6.2.2 Publisher agrees that it is responsible and liable for providing notice and obtaining any required clear and conspicuous user consent on behalf of itself, PubMatic and all applicable Demand Partners with respect to (a) passing personal information, precise location data, user device identification or any sensitive information of its users to PubMatic and Demand Partners, (b) collecting and using statistical identification of its users or other non-cookie technologies (such as eTags and web or browser cache), (c) collecting and using information across web browsers and devices, and (d) first- and third-party cookies, including without limitation, ensuring users are clearly informed about third-party cookies and promptly notifying PubMatic in the event a user opts out of having third-party cookies dropped. In the event Data Protection and Privacy Requirements require user consent to pass personal information to PubMatic and Demand Partners, Publisher shall not pass such personal information to PubMatic or Demand Partners without obtaining the requisite consent. PubMatic will cooperate with Publisher in complying with such requirements.
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