “Foundations of user experience and design thinking” module.'
-  ms.date: 12/22/2023
+  ms.date: 03/21/2025
   author: vhawk85
   ms.author: vahughes
   ms.topic: unit
@@ -19,40 +19,40 @@ quiz:
     choices:
     - content: "How a user feels about their personal experience."
       isCorrect: false
-      explanation: "Although the operative word in this sentence is experience, User Experience isn't to be confused with a user's personal experience."
+      explanation: "Although the operative word in this sentence is experience, don't confuse User Experience with a user's personal experience."
     - content: "How a user interacts with and experiences a product or service."
       isCorrect: true
-      explanation: "At its core, UX is how a product feels to your user while they interact with your product. The full experience from a user's first contact until its last."
+      explanation: "At its core, UX is how a product feels to your user while they interact with your product; the full experience from a user's first contact until its last."
     - content: "A product's level of usability based on the user's opinion."
       isCorrect: false
-      explanation: "When discussing a product's level of usability, there will be a certain level of objectivity tied to the opinion(s) of other users, which is why it's important to have as much research conducted and tested as possible to yield the best vantage points."
+      explanation: "When discussing a product's level of usability, there's a certain level of objectivity tied to the opinion(s) of other users, which is why it's important to have as much research conducted and tested as possible to yield the best vantage points."
 
   - content: "In the Ideate phase of the design thinking process, which of the following best describes the goal of this phase?"
     choices:
     - content: "Defining your users."
       isCorrect: false
-      explanation: "To be able to deliver the best product or experiences, you first need to understand who your users are and what they need. What are their tendencies? What is their current experience in the space that you're looking to provide a new product or solution?"
+      explanation: "To be able to deliver the best product or experiences, you first need to understand who your users are and what they need. What are their tendencies? What is their current experience in the space where you're looking to provide a new product or solution?"
     - content: "Understanding the problem."
       isCorrect: false
-      explanation: "At this point, you want to start to formulate a clear problem statement that will guide you throughout the design process. What are the users' biggest pain points and their most common problems?"
+      explanation: "At this point, you want to start to formulate a clear problem statement to guide you throughout the design process. What are the users' biggest pain points and their most common problems?"
     - content: "Generating and testing ideas."
       isCorrect: true
-      explanation: "After you've identified your target users and what they want, this phase can be broken down into two steps, generating and deciding the ideas. Remember, bad ideas are welcome."
+      explanation: "After you've identified your target users and what they want, you can break this phase down into two steps: generating and deciding the ideas. Remember, bad ideas are welcome."
     - content: "Creating solutions."
       isCorrect: false
-      explanation: "It's imperative that once you've successfully defined your users, have a deep understanding of the problem, and generated a preliminary set of ideas, then you can start to build a solution in iteration."
+      explanation: "It's imperative that once you've successfully defined your users, have a deep understanding of the problem, and generated a preliminary set of ideas, you can start to build a solution in iteration."
 
-  - content: "Suppose you're the VP of Product at a startup, KrashAIO, an automation software for checking out online items. You have been tasked with piloting and leading a new product launch in the next 12 weeks. Because you know you and your team will have your work cut out for you, and you already have more than 10 years of experience in the consumer retail industry, you decide that you have a good idea of what you feel like the user should want from a feature standpoint, and you figure it would be best to just start brainstorming ideas without consulting any users. Which one of the following phases of the design thinking process did you omit?"
+  - content: "Suppose you're the VP of Product at a startup, KrashAIO, an automation software for checking out online items. You've been tasked with piloting and leading a new product launch in the next 12 weeks. Because you know you and your team will have your work cut out for you, and you already have more than 10 years of experience in the consumer retail industry, you decide that you have a good idea of what you feel like the user should want from a feature standpoint, and you figure it would be best to just start brainstorming ideas without consulting any users. Which one of the following phases of the design thinking process did you omit?"
     choices:
     - content: "Define"
       isCorrect: false
-      explanation: "Now that you've gathered all your findings and insights from gaining a deeper understanding of the user(s). At this point, you want to start to define a clear problem statement that will guide you throughout the design process."
+      explanation: "Now that you've gathered all your findings and insights from gaining a deeper understanding of the user(s), you want to start to define a clear problem statement to guide you throughout the design process."
     - content: "Empathize"
       isCorrect: true
-      explanation: "To avoid operating under assumptions, it's best to spend as much time observing, engaging, and talking to potential users to gain better insight as to what an optimal solution looks like for them."
+      explanation: "To avoid operating under assumptions, it's best to spend as much time as possible observing, engaging, and talking to potential users to gain better insight as to what an optimal solution looks like for them."
     - content: "Ideate"
       isCorrect: false
-      explanation: "For this phase, you'll first need to have already identified your users, their habits and most importantly their biggest problem(s) or pain points. From there, you'll be able to take those insights and start to develop better, more data-informed ideas regarding what you could deliver as a solution."
+      explanation: "For this phase, you'll first need to have already identified your users, their habits, and most importantly their biggest problem(s) or pain points. From there, you'll be able to take those insights and start to develop better, more data-informed ideas regarding what you could deliver as a solution."
     - content: "Prototype"
       isCorrect: false
       explanation: "Note that this phase is best executed once you've gained insights about your users. The goal of this stage is to take the ideas from the ideation phase and start turning them into something tangible that you can put in front of actual users."

learn-pr/startup/ux-design/5-summary.yml

@@ -6,7 +6,7 @@ metadata:
   prefetch-feature-rollout: true
   title: Summary
   description: 'This content is part of the “Foundations of user experience and design thinking” module.'
-  ms.date: 12/22/2023
+  ms.date: 03/21/2025
   author: vhawk85
   ms.author: vahughes
   ms.topic: unit

learn-pr/startup/ux-design/includes/1-introduction-ux-and-design-thinking.md

@@ -4,10 +4,10 @@ Imagine that you decide to build an automated checkout software for sneaker love
 
 The high demand for new releases fueled by social media and the increased popularity of online sales has made it challenging for sneaker collectors to manually navigate the industry.
 
-Due to the increased volume of shoppers looking to purchase limited inventory simultaneously, users generally have a difficult time successfully purchasing their desired items. KrashAIO is a SaaS platform built to allow users to emulate the manual online checkout process in a few simple clicks via a user-friendly dashboard, rather than risking missing a purchase on a regular retailer’s website due to high traffic.
+Due to the increased volume of shoppers looking to purchase limited inventory simultaneously, users generally have a difficult time successfully purchasing their desired items. KrashAIO is a SaaS platform built to allow users to emulate the manual online checkout process in a few simple clicks via a user-friendly dashboard, rather than risking missing a purchase on a regular retailer's website due to high traffic.
 
 When creating a product with UX and design thinking in mind, this allows users in this scenario to secure their purchases with ease without the headache of trying to beat the digital crowd as millions of others look to obtain their desired items. As your users’ needs evolve, you'll want to update the process to ensure your users are receiving the best possible experience.
 
-## What will we be doing?
+## What will we learn?
 
 By the end of this module, you'll have a basic understanding of what user experience is and how it relates to the design thinking framework.

learn-pr/startup/ux-design/includes/2-what-is-ux.md

@@ -1,31 +1,31 @@
-At its core, UX (User Experience) is how a product feels to your user while they interact with your product. This refers to the full experience, from the user’s first exposure of the product until their last. Whether it’s a positive or negative experience for your user, UX is about understanding your users' various needs and how to meet them. A well-thought and strategized UX creates a friendly environment for users to fulfill their needs simply and without any hassle. UX design demonstrates a complete understanding of the user.
+At its core, UX (User Experience) is how a product feels to your user while they interact with your product. This refers to the full experience, from the user's first exposure to the product until their last. Whether it's a positive or negative experience for your user, UX is about understanding your users' various needs and how to meet them. A well-thought and strategized UX creates a friendly environment for users to fulfill their needs simply and without any hassle. UX design demonstrates a complete understanding of the user.
 
-Here’s a look at some of the factors that influence User Experience:
+Here's a look at some of the factors that influence User Experience:
 
 [ ![A chart that displays the 7 factors that influence user experience: Valuable, useful, usable, findable, credible, desirable, and accessible.](../media/user-experience-chart.png)](../media/user-experience-chart-high-resolution.png#lightbox)
 
-You want to use a balance of the aforementioned factors to generate a quality User Experience. Let’s dig in:
+You want to use a balance of the aforementioned factors to generate a quality User Experience. Let's dig in:
 
-**Valuable**: Above all, the product must provide value. When keeping value in mind, you’re confirming there’s a need and market for what you are building and that there’ll likely be success for the product in said market.
+**Valuable**: Above all, the product must provide value. When keeping value in mind, you're confirming there's a need and market for what you are building and that there'll likely be success for the product in said market.
 
-**Useful**: From the user perspective, the question in mind is "What's the purpose of this product?" While it’s subjective whether your product is useful to the user, you still want to deliver a product that ranks high in importance in comparison to your competitors.
+**Useful**: From the user perspective, the question in mind is "What's the purpose of this product?" Although it's subjective whether your product is useful to the user, you still want to deliver a product that ranks high in importance in comparison to your competitors.
 
-**Usable**: Usability supports how efficient and effective a product is to the user. From a founder’s perspective, you want to create a solution with your users accomplishing their end goal in mind.
+**Usable**: Usability supports how efficient and effective a product is to the user. From a founder's perspective, you want to create a solution with your users accomplishing their end goal in mind.
 
-**Findable**: In the age of digital media and information being abundantly available, it's beyond imperative that your product must be easy to find. The content must be readily available to find as well. In other words, if users can’t find the product, it’s going to be significantly more difficult to purchase and use the product.
+**Findable**: In the age of digital media and information being abundantly available, it's beyond imperative that your product must be easy to find. The content must be readily available to find as well. In other words, if users can't find the product, it's going to be significantly more difficult to purchase and use the product.
 
-**Credible**: Be it word of mouth, affiliation, or reviews, users want to be able to confirm that your product won’t just work for them, but work effectively. You gain your users' trust when you can deliver a meaningful product built on honesty and the best intentions for the user.
+**Credible**: Be it word of mouth, affiliation, or reviews, users want to be able to confirm that your product won't just work for them, but work effectively. You gain your users' trust when you can deliver a meaningful product built on honesty and the best intentions for the user.
 
-**Desirable**: With there being a plethora of solutions and products on the market, it’s imperative that you set yourself apart from the rest. When it comes to design and UX, it’s important to put time and effort into the more ancillary parts of your product, such as the branding, the assets, and the overall aesthetic. To put it quite simply: the more desirable the product is, the more inclined a user will be to champion your product.
+**Desirable**: With a plethora of solutions and products on the market, it's imperative that you set yourself apart from the rest. When it comes to design and UX, it's important to put time and effort into the more ancillary parts of your product, such as the branding, the assets, and the overall aesthetic. To put it quite simply: the more desirable the product is, the more inclined a user will be to champion your product.
 
-**Accessible**: In a perfect design world, every product would have an experience capable of being inclusive to people from all walks of life. You don’t want to neglect accessibility in the user experience. Accessibility in UX terms means that the user experience is extended to users with a range of abilities, including—but not limited to—those with disabilities.
+**Accessible**: In a perfect design world, every product would have an experience capable of being inclusive to people from all walks of life. You don't want to neglect accessibility in the user experience. Accessibility in UX terms means that the user experience is extended to users with a range of abilities, including—but not limited to—those with disabilities.
 
 ## UX considerations for KrashAIO
 
-A beta version of the product was released originally to test how users could automate the e-commerce checkout experience in a matter of a few clicks. One of the most important pieces of feedback we received from our beta users was that, unless you had the application open in front of you, there was no way for you to be alerted whether your checkout was successful or not.
+A beta version of the product was originally released to test how users could automate the e-commerce checkout experience in just a few clicks. One of the most important pieces of feedback we received from our beta users was that, unless you had the application open in front of you, there was no way for you to be alerted whether your checkout was successful or not.
 
 When the final version of the product was released, we decided to implement a **Notifications** section in the **Settings** tab that allows you to select or toggle whether you'd like to receive desktop and sound alerts.
 
 [ ![Screenshot of Graphical user interface of a sample web-based application.](../media/2-ux-considerations-krashaio.png)](../media/2-ux-considerations-krashaio-high-resolution.png#lightbox)
 
-To create the best user experience and give your users a comfortable feel with your product, these seven factors of influence must be included into their initial product journey. Remember, UX is about fulfilling the users’ needs with little to no room for hassle or difficulties. As a founder, you always want to maintain and keep the UX as fluid as possible.
+To create the best user experience and give your users a comfortable feel with your product, you need to include these seven factors of influence into their initial product journey. Remember, UX is about fulfilling the users' needs with little to no room for hassle or difficulties. As a founder, you always want to maintain and keep the UX as fluid as possible.