Update because acrolinx believes contractions are splendid

Author: Orin-Thomas

learn-pr/student-evangelism/academic-program-certifications-design-program-launch/5-knowledge-check.yml

@@ -17,35 +17,35 @@ quiz:
     choices:
     - content: Advertising in cinemas
       isCorrect: false
-      explanation: Advertising in cinemas is not a shared marketing approach an education institution and industry partner would use together to market a program.
+      explanation: Advertising in cinemas isn't a shared marketing approach an education institution and industry partner would use together to market a program.
     - content: School outreach activities
       isCorrect: false
       explanation: Outreach activities are a different marketing strategy, carried out independently by the education institution.
-    - content: Co-branding
+    - content: Cobranding
       isCorrect: true
-      explanation: Correct! Co-branding in this context refers to a marketing approach that embodies the shared values and goals of both the education institution and the industry partner whose certifications are being used in the degree program.
+      explanation: Correct! Cobranding in this context refers to a marketing approach that embodies the shared values and goals of both the education institution and the industry partner whose certifications are being used in the degree program.
   - content:  Which of the following is a unique selling point of a program that implements certification?
     choices:
     - content: Improves graduate employability
       isCorrect: true
       explanation: Correct! Research shows graduates with certifications are more attractive to employers for taking up roles. Students also learn industry-transferable skills when undertaking certification. These skill-building opportunities might not be available without implementing certification.
     - content: Students gain a higher degree classification grade
       isCorrect: false
-      explanation: Information on degree classification statistics for a particular educational institution is not available to prospective students.
+      explanation: Information on degree classification statistics for a particular educational institution isn't available to prospective students.
     - content: Students are likely to pursue graduate program studies.
       isCorrect: false
-      explanation: There is no research available to indicate that students will pursue graduate studies after completing a program with certifications implemented.
+      explanation: There's no research available to indicate that students will pursue graduate studies after completing a program with certifications implemented.
   - content: Student success stories are a great way to amplify and add value to program marketing messages. Which of the following can be used to share and validate student certification success effectively?
     choices:
     - content: Facebook story
       isCorrect: false
-      explanation: Facebook posts can be used to share student stories, but they do not validate and authenticate certification exams.
+      explanation: Facebook posts can be used to share student stories, but they don't validate and authenticate certification exams.
     - content: Print prospectus article
       isCorrect: false
-      explanation: A printed prospectus can be used to share student stories, but they cannot digitally authenticate certification exam success by students easily.
+      explanation: A printed prospectus can be used to share student stories, but they can't digitally authenticate certification exam success by students easily.
     - content: Blog post
       isCorrect: false
-      explanation: Blog posts can be used to share student stories, but they cannot validate certification exam success.
+      explanation: Blog posts can be used to share student stories, but they can't validate certification exam success.
     - content: Credly digital badges
       isCorrect: true
       explanation: Correct! Digital badges by Credly allow students to officially share their certification exam success. The digital badges can be easily shared on professional platforms, such as LinkedIn, by embedding a link that authenticates the student as passing the exam.