Update Amazon Advertising Privacy Policy

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Author: OTA-Bot

Amazon Advertising/Privacy Policy.md

@@ -1,7 +1,7 @@
 Privacy Notice
 ==============
 
-Last Updated: 01 January, 2021.
+Last Updated: 08 September, 2021.
 
 To see prior version, click [here](https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=GYT8SUSD2E9EWE8Q).
 
@@ -58,7 +58,7 @@ _**We process your personal information to operate, provide, and improve the Ama
 4\. What About Cookies and Other Identifiers?
 ---------------------------------------------
 
-We use cookies and similar tools to enhance your shopping experience, provide our services, understand how customers use our services so we can make improvements, and display ads. Approved third parties also use these tools in connection with our display of ads. To enable our systems to recognise your browser or device and to provide Amazon Services to you, we use cookies. For more information about cookies and how we use them, please read our [Cookies Notice](https://www.amazon.co.uk/gp/help/customer/display.html/?nodeId=GVASXV5UZ64R4Y25). You can manage your cookie preferences [here](https://www.amazon.co.uk/cookieprefs?).
+We use cookies and similar tools to enhance your shopping experience, provide our services, understand how customers use our services so we can make improvements, and display ads. Approved third parties also use these tools in connection with our display of ads. To enable our systems to recognise your browser or device and to provide Amazon Services to you, we use cookies. For more information about cookies and how we use them, please read our [Cookies Notice](https://www.amazon.co.uk/gp/help/customer/display.html/?nodeId=GVASXV5UZ64R4Y25). You can manage your cookie preferences [here](https://www.amazon.co.uk/cookieprefs?) (https://www.amazon.co.uk/cookieprefs)..
 
 5\. Does Amazon Europe Share Your Personal Information?
 -------------------------------------------------------
@@ -71,7 +71,7 @@ Information about our customers is an important part of our business and we are
 *   **Protection of Amazon Europe and others:** We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property or safety of Amazon Europe, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.
 *   Other than as set out above, you will receive notice when personal information about you might be shared with third parties and you will have an opportunity to choose not to share the information.
 
-**Transfers out of the European Economic Area and the UK.** Whenever we transfer personal information to countries outside of the European Economic Area or the UK, we ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection. We rely on European Commission adequacy decisions or use contracts with standard safeguards published by the European Commission (you can ask [Customer Service](https://www.amazon.co.uk/hz/contact-us/request-data) for a copy of these) and similar measures under UK laws for such transfers.
+**Transfers out of the European Economic Area and the UK.** Whenever we transfer personal information to countries outside of the European Economic Area or the UK, we ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection. We rely on European Commission adequacy decisions or use contracts with standard safeguards published by the European Commission (you can ask[Customer Service](https://www.amazon.co.uk/hz/contact-us/request-data) (https://www.amazon.co.uk/hz/contact-us/request-data) for a copy of these) and similar measures under UK laws for such transfers.
 
 6\. How Secure is Information About Me?
 ---------------------------------------
@@ -87,8 +87,8 @@ We design our systems with your security and privacy in mind.
 7\. What About Advertising?
 ---------------------------
 
-*   **Third-party advertisers and links to other websites:** Amazon Services may include third-party advertising and links to other websites and apps. Third party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at Amazon Europe, including interest-based ads, please read our [Interest-Based Ads notice](https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=G64JFZVFDY66XG9K). To adjust your advertising preferences, please go to the [Advertising Preferences](https://www.amazon.co.uk/adprefs) page.
-*   **Use of third-party advertising services:** We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie or other device identifier. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of interest-based advertising by going to the [Advertising Preferences](https://www.amazon.co.uk/adprefs) page.
+*   **Third-party advertisers and links to other websites:** Amazon Services may include third-party advertising and links to other websites and apps. Third party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at Amazon Europe, including interest-based ads, please read our [Interest-Based Ads notice](https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=G64JFZVFDY66XG9K). To adjust your advertising preferences, please go to the [Advertising Preferences page](https://www.amazon.co.uk/adprefs) (https://www.amazon.co.uk/adprefs).
+*   **Use of third-party advertising services:** We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie or other device identifier. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of interest-based advertising by going to the [Advertising Preferences page](https://www.amazon.co.uk/adprefs) (https://www.amazon.co.uk/adprefs).
 
 8\. What Information Can I Access?
 ----------------------------------
@@ -98,27 +98,27 @@ You can access your information, including your name, address, payment options,
 9\. What Choices Do I Have?
 ---------------------------
 
-If you have any questions or objection as to how we collect and process your personal information, please contact our [Customer Service](https://www.amazon.co.uk/contact-us). Many of our Amazon Services also include settings that provide you with options as to how your information is being used.
+If you have any questions or objection as to how we collect and process your personal information, please contact our [Customer Service](https://www.amazon.co.uk/gp/help/contact-us/general-questions.html) (https://www.amazon.co.uk/contact-us). Many of our Amazon Services also include settings that provide you with options as to how your information is being used.
 
 *   As described above, you can choose not to provide certain information but then you might not be able to take advantage of many of the Amazon Services.
 *   You can add or update certain information on pages such as those referenced in the [Information You Can Access?](#GUID-A440AA65-7F7E-4134-8FA8-842156F43EEE__SECTION_6B0CF7FB277A4B7D9F5012054476A3C2) section. When you update information, we usually keep a copy of the previous version for our records.
-*   If you don't want to receive e-mail or other communications from us, please adjust your [Customer Communication Preferences](https://www.amazon.co.uk/gp/gss/ccp). If you don't want to receive in-app notifications from us, please adjust your notification settings in the app or your device.
-*   If you don't want to see interest based-ads, please adjust your [Advertising Preferences](https://www.amazon.co.uk/adprefs) page..
+*   If you don't want to receive e-mail or other communications from us, please adjust your [Customer Communication Preferences](https://www.amazon.co.uk/gp/gss/ccp) (https://www.amazon.co.uk/gp/gss/ccp). If you don't want to receive in-app notifications from us, please adjust your notification settings in the app or your device.
+*   If you don't want to see interest based-ads, please adjust your [Advertising Preferences page](https://www.amazon.co.uk/adprefs) (https://www.amazon.co.uk/adprefs).
 *   The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Because cookies allow you to take advantage of some essential features of Amazon Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Basket, proceed to Checkout, or use any Amazon Services that require you to Sign in. For more information about cookies, see our [Cookies Notice](https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=G64JFZVFDY66XG9K).
-*   You can consent to or withdraw consent from third party advertising cookies [here](https://www.amazon.co.uk/cookieprefs/partners).
+*   You can consent to or withdraw consent from third party advertising cookies [here](https://www.amazon.co.uk/cookieprefs/partners) (https://www.amazon.co.uk/cookieprefs/partners).
 *   If you want to browse our websites without linking browsing activity to your account, you may do so by logging out of your account [here](https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=GQL359FK7DM8294C) and disabling cookies on your browser.
-*   You can manage the recommendations you receive in our store [here](https://www.amazon.co.uk/gp/yourstore/iyr/), remove recommendations you don't want to see [here](https://www.amazon.co.uk/gp/yourstore/home) (select a recommendations tile for products you have not previously purchased, select View All and Manage, then select the Remove Items toggle), and edit your browsing history [here](https://www.amazon.co.uk/gp/yourstore/pym/cc/).
+*   You can manage the recommendations you receive in our store [here](https://www.amazon.co.uk/gp/yourstore/iyr/) (https://www.amazon.co.uk/gp/yourstore/iyr/), remove recommendations you don't want to see [here](https://www.amazon.co.uk/gp/yourstore/home) (https://www.amazon.co.uk/gp/yourstore/home) (select a recommendations tile for products you have not previously purchased, select View All and Manage, then select the Remove Items toggle), and edit your browsing history [here](https://www.amazon.co.uk/gp/yourstore/pym/cc/) (https://www.amazon.co.uk/gp/yourstore/pym/cc/).
 *   When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop any further processing of your data for that purpose.
 *   You will also be able to opt out of certain other types of data processing by updating your settings on the applicable Amazon website (e.g., in "Manage Your Content and Devices"), device, or application. For more information click [here](https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=GQFYXZHZB2H629WN). Most non-Amazon devices also provide users with the ability to change device permissions (e.g., disable/access location services, contacts). For most devices, these controls are located in the device's settings menu. If you have questions about how to change your device permissions on devices manufactured by third parties, we recommend you contact your mobile service carrier or your device manufacturer as different devices may have different permission settings.
 *   If you are a seller, you can add or update certain information in [Seller Central](https://sellercentral.amazon.co.uk/), update your account information by accessing your [Seller Account Information](https://www.amazon.co.uk/gp/help/customer/display.html/hz/sc/account-information), and adjust the email or other communications you receive from us by updating your [Notification Preferences](https://services.amazon.co.uk/standards/privacy-notice.html).
 *   If you are an author, you can add or update the information you have provided in the Author Portal and Author Central by accessing your accounts in the [Author Portal](https://authorcentral.amazon.co.uk/gp/help?topicID=200649520) and [Author Central](https://authorcentral.amazon.co.uk/), respectively.
 
-In addition, subject to applicable law, you have the right to request access to, correct, and delete your personal data, and to ask for data portability. You may also object to our processing of your personal data or ask that we restrict the processing of your personal data in certain instances. If you wish to do any of these things, please contact [Customer Service](https://www.amazon.co.uk/hz/contact-us/request-data) or, to submit a data subject access request, go [here](https://www.amazon.co.uk/gp/privacycentral/dsar/preview.html).
+In addition, subject to applicable law, you have the right to request access to, correct, and delete your personal data, and to ask for data portability. You may also object to our processing of your personal data or ask that we restrict the processing of your personal data in certain instances. If you wish to do any of these things, please contact [Customer Service](https://www.amazon.co.uk/hz/contact-us/request-data) (https://www.amazon.co.uk/hz/contact-us/request-data) or, to submit a data subject access request, go [here](https://www.amazon.co.uk/gp/privacycentral/dsar/preview.html) (https://www.amazon.co.uk/privacy-dsar).
 
 10\. Are Children Allowed to Use Amazon Services?
 -------------------------------------------------
 
-Amazon Europe doesn't sell products for purchase by children. We sell children's products for purchase by adults. If you're under 18, you may use Amazon Services only with the involvement of a parent or guardian.
+Amazon Europe doesn't sell products for purchase by children. We sell children's products for purchase by adults. If you're under 18, you may use Amazon Services only with the involvement of a parent or guardian. For more information on how we handle personal information for Amazon Services intended for children under the age of 13, please read our [Children Privacy Notice](https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=GUS8KF6DQCW5GYVG).
 
 11\. How Long Do We Keep Your Personal Information?
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@@ -152,7 +152,7 @@ The EU GDPR and UK data protection laws require a legal basis for our use of per
 14\. Contacts, Notices & Revisions
 ----------------------------------
 
-If you have any concern about privacy at Amazon Europe or want to contact one of our data controllers, please [Customer Service](https://www.amazon.co.uk/contact-us) with a thorough description and we will try to resolve the issue for you. Further, the data protection officer for the above mentioned data controllers can be contacted at [email protected]. You can file a complaint with our principal supervisory authority, the [Commission Nationale pour la Protection des Données in Luxembourg](https://cnpd.public.lu/fr.html), the [Information Commissioner's Office](https://ico.org.uk/), or with another local authority.
+If you have any concern about privacy at Amazon Europe or want to contact one of our data controllers, please [Customer Service](https://www.amazon.co.uk/gp/help/contact-us/general-questions.html) (https://www.amazon.co.uk/contact-us) with a thorough description and we will try to resolve the issue for you. Further, the data protection officer for the above mentioned data controllers can be contacted at [email protected]. You can file a complaint with our principal supervisory authority, the [Commission Nationale pour la Protection des Données in Luxembourg](https://cnpd.public.lu/fr.html), the [Information Commissioner's Office](https://ico.org.uk/), or with another local authority.
 
 Our business changes constantly and our Privacy Notice will change also. You should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.