diff --git a/src/client/async_client.rs b/src/client/async_client.rs
index 56139fb..2c2e3c5 100644
--- a/src/client/async_client.rs
+++ b/src/client/async_client.rs
@@ -31,7 +31,7 @@ impl Client {
             serde_json::to_string(&inner_event).map_err(|e| Error::Serialization(e.to_string()))?;
 
         self.client
-            .post(&self.options.api_endpoint)
+            .post(self.options.host.as_ref())
             .header(CONTENT_TYPE, "application/json")
             .body(payload)
             .send()
@@ -53,7 +53,7 @@ impl Client {
             serde_json::to_string(&events).map_err(|e| Error::Serialization(e.to_string()))?;
 
         self.client
-            .post(&self.options.api_endpoint)
+            .post(self.options.host.as_ref())
             .header(CONTENT_TYPE, "application/json")
             .body(payload)
             .send()
diff --git a/src/client/blocking.rs b/src/client/blocking.rs
index 0f9af91..8afa28d 100644
--- a/src/client/blocking.rs
+++ b/src/client/blocking.rs
@@ -31,7 +31,7 @@ impl Client {
             serde_json::to_string(&inner_event).map_err(|e| Error::Serialization(e.to_string()))?;
 
         self.client
-            .post(&self.options.api_endpoint)
+            .post(self.options.host.as_ref())
             .header(CONTENT_TYPE, "application/json")
             .body(payload)
             .send()
@@ -52,7 +52,7 @@ impl Client {
             serde_json::to_string(&events).map_err(|e| Error::Serialization(e.to_string()))?;
 
         self.client
-            .post(&self.options.api_endpoint)
+            .post(self.options.host.as_ref())
             .header(CONTENT_TYPE, "application/json")
             .body(payload)
             .send()
diff --git a/src/client/mod.rs b/src/client/mod.rs
index a60d772..cd77207 100644
--- a/src/client/mod.rs
+++ b/src/client/mod.rs
@@ -1,6 +1,41 @@
-use crate::API_ENDPOINT;
 use derive_builder::Builder;
 
+/// PostHog host configuration for different regions and custom endpoints.
+#[derive(Debug, Clone)]
+pub enum Host {
+    /// US PostHog cloud (<https://us.i.posthog.com/i/v0/e/>).
+    US,
+    /// EU PostHog cloud (<https://eu.i.posthog.com/i/v0/e/>).
+    EU,
+    /// Custom PostHog endpoint.
+    Custom(String),
+}
+
+impl Host {
+    const US_ENDPOINT: &'static str = "https://us.i.posthog.com/i/v0/e/";
+    const EU_ENDPOINT: &'static str = "https://eu.i.posthog.com/i/v0/e/";
+}
+
+impl AsRef<str> for Host {
+    fn as_ref(&self) -> &str {
+        match self {
+            Host::US => Self::US_ENDPOINT,
+            Host::EU => Self::EU_ENDPOINT,
+            Host::Custom(url) => url,
+        }
+    }
+}
+
+impl std::fmt::Display for Host {
+    fn fmt(&self, f: &mut std::fmt::Formatter<'_>) -> std::fmt::Result {
+        match self {
+            Host::US => write!(f, "{}", Self::US_ENDPOINT),
+            Host::EU => write!(f, "{}", Self::EU_ENDPOINT),
+            Host::Custom(url) => write!(f, "{url}",),
+        }
+    }
+}
+
 #[cfg(not(feature = "async-client"))]
 mod blocking;
 #[cfg(not(feature = "async-client"))]
@@ -17,8 +52,8 @@ pub use async_client::Client;
 
 #[derive(Builder)]
 pub struct ClientOptions {
-    #[builder(default = "API_ENDPOINT.to_string()")]
-    api_endpoint: String,
+    #[builder(default = "Host::US")]
+    host: Host,
     api_key: String,
 
     #[builder(default = "30")]
diff --git a/src/lib.rs b/src/lib.rs
index 6fe46d5..6250916 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -3,8 +3,6 @@ mod error;
 mod event;
 mod global;
 
-const API_ENDPOINT: &str = "https://us.i.posthog.com/i/v0/e/";
-
 // Public interface - any change to this is breaking!
 // Client
 pub use client::client;
@@ -12,6 +10,7 @@ pub use client::Client;
 pub use client::ClientOptions;
 pub use client::ClientOptionsBuilder;
 pub use client::ClientOptionsBuilderError;
+pub use client::Host;
 
 // Error
 pub use error::Error;