Update IMDb Privacy Policy

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IMDb/Privacy Policy.md

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 **IMDb Privacy Notice**
 
-**Last Updated, January 1, 2023**. To see prior version, click [here](https://www.imdb.com/privacy/change/?ref_=pvc_1).
+**Last Updated, June 30, 2023**. To see prior version, click [here](https://www.imdb.com/privacy/change/?ref_=pvc_1).
 
 We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice describes how IMDb, IMDbPro, and Box Office Mojo (collectively "IMDb") collect and process your personal information through IMDb websites, services, and applications that reference this Privacy Notice (together the "IMDb Services"). **By using the IMDb Services, you are consenting to the practices described in this Privacy Notice.**
 
@@ -39,7 +39,7 @@ We use cookies, pixels, and other technologies (collectively "cookies") to recog
 
 IMDb's cookies allow you to take advantage of some of IMDb's essential features. For instance, if you block or otherwise reject our cookies, you will not be able to contribute content, review films, add items to your Watchlist, or use any IMDb Services that require you to sign in.
 
-Approved third parties may also set cookies when you interact with IMDb Services. Third parties include providers of measurement and analytics services, social media networks, and advertising companies. Third parties use cookies in the process of delivering content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services on behalf of IMDb.
+Approved third parties may also set cookies when you interact with IMDb Services. Third parties include providers of measurement and analytics services, social media networks, ad networks, ad serving companies, and advertising companies. Third parties use cookies in the process of delivering content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services on behalf of IMDb. They may automatically receive an IP address when this happens. 
 
 You can manage browser cookies through your browser settings. The 'Help' feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to block cookies, and when cookies will expire. If you block all cookies on your browser, neither we nor third parties will transfer cookies to your browser. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some features and services may not work.
 
@@ -48,18 +48,17 @@ You can manage browser cookies through your browser settings. The 'Help' feature
 Information about our users is an important part of our business, and we are not in the business of selling our users' personal information to others. We share user information with our parent corporation (Amazon.com, Inc.), the subsidiaries it controls that follow practices at least as protective as those described in this Privacy Notice, and as described below.
 
 * **Transactions involving Third Parties**: We make available to you services provided by third parties. For example, you can purchase movie tickets from third parties through Showtimes & Tickets. You can tell when a third party is involved in your transactions, and we share users' personal information related to those transactions with that third party.
-* **Third-Party Service Providers**: We employ other companies and individuals to perform functions on our behalf. Examples include processing payments, removing repetitive information from user lists, analyzing data, providing marketing assistance, and transmitting content. They have access to personal information needed to perform their functions, but may not use it for other purposes.
+* **Third-Party Service Providers**: We employ other companies and individuals to perform functions on our behalf. Examples include processing payments, removing repetitive information from user lists, analyzing data, providing marketing assistance, and transmitting content. They have access to personal information needed to perform their functions, but may not use it for other purposes. 
 * **Business Transfers**: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, user information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the user consents otherwise). Also, in the unlikely event that IMDb.com, Inc. or substantially all of its assets are acquired, user information will of course be one of the transferred assets.
 * **Protection of IMDb and Others**: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our [Conditions of Use](https://www.imdb.com/conditions) and other agreements; or protect the rights, property, or safety of IMDb, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
 
 Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.
 
 **What About Advertising?**
 
-* **Third-Party Advertising and Links to Other Websites:** IMDb Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at IMDb, including interest-based ads, please read the [Amazon Interest-Based Ads](https://www.amazon.com/gp/help/customer/display.html?nodeId=202075050) policy. To adjust your advertising preferences, please go to the [Amazon Advertising Preferences](https://www.amazon.com/adprefs) page. 
-* **Use of Third-Party Advertising Services:** We provide ad companies with information that allows them to serve you with more useful and relevant IMDb ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie or other device identifier. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of interest-based advertising by going to the [Amazon Advertising Preferences](https://www.amazon.com/adprefs) page.
+* **Third-Party Advertising and Links to Other Websites:** IMDb Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at IMDb, including interest-based ads, please read the [Amazon Interest-Based Ads](https://www.amazon.com/gp/help/customer/display.html?nodeId=202075050) policy. To adjust your advertising preferences, please go to the [Your Ads Privacy Choices](https://www.amazon.com/privacyprefs?ref_=footer_iba) page. 
 
-**How Secure Is Information About Me?**
+**Use of Third-Party Advertising Services:** We provide ad-serving companies, ad networks and advertising companies with information that allows them to serve you with more useful and relevant ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie or other device identifier. For example, we may share a cookie or advertising identifier together with a request to deliver an advertisement with an ad network to enable you to receive more relevant ads. As an additional example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. Some ad companies also use this information to serve you relevant ads from other advertisers.  You can learn more about how to opt-out of personalized advertising (such as cross-context behavioral advertising) by going to the  [Your Ads Privacy Choices](https://www.amazon.com/privacyprefs?ref_=footer_iba)   page. **How Secure Is Information About Me?**
 
 We design our systems with your security and privacy in mind.
 
@@ -78,7 +77,7 @@ If you have any questions as to how we collect and use your personal information
 * As described above, you can choose not to provide certain information, but then you might not be able to take advantage of many of the IMDb Services.
 * You can add or update certain information on pages such as those referenced in [What Information Can I Access?](https://www.imdb.com/privacy/#whatinfocaniaccess) When you update information, we usually keep a copy of the prior version for our records.
 * If you do not want to receive e-mail or other communications from us, please log in to your account and adjust your preferences in your user account settings. If you do not want to receive in-app notifications from us, please adjust your notification settings in the app or device.
-* If you do not want to see interest-based ads, please adjust your [Advertising Preferences](https://www.amazon.com/adprefs).
+* You may adjust your personalized advertising preferences by visiting  [Your Ads Privacy Choices](https://www.amazon.com/privacyprefs?ref_=footer_iba) .
 * The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie, or how to block cookies altogether. Because cookies allow you to take advantage of some essential features of IMDb Services, we recommend that you leave them turned on.
 * Most devices provide users with the ability to change device permissions (e.g., disable/access location services). For most devices, these controls are located in the device's setting menu. If you have questions about how to change your device permissions on devices manufactured by third parties, we recommend you contact your mobile service carrier or your device manufacturer.
 * If you want to browse our websites without linking the browsing history to your account, you may do so by logging out of your account and blocking cookies on your browser.