michelle-portfolio/Marketing.html at main · Migreen06/michelle-portfolio · GitHub

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style="text-align:justify; text-justify: inter-character;"style="text-align:justify; text-justify: inter-character;"style="text-align:justify; text-justify: inter-character;"style="text-align:justify; text-justify: inter-character;"<!DOCTYPE html>
<html lang="en">

<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Michelle Green</title>
    <link rel="stylesheet" href="index.css">
    <!-- Google tag (gtag.js) -->
    <script async src="https://www.googletagmanager.com/gtag/js?id=G-TKER9CBHC7"></script>
    <script>
        window.dataLayer = window.dataLayer || [];
        function gtag() {dataLayer.push(arguments);}
        gtag('js', new Date());

        gtag('config', 'G-TKER9CBHC7');
    </script>
</head>

<body>
    <div class="menu">
        <input type="checkbox" id="menu-toggle">

        <label for="menu-toggle">Menu</label>
        <nav>

            <li><a href="index.html" style="color:white;"> Home</a></li>
            <li><a href="web-dev-sub.html" style="color:white;">Web Development</a></li>
            <li><a href="Video.html" style="color:white;">Videos</a></li>
            <li><a href="gifs.html" style="color:white;">Gifs</a></li>
            <li><a href="marketing-sub.html" style="color:white;"> Marketing</a></li>
        </nav>
    </div>
    <header>
        <h1>Marketing Metrics</h1>
    </header>
    <div class="intro">
        <p style="text-align:justify; hyphens:auto;   text-justify: inter-character;">
            As a marketing professional, I have successfully managed and optimized various marketing campaigns to drive
            brand awareness, customer engagement, and revenue growth. My expertise includes digital marketing strategies,
            social media management, content creation, email marketing, and data analysis. I have a proven track record of
            delivering measurable results through targeted campaigns and innovative marketing techniques.<br><br>
            This page showcases key marketing analytics and performance metrics from the websites, brands, and campaigns I created and managed. It highlights
            essential data points such as page views, unique visitors, traffic sources, engagement times, and impressions, which I use to evaluate audience behavior and guide strategic decision making.
            <br><br>By monitoring patterns in user activity, growth over
            time, and the effectiveness of different acquisition channels, I’m able to optimize content, improve visibility, and drive meaningful, revenue-focused results.<br><br>
            Additionally, I track the revenue generated from my campaigns, the growth of new users acquired, and the success of my Google Ads, social and email strategies. As you will see in the screenshots below, one of the websites I built, in keeping with all of the websites I build, has a Quality Score of "exceptional" labeled as "A Top Quality Store" by Google. You will also see screenshots proving nearly 2 million impressions on Google Search in 1 month, 11.6K transactions from my Google Ad in 1 week, $89.9K from a spend of only $6K  <br><br>To see some examples of my marketing campaigns, banners, and ads that led to all of these successful metrics, please visit my <a href="marketing-assets.html">Marketing Assets</a> page.
        </p>
    </div>
    <div class="metrics">
        <div class="screenshots">
            <img src="images/store-quality.png" alt="store quality metrics">
            <img src="images/account-in-numbers.png" alt="account in numbers">
            <img src="images/weekly performance july 19.webp" alt="july weekly performance metrics">

            <img src="images/may-performance-summary.webp" alt="may performance weekly metrics">

            <img src="images/july-performance.webp" alt="Marketing Metrics">
            <img src="images/nov search performance.webp" alt="sep performance">
            <img src="images/ecommrce and ads campaign cost and interactions.png" alt="interactions">

            <img src="images/Sep5 to oct2 .jpg" alt="july weekly performance metrics">

            <img src="images/biggerjan3 ecommerce dashboard.jpg"  loading="lazy" alt="jan weekly performance metrics">
            <img src="images/oct 3 to oct 30.jpg"  loading="lazy" alt="oct metrics">
            <img src="images/session sources.webp"  loading="lazy" alt="google session sources">
            <img src="images/google session sources.webp"  loading="lazy" alt="google session sources2">
            <img src="images/june 30 to jul6.jpg.png" loading="lazy" alt="ads performance">
            <img src="images/June quick cards.webp" loading="lazy" alt="june quick Metrics">
            <img src="images/july 7 to july 13.webp" loading="lazy" alt="june quick Metrics">
            <img src="images/july 21 to july 27.webp" loading="lazy" alt="google session sources2">
            <img src="images/july 28 to august.webp" loading="lazy" alt="google session sources2">
            <img src="images/nov ad and organic performance.jpg" loading="lazy" alt="Google ad performance">
            <img src="images/google traffic sources.webp" style="width:80%;height:auto;" loading="lazy" alt="Google ad performance">


        </div>
    </div>
    <br><br>
    <h2>Skills</h2>
    <br>
    <div class="marketing-list">
        <div class="skill-list">
            <ul>
                <li>Copywriting</li>
                <li>Google Ads</li>
                <li>Meta Ads</li>
                <li>Google Analytics</li>
                <li>Marketing automation</li>
                <li>Klaviyo</li>
                <li>MailChimp</li>
                <li>PPC campaigns</li>
                <li>Keyword research</li>
                <li>Competitor analysis</li>
                <li>SEO</li>
                <li>SEM</li>
                <li>Google Tag Manager</li>
                <li>Customer segmentation</li>
            </ul>
        </div>

        <div class="skill-list">
            <ul>
                <li>Content creation </li>
                <li>Blog articles</li>
                <li>Customer relationship management</li>
                <li>Social media marketing</li>
                <li>Branding</li>
                <li>Graphic design</li>
                <li>Conversion rate optimization</li>
                <li>Email marketing</li>
                <li>Affiliate marketing</li>
                <li>Data collection and analytics </li>
                <li>Marketing calendars</li>
                <li>Lead generation</li>
            </ul>
        </div>
    </div>
</body>
<footer>
    Michelle Green 2025
</footer>

</html>