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Update Q1 2026 TAE objectives (#14159)
Adding goals after quarterly planning.
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- Hit or exceed individual quota targets (All TAEs)
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- Hit or exceed team quota target (Ben)
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- Generate at least one outbound opportunity each (All TAEs)
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- Shift TAE outbounding to high potential accounts and work to support our founding BDR (Ben)
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- Close as won at least one outbound opportunity, team-wide (All TAEs)
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- Define and implement sales framework to get people to the best path quickly (Ben)
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- Split inbound sales motion into ICP/persona fit and otherwise, with a goal to increase conversion with both groups for qualified opportunities (Ben)
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- Document a framework for working opportunities in a consistent manner that allows for coaching TAEs (Ben)
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- Experiment with outbound sales motions to our ICP (All TAEs)
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- Drive a significant amount of SQLs to the sales team - (Brian + Chris)
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- Attend an event or two? (All TAEs)
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- Evolve messaging - position PostHog's business value early for larger deal sizes, or optimize for speedier monthly conversions where customers want to grow over time (Seb, Chris, Ben)
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- Document what tighter opportunity management looks like, including:
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- Qualify better (Simon, Ben)
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- Multithread (Alex, Chris)
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- Sell higher (Alex, Chris, Ben)
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- Identify and ship PostHoggy sales opportunity levers, including carrots and sticks (Tomas, Alex)
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- Roll out a new call recorder for Sales & CS (Ben, Sean)

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