Possible Improvement: Spelling Variant Control

[BradKML]

Context: CGPGrey's Tiffany video and Name Explain demonstrated that spelling variations can fuzz the data trends of names. the data can be cleaned such that this can be fixed.

Example of Phonetic Algorithm (tools to reduce names into a phonetic hash):

• https://github.com/rockymadden/stringmetric
• https://github.com/jamesturk/jellyfish
• https://github.com/microsoft/PhoneticMatching
• https://github.com/Lilykos/pyphonetics
• https://github.com/life4/textdistance