Update Google My Business Terms of Service

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Google My Business/Terms of Service.md

@@ -1,90 +1,90 @@
-Google My Business Additional Terms of Service
-==============================================
+Google Business Profile Additional Terms of Service
+===================================================
 
-**Last modified:**23 August 2021
+**Last modified:** 4 November 2021
 
-To use Google My Business or any service for Google My Business claimed businesses (the '**Google My Business Services**'), you must accept (1) [the Google Terms of Service](https://policies.google.com/terms), and (2) these Google My Business Additional Terms of Service (the '**Google My Business Additional Terms**').
+To use Google Business Profile or any related services, features and functionality (the 'Google Business Profile Services'), you must accept (1) [the Google Terms of Service](https://policies.google.com/terms), and (2) these Business Profile Additional Terms of Service (the 'Google Business Profile Additional Terms').
 
-Please read each of these documents carefully. Together, these documents are known as the '**Terms**'. They establish what you can expect from us as you use the Google My Business Services, and what we expect from you.
+Please read each of these documents carefully. Together, these documents are known as the 'Terms'. They establish what you can expect from us as you use Business Profile Services and what we expect from you.
 
-If these Google My Business Additional Terms conflict with [the Google Terms of Service](https://policies.google.com/terms), these Google My Business Additional Terms will govern for the Google My Business Services.
+If these Google Business Profile Additional Terms conflict with [the Google Terms of Service](https://policies.google.com/terms), these Business Profile Additional Terms will govern for Business Profile Services.
 
 **Important:** As a precaution in light of COVID-19, we're operating with a limited team. It may take longer than usual to connect with us. We recommend our [Help Community](https://support.google.com/business/community) and [YouTube Channel](https://www.youtube.com/c/GoogleMyBusinessHelp/featured). Thank you for your patience.
 
 What we expect from you
 -----------------------
 
-You are responsible for the entity listed on your Business Profile, which means that in addition to following the basic rules of conduct in [the Google Terms of Service](https://policies.google.com/terms), you must, when using the Google My Business Services:
+You’re responsible for the entity listed on your profile (your 'Business Profile'). That means, in addition to following the basic rules of conduct in [the Google Terms of Service](https://policies.google.com/terms), you must, when using the Business Profile Services:
 
 *   Comply with applicable laws and industry best practices when operating and promoting your entity, including obtaining all applicable licences and approvals.
 *   Ensure that your content is correct, up to date and complete.
-*   Supply all required disclaimers, warnings and notices (or if you rely on any supplied by Google, ensure their sufficiency for your entity); and
-*   Comply with [these policies](https://support.google.com/business/answer/7667250) which apply to the Google My Business Services.
+*   Supply all required disclaimers, warnings and notices (or if you rely on any supplied by Google, ensure their sufficiency for your entity).
+*   Comply with [these policies](https://support.google.com/business/answer/7667250) which apply to the Business Profile Services.
 
-Access to your content
-----------------------
+Moderation of your content and other content on the Business Profile
+--------------------------------------------------------------------
 
-You'll maintain access to your content in Google My Business Services in accordance with the functionality described [here](https://support.google.com/business/answer/3038063). You can [download a copy of your content](https://support.google.com/accounts/answer/3024190) any time.
+Google is not responsible for your Business Profile or the entity listed on your profile. But, once you’ve claimed it, you understand that we have the right, but not the obligation, to moderate the content that you provide using Business Profile Services.
 
-Although it’s not a part of these Terms, we encourage you to read [our Privacy Policy](https://policies.google.com/privacy) to better understand how you can [update, manage, export and delete your information](http://account.google.com/).
+We’re constantly striving to ensure that information in your Business Profile is complete, relevant and up to date so that the business details displayed on Google are as useful as possible for you and our users. This means that, occasionally, we may choose not to display your content (for example, if trusted signals indicate that your content is not accurate). We may also choose to show an edited version of your content or content from an alternative source in place of your content. [Learn more about how Google sources and displays information in Business Profiles](https://support.google.com/business/answer/2721884).
+
+Your access to your content
+---------------------------
+
+You’ll maintain access to your content in Business Profile Services in accordance with the functionality described [here](https://support.google.com/business/answer/3038063). You can [download a copy of your content](https://support.google.com/accounts/answer/3024190) at any time.
+
+Although it’s not a part of these Terms, we encourage you to read [our Privacy Policy](https://policies.google.com/privacy) to better understand how you can [update, manage, export and delete your information](https://myaccount.google.com/).
+
+Google’s access to your account
+-------------------------------
+
+If you authorise us to do so, we may access your account to help you manage your Business Profile and account.
 
 Relationship
 ------------
 
-You must be the owner of the entity listed on your business profile (your 'Business Profile') or an authorised representative who is able to bind others on behalf of that entity.
+You must be the owner of the entity listed on your profile or an authorised representative able to bind others on behalf of that entity.
 
 Binding others
 --------------
 
-You must bind any users that manage or subsequently own your Business Profile to these terms before making them managers or owners.
+You must bind any users who manage or later own your Business Profile to these terms before making them managers or owners.
 
 Changes to the Terms
 --------------------
 
-If we materially change the Terms, we’ll provide you with no less than 15 days advance notice, if required by applicable law.
-
-Google access
--------------
-
-If you authorise us to do so, we may access your account to help you manage your Business Profile and account.
+If we materially change the Terms, we’ll give you no less than 15 days advance notice if required by applicable law.
 
 Licence
 -------
 
-This licence covers the basic listing information about your entity that you provide to your Business Profile, if that information is protected by intellectual property rights.
+This licence covers the basic Business Profile information about your entity that you provide, if that information is protected by intellectual property rights.
 
-You give Google a perpetual (which means for as long as that information is protected by intellectual property rights), irrevocable, worldwide, royalty-free and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute and create derivative works of the basic listing information about your entity that you provide on your Business Profile (such as the entity name, location, phone number, category, hours and website).
+You give Google a perpetual (which means for as long as that information is protected by intellectual property rights), irrevocable, worldwide, royalty-free and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute and create derivative works of the basic Business Profile information about your entity that you provide (such as the entity name, location, phone number, category, hours and website).
 
-You also grant to other users of Google services the right to access and use, including the right to edit, that information as permitted under the applicable Google Terms of Service.
+You also grant to other Google services users the right to access and use, including the right to edit, that information as permitted under the applicable Google Terms of Service.
 
-All other content that you provide to your Business Profile (such as business photos) is licensed to Google under the [Google Terms of Service](https://policies.google.com/terms).
+All other content that you provide to your profile (such as business photos) is licensed to Google under the [Google Terms of Service](https://policies.google.com/terms).
 
-Other products/services
------------------------
+Other products and services
+---------------------------
 
-You may be provided access to other products/services within your account. These products/services may be subject to their own separate terms and policies, which will be made available to you.
+You may be provided access to other products and services within your account. These products and services may be subject to their own separate terms and policies that we will make available to you.
 
-Settling disputes
------------------
+Settle disputes
+---------------
 
-If you're a business user based in the EU or the United Kingdom, you can also apply to resolve a dispute under these Terms with mediation. Find more details about the mediators that we're willing to engage with and instructions about how to [request mediation here](http://g.co/help/mediation). Except as required by applicable law, mediation is voluntary and neither you nor Google are obliged to settle disputes through mediation.
+If you’re a business user based in the EU or the United Kingdom, you can also apply to resolve a dispute under these Terms with mediation. Find more details about the mediators that we're willing to engage with and instructions about how to [request mediation here](http://g.co/help/mediation). Except as required by applicable law, mediation is voluntary and neither you nor Google are obliged to settle disputes through mediation.
 
-Taking action in case of problems
----------------------------------
+Take action in case of problems
+-------------------------------
 
-Before taking action to terminate the Terms, we’ll provide you with no less than 30 days advance notice, if required by applicable law.
+Before moving to terminate the Terms, we’ll give you no less than 30 days advance notice if required by applicable law.
 
 Questions or complaints
 -----------------------
 
-If you have any questions or complaints regarding Google My Business Services. please visit our [Help Centre](https://support.google.com/business/) or you can [contact us](https://support.google.com/business/gethelp). If you believe your access to Google My Business Services has been suspended or terminated in error, you can [appeal](https://support.google.com/business/answer/4569145).
-
-Your content
-------------
-
-While Google isn't responsible for your Business Profile or the entity listed on your Business Profile, once you've claimed, you understand that we have the right, but not the obligation, to moderate the content that you provide to your Business Profile using Google My Business Services.
-
-We’re constantly striving to ensure that information in your Business Profile is complete, relevant and up to date, so that the business details displayed on Google are as useful as possible for you and our users. This means that occasionally, we may choose not to display your content (for example, if trusted signals indicate that your content is not accurate), or we may choose to show only an edited version of your content or to show content from an alternative source in place of your content. [Learn more about how Google sources and displays information in local profiles](https://support.google.com/business/answer/2721884).
+If you have any questions or complaints regarding Google My Business Services, you can go to our [Help Centre](https://support.google.com/business/) or you can [contact us](https://support.google.com/business/gethelp). If you believe that your access to Google My Business Services has been suspended or terminated in error, you can [appeal](https://support.google.com/business/answer/4569145).
 
 Related resources
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