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learn-pr/azure/innovate-applications-with-azure-cloud-technologies/includes/5-azure-technologies-measure-process.md

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### Impact analysis
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[Impact analysis](/azure/azure-monitor/app/usage?tabs=aspnetcore&branch=main#impact-analysis---discover-how-different-properties-influence-conversion-rates) is a feature in Azure Application Insights that correlates technical aspects of the application to tangible business metrics.
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[Impact analysis](/azure/azure-monitor/app/usage?tabs=aspnetcore&branch=main#impact-analysis---discover-how-different-properties-influence-conversion-ratess) is a feature in Azure Application Insights that correlates technical aspects of the application to tangible business metrics.
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For example, how fast should the product page load so that most users continue with their shopping process? With impact analysis, you can show the relationship between page load time and the rate of users who purchase the product shown. This information can help you to validate or reject an innovation hypothesis, and to convert business requirements into technical specifications.
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learn-pr/azure/innovate-applications-with-azure-cloud-technologies/includes/6-azure-technologies-learn-process.md

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- **Data auditing**: Many regulatory compliance standards demand evidence of data protection mechanisms by documenting who has done certain operations and accessed certain data. As described in [Auditing for Azure SQL Database and Azure Synapse Analytics](/azure/azure-sql/database/auditing-overview?azure-portal=true), data auditing in Azure contemplates three aspects of auditing:
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- *Retain* an audit trail of selected events, where you can define categories of data actions to be audited.
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- *Report* on database activity, optionally with preconfigured reports and dashboards to get started quickly.
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- *Analyze* reports to uncover suspicious events, unusual activity, and trends
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- *Analyze* reports to uncover suspicious events, unusual activity, and trends.
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## Growth mindset
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## Where to look next
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We further discuss many of the concepts in this unit in the Cloud Adoption Framework documentation about [data democratization](/azure/cloud-adoption-framework/innovate/best-practices/data?azure-portal=true).
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We further discuss many of the concepts in this unit in the Cloud Adoption Framework documentation about [data democratization](/azure/cloud-adoption-framework/innovate/best-practices/data?azure-portal=true).

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