Update Q1 2026 goals for paid ads and outbound strategies (#14999)

* Update Q1 2026 goals for paid ads and outbound strategies

updated goal from Demos to MQLs

* Apply suggestion from @charlescook-ph

* Update objectives.mdx

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Co-authored-by: Charles Cook <charles@posthog.com>

Author: BrianAtPosthog

contents/teams/demand-gen/objectives.mdx

@@ -1,15 +1,15 @@
 ## Q1 2026 goals
 
 **Paid ads (Brian)**
-- Generate at least 30 qualified inbound opportunities for the New Business Sales team
+- Generate at least 40 signups who enter a credit card per week
 - Proper analytics that let us know what ads are performing and why
 - A full remarketing funnel that allows us to cross-sell our products and introduce our products to people who already know us
 - Increased ad variety and copy - new ads going live once per week by the end of the quarter
 
-**Outbound (Dmytro)**
-- Generate at least 20 qualified outbound opportunities for the New Business Sales team
-- Create the v1 outbound playbook such that another BDR could join and immediately successful, including:
+**Outbound (Lorena)**
+- Generate at least one qualified sales opp, as defined in SFDC
+- Create the v1 outbound playbook such that another BDR could join and be successful, including:
   - Outbound ICP (definition, where to find them)
   - Outbound personas (definition, where to find them)
   - Messaging (content, form, channels)
-- We've run at least 3+ campaigns that can reliably generate opportunities and are potentially automatable
+- We've run at least 3+ warmbound campaigns that can reliably generate opportunities and are potentially automatable