Acrolinx

Author: v-dirichards

learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/2-prepare.md

@@ -27,7 +27,7 @@ Open Microsoft Copilot in your personal profile <https://copilot.microsoft.com/>
 Set the conversation style to **Think Deeper**.
 
 > [!IMPORTANT]
-> Setting the conversation style helps you define what type of output you will be getting. Think Deeper mode encourages Microsoft Copilot to use more expressive language, use humour or emotion, and generate different types of content. Deep Research mode, on the other end, focuses on clarity and accuracy, while Quick response looks to find the quickest answer to a question.
+> Setting the conversation style helps you define what type of output you will be getting. Think Deeper mode encourages Microsoft Copilot to use more expressive language, use humor or emotion, and generate different types of content. Deep Research mode, on the other end, focuses on clarity and accuracy, while Quick response looks to find the quickest answer to a question.
 
 ![Screenshot showing conversation style set to creative.](../media/conversation-style.png)
 

learn-pr/student-evangelism/challenge-project-use-generative-ai-to-create-business-model-startup/includes/4-exercise-define-customers-value-proposition-customer-relations.md

@@ -3,7 +3,7 @@ Before going straight to building a product, a key step for a startup is to iden
 - **A mass market**: Your product considered to serve a wide view of potential users with no specific attributes.
 - **A niche market**: Your product is customized for uses with a specialized need and characteristics.
 - **Segmented market**: Looking at an existing customer segment, your product is highly customized for a distinguished portion of the customer group.
-- **Diverse market**: Your product serve multiple customers with different needs and characteristics.
+- **Diverse market**: Your product serves multiple customers with different needs and characteristics.
 
 > [!NOTE]
 > Steps to add prompts:
@@ -56,7 +56,7 @@ Please use short bullet point phrases of each value proposition.
 
 **Sample Response**
 
-Here'ss a sample response from Microsoft Copilot.
+Here's a sample response from Microsoft Copilot.
 
 ![Screenshot showing sample response on value proposition edited.](../media/value-proposition-edited.png)