Update About page intro content

Author: AndyLongContentNHS

docs/pages/about/about.md

@@ -10,6 +10,36 @@ permalink: /about/
 redirect_from: /features/
 ---
 
+## What NHS Notify is
+
+NHS Notify is programme of work which provides simple, scalable, cost effective and standardised ways to send and manage communications to patients in England.
+
+Through an NHS Notify messaging account you can send communication requests directly to patients for care interventions, via NHS App messages, emails, text messages and letters.
+
+Using different communications suppliers at competitive market rates, this removes the need to procure and integrate with multiple services individually.
+
+### 10 Year Health Plan for England
+
+The 10 Year Health Plan for England was published 3 July 2025 and commits to digital technology, AI and innovation to enhance NHS capability and continue the delivery of quality outcomes for all.
+
+The plan focuses on shifting:
+
+- hospitals to community
+- treatment to prevention
+- analogue to digital
+
+NHS Notify is fundamental to many of the plan's commitments.
+
+### Medium-Term Planning Framework
+
+Published on 24 October 2025, the NHS Medium Term Planning Framework 2026/27 to 2028/29 recommits and expands on the 10 Year Plan.
+
+Transitions start in the 2026/2027 financial year (April 2026), when all direct-to-patient communication services should be moved to NHS Notify. NHS App-
+based ‘push’ notifications are the preferred method of contact.
+
+All providers should complete migration by the end of the 2028/2029 financial year (March 2029).
+
+Integrated Care Boards (ICBs) must also transition all messaging to NHS Notify, using NHS App-based ‘push’ notifications as the default option.
 Use NHS Notify to send:
 
 - [NHS App messages]({% link pages/about/nhs-app-messages.md %})
@@ -24,19 +54,21 @@ You can send messages in bulk or individually.
 - [API]({% link pages/about/api.md %})
 - [MESH]({% link pages/about/mesh.md %})
 
-## Send messages based on your needs
+## Features
+
+### Send messages based on your needs
 
 - [Campaigns]({% link pages/about/campaigns.md %})
 - [Event based messaging]({% link pages/about/event-based-messaging.md %})
 - [Direct messaging]({% link pages/about/direct-messaging.md %})
 
-## Send messages to groups of recipients without their contact details
+### Send messages to groups of recipients without their contact details
 
 You only need a person's NHS number to send them messages. Learn how to [tell us who you want to message]({% link pages/using-nhs-notify/tell-us-who-you-want-to-message.md %}).
 
 Create specific cohorts of recipients by using <a href="https://digital.nhs.uk/services/cohorting-as-a-service-caas" target="_blank">Cohorting as a Service (opens in a new tab)</a>.
 
-## Write your messages
+### Write your messages
 
 Create reusable templates for the message channels you want to use.
 
@@ -45,7 +77,7 @@ Once you’ve created a template you can:
 - [add personalisation]({% link pages/using-nhs-notify/personalisation.md %})
 - [tell recipients who your messages are from]({% link pages/using-nhs-notify/tell-recipients-who-your-messages-are-from.md %})
 
-## Plan how your messages will be sent
+### Plan how your messages will be sent
 
 Routing plans allow you to send messages to audiences more effectively and sometimes at lower costs.
 
@@ -61,31 +93,31 @@ You can set up routing plans to:
     text='More about routing plans'
 %}
 
-## Prevent sending people unnecessary messages
+### Prevent sending people unnecessary messages
 
 NHS Notify uses the <a href="https://digital.nhs.uk/services/personal-demographics-service" target="_blank">Personal Demographics Service (opens in a new tab)</a> to automatically prevent you from messaging [recipients you cannot message]({% link pages/using-nhs-notify/recipients-you-cannot-message.md %}).
 
-## Reach people with additional needs
+### Reach people with additional needs
 
 You can use NHS Notify to:
 
 - [send letters in other languages]({% link pages/using-nhs-notify/letters-in-other-languages.md %})
 - [send letters in accessible formats]({% link pages/using-nhs-notify/accessible-formats.md %})
 
-## See how your messages perform
+### See how your messages perform
 
 Track how many messages you’ve sent and find out which ones are not being delivered.
 
-## Automatic sending
+### Automatic sending
 
 To send messages automatically, you'll need a developer to integrate with the NHS Notify API.
 
 <a href="https://digital.nhs.uk/developer/api-catalogue/nhs-notify" target="_blank">Read our API documentation (opens in a new tab)</a>.
 
-## Keep your data secure
+### Keep your data secure
 
 [Learn more about NHS Notify’s security features.]({% link pages/footer/security.md %})
 
-## Get support when you need it
+### Get support when you need it
 
 NHS Notify is available 24 hours a day, 365 days a year and supported from 8am to 6pm, Monday to Friday excluding bank holidays.