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2 | 2 | ms.assetid: 4e8cc0c0-b14c-472c-9e1c-4601d10289d2 |
3 | 3 | description: The Windows SDK, Microsoft Advertising SDK, Microsoft Store Services SDK, and the Microsoft Store provide many features that enable you to make more money from your apps and gain customers from engaging with your users. |
4 | 4 | title: Monetization, engagement, and Store services |
5 | | -ms.date: 11/29/2017 |
| 5 | +ms.date: 8/23/2025 |
6 | 6 | ms.topic: article |
7 | 7 | keywords: windows 10, uwp, monetize, engage, promote, Store services |
8 | 8 | ms.localizationpriority: medium |
@@ -55,47 +55,7 @@ Whether you charge a price for your app or offer it for free, you can use in-app |
55 | 55 | :::column-end::: |
56 | 56 | :::row-end::: |
57 | 57 |
|
58 | | -## Monetize your app with ads |
59 | 58 |
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60 | | -:::row::: |
61 | | - :::column::: |
62 | | -  |
63 | | - :::column-end::: |
64 | | - :::column span="2"::: |
65 | | -**Ads for every context** |
66 | | - |
67 | | -We support a wide variety of ad experiences to suit most needs, including banner ads, interstitial ads (banner and video), linear video ads, playable ads, and native ads. Our platform is compliant with the OpenRTB, VAST 2.x, MRAID 2, and VPAID 3 standards and is compatible with MOAT and IAS. |
68 | | - |
69 | | -[Explore ad options]() |
70 | | -[Install ad SDK](https://marketplace.visualstudio.com/items?itemName=AdMediator.MicrosoftAdvertisingSDK) |
71 | | - :::column-end::: |
72 | | -:::row-end::: |
73 | | - |
74 | | -:::row::: |
75 | | - :::column::: |
76 | | -  |
77 | | - :::column-end::: |
78 | | - :::column span="2"::: |
79 | | -**Ad mediation service** |
80 | | - |
81 | | -Maximize ad revenue in your apps by using the microsoft ad mediation service to serve ads from multiple popular ad networks. You can configure your mediation settings in Partner Center without touching a line of code. If you let us configure mediation for you, our machine learning algorithms will help you maximize ad revenue across the markets your app supports. |
82 | | - |
83 | | -[Use ad service](https://blogs.windows.com/windowsdeveloper/2017/05/08/announcing-microsofts-ad-mediation-service/) |
84 | | - :::column-end::: |
85 | | -:::row-end::: |
86 | | - |
87 | | -:::row::: |
88 | | - :::column::: |
89 | | -  |
90 | | - :::column-end::: |
91 | | - :::column span="2"::: |
92 | | -**Analytics** |
93 | | - |
94 | | -Detailed analytics reports let you see how your ads in apps are performing, giving you the information you need to maximize your ad revenue. We also provide a RESTful API you can you use to get this data programmatically. |
95 | | - |
96 | | -[Review performance](/windows/apps/publish/advertising-performance-report) |
97 | | - :::column-end::: |
98 | | -:::row-end::: |
99 | 59 |
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100 | 60 | ## Other monetization opportunities |
101 | 61 |
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