Record new changes of Amazon Publisher Terms of Service

This version was recorded after extracting from snapshot mongo://contrib/open-terms-archive/snapshots/64f28ab5ef9fd2deea2294a5

Author: OTA-Bot

Amazon Publisher/Terms of Service.md

@@ -101,7 +101,7 @@ SPECIFIC TERMS
 
 1.  **THE AMAZON DEMAND PROGRAM SPECIFIC TERMS**                    
 
-    Amazon Demand is a Program that allows you to place Programmatic Ads and non-Programmatic Ads onthe Sites in order to earn advertising fees paid by us for Ads provided by us or on behalf of third party advertisers who participate in Amazon Ads (collectively, “**Amazon Demand**”). “**Amazon Ads**” is an Amazon service which enables advertisers using the service to reach users on web, mobile, connected TV or device, or other properties through programs such as, but not limited to, the Amazon DSP or Sponsored Display. “**Programmatic Ads**” means Ads placed through our ad integration that enables the purchase of advertising inventory on Sites. For the avoidance of doubt, Programmatic Ads does not include real time buying through ad exchanges or other intermediaries. 
+    Amazon Demand is a Program that allows you to place Programmatic Ads and non-Programmatic Ads on the Sites in order to earn advertising fees paid by us for Ads provided by us or on behalf of third party advertisers who participate in Amazon Ads (collectively, “**Amazon Demand**”). The auction mechanisms for Amazon Demand are described [here](https://ams.amazon.com/webpublisher/apsmanaged/apsprogrampolicy.html#7). “**Amazon Ads**” is an Amazon service which enables advertisers using the service to reach users on web, mobile, connected TV or device, or other properties through programs such as, but not limited to, the Amazon DSP or Sponsored Display. “**Programmatic Ads**” means Ads placed through our ad integration that enables the purchase of advertising inventory on Sites. For the avoidance of doubt, Programmatic Ads does not include real time buying through ad exchanges or other intermediaries. 
 
 
     1. **Terms Applicable to Programmatic or Non-Programmatic Ads**          
@@ -161,7 +161,7 @@ SPECIFIC TERMS
 
         10. **Amazon Shopping Recommendation Units** 
 
-            1. **Amazon Shopping Recommendation Units.** Amazon Shopping Recommendation Units are customized placements on your Sites promoting product listings sold on Am by third parties (“**Amazon Shopping Recommendation Units**”).  Sections 3(a), 3(f)(i), 3(l), and 3(m) of the Amazon Demand Program Specific Terms shall not apply to the placement of Amazon Shopping Recommendation Units.  Any campaign or placement details other than those contained in this Agreement, the Program Policies, and Program Materials shall be agreed upon by the parties in writing.
+            1. **Amazon Shopping Recommendation Units.** Amazon Shopping Recommendation Units are customized placements on your Sites promoting product listings sold on Amazon by third parties (“**Amazon Shopping Recommendation Units**”).  Sections 3(a), 3(f)(i), 3(l), and 3(m) of the Amazon Demand Program Specific Terms shall not apply to the placement of Amazon Shopping Recommendation Units.  Any campaign or placement details other than those contained in this Agreement, the Program Policies, and Program Materials shall be agreed upon by the parties in writing.
                  2. **Advertising Fees.** When a user clicks on an Amazon Shopping Recommendation Unit, we will pay you 70% of the APS cleared CPC price.  We will make payment within 60 days from the end of the calendar month during which the Amazon Shopping Recommendation Unit fees were earned.  Ineligible Events for Amazon Shopping Recommendation Units also includes Amazon Shopping Recommendation Units for which we did not receive payment from the Amazon Shopping Recommendation Unit advertiser or the Amazon Shopping Recommendation Unit advertiser has required a clawback.
         11. **Cancellation and Termination.** We may cancel the entire campaign, or any portion thereof at any time, without penalty. Upon cancellation, we will only be responsible for Ads delivered prior to the date of that cancellation. We will pay you for amounts due for any Custom Content or Amazon Shopping Recommendation Units provided to us by you or on your behalf prior to the date of cancellation. You may terminate a campaign at any time if we are in material breach of our obligations under these Terms Applicable to Non-Programmatic Ads, and such breach is not cured within 10 days after receipt of written notice.
 
@@ -199,7 +199,7 @@ SPECIFIC TERMS
 
  5.   **THE UNIFIED AD MARKETPLACE PROGRAM SPECIFIC TERMS**    
 
-    Unified Ad Marketplace (“**UAM**”) is a Program that allows you to connect with UAM Buyers to place Programmatic Ads on the Sites in order to earn advertising fees paid by us.  “**UAM Buyer**” means a third party (e.g. supply side platforms) who purchases advertising inventory on the Sites through UAM pursuant to an agreement with us. The following sections are applicable to UAM: (i) Sections 1(a) through 1(c) and Sections 1(e) through 1(g) of the Amazon Demand Program Specific Terms; however, all references to “Amazon Demand Program Specific Terms” in these sections will be deemed to refer to the “UAM Program Specific Terms” and (ii) Sections 3 through 5 and Section 7 of the TAM Program Specific Terms; however, all references to “TAM Buyer” in these sections  shall be deemed to refer to “UAM Buyer.” Further, Ineligible Events for the UAM Program also includes Ads for which we did not receive payment from the UAM Buyer or the UAM Buyer has required a clawback.
+    Unified Ad Marketplace (“**UAM**”) is a Program that allows you to connect with UAM Buyers to place Programmatic Ads on the Sites in order to earn advertising fees paid by us. The auction mechanisms for UAM are described [here](https://ams.amazon.com/webpublisher/apsmanaged/apsprogrampolicy.html#7). “**UAM Buyer**” means a third party (e.g. supply side platforms) who purchases advertising inventory on the Sites through UAM pursuant to an agreement with us. The following sections are applicable to UAM: (i) Sections 1(a) through 1(c) and Sections 1(e) through 1(g) of the Amazon Demand Program Specific Terms; however, all references to “Amazon Demand Program Specific Terms” in these sections will be deemed to refer to the “UAM Program Specific Terms” and (ii) Sections 3 through 5 and Section 7 of the TAM Program Specific Terms; however, all references to “TAM Buyer” in these sections  shall be deemed to refer to “UAM Buyer.” Further, Ineligible Events for the UAM Program also includes Ads for which we did not receive payment from the UAM Buyer or the UAM Buyer has required a clawback.
 
  6.   **THE PUBLISHER AUDIENCES PROGRAM SPECIFIC TERMS (FOR APPLICABLE PUBLISHERS ONLY)**