+Bumble’s mission is to create kind and equitable relationships. We have developed matching algorithms to predict your compatibility with other users so we can show you people we think are a good match for you. We use different indications based on users’ profiles on our app (for example, how you swipe or whether you match with someone). We use these indications to recommend the most relevant profiles to everyone to maximise everyone’s chances of finding meaningful connections on our apps. Our matching algorithms are based on a range of factors and use machine learning to rank profiles for you to maximise your chance of finding compatible matches. We use the following data about you and other users to predict your compatibility with others and generate profile recommendations: **the information you provide us about yourself** in your profile such as age, distance or gender so we can show you people who are appropriate and are more likely to like you back; **information about how you interact with our app** to suggest to you people who are active and available to meet new people; **and your device coordinates**, which are necessary to understand your proximity to other members. The legal basis for processing profile and proximity information is that this is necessary for the provision of our contractual services to you pursuant to Article 6(1)(b) GDPR. Where we process information about your app activity, this is based on our legitimate interests pursuant to Article 6(1)(f) GDPR, and specifically our legitimate interest in generating more personalised and relevant recommendations for who you can match with in our App. Where you have included sensitive information in your profile, such as information about your beliefs, the processing of this information is based on your voluntary and explicit consent.
0 commit comments