Record new changes of Viber Trackers Policy

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Viber/Trackers Policy.md

@@ -1,7 +1,7 @@
 Viber Ads, Cookies & Tracking Technologies Policy
 =================================================
 
-_Last Updated: March 24, 2025_
+_Last Updated: August 04, 2025_
 
 Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, “**Viber**”, “**we**”, “**our**”, or “**us**”) maintain our websites available at: [**www.viber.com**](http://www.viber.com/) and [**www.forbusiness.viber.com**](http://www.forbusiness.viber.com/), and our mobile applications, services and tools (collectively, the “**Services**”, and as further detailed under **[Viber’s Terms of Service](https://www.viber.com/en/terms/viber-terms-use/)**).
 
@@ -142,7 +142,7 @@ We may generate and share Unique Identifiers, through our use of Cookies and tra
 
 * **Viber Marketing and Ads of Viber Services:**
 
-When we market the Viber App and Services outside of Viber, we might share your email address or hashed identifiers with our trusted third party marketing vendors. These vendors might also place Cookies to receive such data as: clicks on our own ads (and the subsequent installs of our app) delivered on third party services, ad measurements, etc. This information helps us learn more about the subsequent user activity and preferences on our Services, find similar users, optimize our campaigns and marketing efforts, grow our user-base, and measure and assess the performance of our content. The advertising networks or content providers that deliver our ads on third party sites may use cookies, pixels or other tracking technology to uniquely distinguish your web browser or device and keep track of information relating to serving ads on your web browser, or mobile app such as the type of ads shown and the pages on which the ads appear and also certain activities performed by you after clicking on the ads.
+When we market the Viber App and Services outside of Viber, we might share your email address or unique identifiers with our trusted third party marketing vendors. These vendors might also place Cookies to receive such data as: clicks on our own ads (and the subsequent installs of our app) delivered on third party services, ad measurements, etc. This information helps us learn more about the subsequent user activity and preferences on our Services, find similar users, optimize our campaigns and marketing efforts, grow our user-base, and measure and assess the performance of our content. The advertising networks or content providers that deliver our ads on third party sites may use cookies, pixels or other tracking technology to uniquely distinguish your web browser or device and keep track of information relating to serving ads on your web browser, or mobile app such as the type of ads shown and the pages on which the ads appear and also certain activities performed by you after clicking on the ads.
 
 For users in the EEA, the UK and Switzerland, we attest to industry standard related to the use of Cookies for advertising purposes. We have implemented a consent mechanism in order to obtain your consent for the use of Cookies, where required under applicable law, and we follow the applicable frameworks and procedures to ensure that other third parties in the digital advertising chain will respect your preferences. You can access and manage these consents at any time through the Viber personal information settings, under manage ad preferences and these changes will apply going forward. Users from California may also limit the use of GPS information, and for US states residents, as detailed in our [**United States Regional Privacy Notice** **(“US Notice”)**](https://www.viber.com/en/terms/viber-united-states-regional-privacy-notice/), you may opt-out from cross-behavior advertisement or targeted advertisement as further detailed herein below or under the US Notice and CCPA Notice (as applicable).
 
@@ -206,7 +206,7 @@ In the US, Viber follows the [Policy Framework for Addressable Media Identifiers
 | --- | --- |
 | **Cookies/HTML5 Local Storage** | A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device.  Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), and HTML5. |     |
 | **Embedded Script** | An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third party service provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter. |     |
-| **Unique Identifier** | Unique identifiers tell your device apart from other users and may be assigned to your device by Viber or our advertising service providers/partners. The most common unique identifier is an identifier known as advertising ID (on android) or IDFA on iOS and represents a serial number, or string of characters, specific to a user’s mobile device.  It is stored on the mobile device and can be retrieved by any app that is downloaded and installed. Apps typically retrieve this identifier for identification when communicating with servers. This identifier is a tool that allows us and our advertising and marketing partners and service providers to identify your device for tracking user advertising activities and preferences (to know when and which kind of ad has been viewed or clicked, led the user to install an app, make our own marketing and advertising campaigns more relevant and meaningful to user, and to track the efficiency and analyze these campaigns). This identifier is currently the main persistent means of tracking advertising and marketing activity on and across devices. |
+| **Unique Identifier** | Unique identifiers tell your device apart from other users and may be assigned to your device by Viber or our advertising service providers/partners, and include IP address, MAC identifiers, hashed identifiers (including hashed phone numbers/emails), etc. The most common unique identifier is an identifier known as advertising ID (on android) or IDFA on iOS and represents a serial number, or string of characters, specific to a user’s mobile device.  It is stored on the mobile device and can be retrieved by any app that is downloaded and installed. Apps typically retrieve this identifier for identification when communicating with servers. This identifier is a tool that allows us and our advertising and marketing partners and service providers to identify your device for tracking user advertising activities and preferences (to know when and which kind of ad has been viewed or clicked, led the user to install an app, make our own marketing and advertising campaigns more relevant and meaningful to user, and to track the efficiency and analyze these campaigns). This identifier is currently the main persistent means of tracking advertising and marketing activity on and across devices. |
 | **SDK (Software Development Kit)** | An SDK is a set of tools that developers use to build apps. It helps apps work with other software or services. For example, an SDK might help create an app user interface, track how you use an app or show you ads. SDKs can also manage cookies, scripts, and unique identifiers to collect data and improve your app experience. |
 
 
@@ -225,6 +225,8 @@ For any queries in relation to this Ads & Cookies Policy please contact us at:
 
 **In the event you read this Ads & Cookie Policy in any language other than English, you agree that in the event of any discrepancies, the English version shall prevail.**
 
-Current Cookies policy March 2025 [**Viber Cookies Policy March 2025**](https://www.viber.com/app/uploads/Viber-Ads-Cookies-Tracking-Technologies-Policy-EN-March-2025.pdf)
+Current Cookies policy March 2025 **Viber Cookies Policy August 2025**
+
+Previous Cookies policy March 2025 [**Viber Cookies Policy March 2025**](https://www.viber.com/app/uploads/Viber-Ads-Cookies-Tracking-Technologies-Policy-EN-March-2025.pdf)
 
 Previous Cookies policy December 2024 [**Viber Cookies Policy December 2024**](https://www.viber.com/app/uploads/Ads-Cookies-Tracking-Technologies-Policy-Dec-2024.pdf)