Update Q1 2026 goals for paid ads and outbound strategies

updated goal from Demos to MQLs

Author: BrianAtPosthog

contents/teams/demand-gen/objectives.mdx

@@ -1,15 +1,7 @@
 ## Q1 2026 goals
 
 **Paid ads (Brian)**
-- Generate at least 30 qualified inbound opportunities for the New Business Sales team
+- Generate at least 40 MQLs per week
 - Proper analytics that let us know what ads are performing and why
 - A full remarketing funnel that allows us to cross-sell our products and introduce our products to people who already know us
 - Increased ad variety and copy - new ads going live once per week by the end of the quarter
-
-**Outbound (Dmytro)**
-- Generate at least 20 qualified outbound opportunities for the New Business Sales team
-- Create the v1 outbound playbook such that another BDR could join and immediately successful, including:
-  - Outbound ICP (definition, where to find them)
-  - Outbound personas (definition, where to find them)
-  - Messaging (content, form, channels)
-- We've run at least 3+ campaigns that can reliably generate opportunities and are potentially automatable