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| 1 | +--- |
| 2 | +title: "Recommendations to users" |
| 3 | +description: "Presented with useful and relevant options, do people feel encouraged to take up activities?" |
| 4 | +date: 2025-08-29 |
| 5 | +tags: |
| 6 | +- prototyping |
| 7 | +--- |
| 8 | + |
| 9 | + |
| 10 | +Hello! We’ve undergone a mild rebrand. We are now known as the Weight Management team, under Personalised Prevention Services. |
| 11 | + |
| 12 | +Prior to this we were the Personalised Prevention Platform (PPP). A lot of our underlying thinking still stands. Thus: |
| 13 | + |
| 14 | +* Our thin steel thread is an end-to-end prevention journey for weight management. |
| 15 | +* We want people feeling supported to make healthier choices that stick. |
| 16 | + |
| 17 | +Our [previous post](/personalised-prevention-platform/2025/04/onboarding-users/) talked about how we've been exploring how we introduce our service to users, and find out a bit about them, through an “onboarding” process. |
| 18 | + |
| 19 | +In this post I’m going to talk about the next stage: recommending next steps. |
| 20 | + |
| 21 | +## Why we did what we did |
| 22 | + |
| 23 | +Our target group of users [is er, dammit] |
| 24 | + |
| 25 | +Everyone in our user research has been aware that they could be doing more to maintain their health. |
| 26 | + |
| 27 | +However people are unaware of the range of places they could get help from – from self-directed apps to in-person programmes to regular community events. |
| 28 | + |
| 29 | +Our [proposition / reckon etc] is that by presenting useful and relevant options irrespective of funding bodies(?) people can be encouraged to take up [activities]. |
| 30 | + |
| 31 | +We also [reckon] that if we can find a way to follow up and check in with people, we increase their chances of success |
| 32 | + |
| 33 | +## What we did and how we did it |
| 34 | + |
| 35 | +Service listing and filtering story (2 or 3 iterations?) |
| 36 | +- understanding of the zoom in and out |
| 37 | +- seeing what people made of the offering |
| 38 | +IMAGE - iterations L to R |
| 39 | + |
| 40 | +Service display story (2 or 3 iterations?) |
| 41 | +- From blocking to allowing |
| 42 | +- Information and jazz hands - imagery and logos etc |
| 43 | +- The right level of info - what's pragmatic and possible vs the ultimate ideal |
| 44 | +IMAGE - iterations L to R |
| 45 | + |
| 46 | +Opting into checking in |
| 47 | +- People want robot seals |
| 48 | +IMAGE - iterations L to R |
| 49 | + |
| 50 | +(Act III - resolution) What we learnt |
| 51 | + |
| 52 | +Since discovery[LINKY], we've proved that recommending a blend of national and local services has real value to people. |
| 53 | +"National" and "local" is a false organisational distinction - people are interested in Active 10 and they are also interested in the local Parkrun or free online workouts. Where the thing “comes from” is largely irrelevant. |
| 54 | +We genuinely had people ask if things were real, and then make notes to look them up afterwards. |
| 55 | +We cannot reliably get a user to commit to a recommendation in the moment |
| 56 | +- enough info at granular level to make that decision |
| 57 | +- the nature of deciding to do a thing may well mean stewing on it for a bit |
| 58 | +- blocking the user's journey towards an outcome in order to get a declaration of intent is simply an interaction antipattern - it's only us that needs this, not the user |
| 59 | + |
| 60 | +(Epilogue) What we’re doing next |
| 61 | + |
| 62 | +- Latest work is around "the very first check in" |
| 63 | +- Jumping the gap between presenting the options and figuring out if something's being done |
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