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Update Badoo Privacy Policy
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Badoo/Privacy Policy.md

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@@ -130,7 +130,7 @@ Under EU and UK data protection laws, we are required to tell you our lawful bas
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| To allow our Advertising Partners to serve targeted advertisements on our App and Sites (this includes rewarded video ads) | Advertising identifier associated with your device (Device ID), age, gender, and IP address (and your estimated locations based on your IP address) (CCPA Categories A, C and G) | We obtain age and gender from you, and Device ID and IP address from the device that you use to access the service | Consent – as indicated by you in your Privacy Settings/Cookie Settings preferences and via your browser or device privacy preferences (where required by your device manufacturer (for example Apple devices using iOS 14.5) |
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| To serve advertisements to Users of our Sites/App on third party networks and measure the effectiveness of such ads | Data about your visit to our Sites or App and action taken on those (for example if you downloaded our App or created an account with Badoo) IP address (and your estimated location based on your IP address) age, gender, Device ID (CCPA Categories A, C, G, F and K) | We obtain age and gender from you and we obtain other information from the device or browser that you use to access the service | Consent – as indicated by you in your Privacy Settings/Cookie Settings preferences and via your browser or device privacy preferences (where required by your device manufacturer (for example Apple devices using iOS 14.5) |
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| To serve promo cards and advertisements on the App | Location, gender, age, and information that you have optionally provided us with via your profile (CCPA Categories A, C and G) | We obtain age, gender and profile information from you, and location data from the device that you use to access the service | Legitimate interests – it is in our legitimate interests to target advertisements so that Users see relevant advertisements and to allow us to generate income from advertising revenue |
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| To send you marketing information about our events, offers and services | Name, email address, postal address, Instagram handle and mobile phone number (CCPA Category B) | You provide this information to us | Consent or legitimate interests and in accordance with the laws applying to our marketing activities. We have a legitimate interest in promoting our business and products |
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| To send you marketing information about our events, offers and services | Name, email address, postal address, Instagram handle and mobile phone number (CCPA Categories A and B) | You provide this information to us | Consent or legitimate interests and in accordance with the laws applying to our marketing activities. We have a legitimate interest in promoting our business and products |
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| To contact you in order to run surveys for research purposes and to obtain feedback, and to find out if you want to take part in marketing campaigns | Email address and mobile phone number (CCPA Category B) | You provide this information to us | Legitimate interests – it is in our legitimate interests to carry out research so that we can further develop the app and improve the service |
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| To enable Users to create and enhance their Badoo profile and log into the app via third party accounts | Data from Facebook and other third party accounts (see section 7 of this policy for more details) (CCPA Categories A, B, C, and H) | We obtain this information from Facebook or the providers of any other accounts you use to log in or connect with your Badoo account | Legitimate interests – it is in our legitimate interests to facilitate access to our services |
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| To show you other Users near you | WiFi access points and location data when you use the App (if you give us permission) (CCPA Category G) | We obtain this information from the device that you use to access the service (if you give us permission) | Legitimate interests – it is in our legitimate interests to provide this functionality as part of the services |
@@ -191,7 +191,6 @@ We share a limited amount of your personal data with companies that help us with
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* age and gender
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* data about your visit to our Sites or App and action taken on those (for example if you download our App or created an Account with our App)
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* a hashed\* version of your email address (to create ‘custom audiences’).
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\*Hashing is a way of encrypting information by turning it into a combination of random numbers and letters - this code cannot be traced back to the email address. When hashed email addresses are sent to a Marketing Service Provider, they’re then matched against the Provider’s own existing list of their own users’ hashed information and our ads are served to those of our users who have successfully been matched with the Provider’s. Matched and unmatched hashes are then deleted by the Provider.
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