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Update Q1 2026 goals for paid ads and outbound strategies (#14999)
* Update Q1 2026 goals for paid ads and outbound strategies updated goal from Demos to MQLs * Apply suggestion from @charlescook-ph * Update objectives.mdx --------- Co-authored-by: Charles Cook <charles@posthog.com>
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## Q1 2026 goals
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**Paid ads (Brian)**
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- Generate at least 30 qualified inbound opportunities for the New Business Sales team
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- Generate at least 40 signups who enter a credit card per week
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- Proper analytics that let us know what ads are performing and why
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- A full remarketing funnel that allows us to cross-sell our products and introduce our products to people who already know us
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- Increased ad variety and copy - new ads going live once per week by the end of the quarter
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**Outbound (Dmytro)**
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- Generate at least 20 qualified outbound opportunities for the New Business Sales team
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- Create the v1 outbound playbook such that another BDR could join and immediately successful, including:
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**Outbound (Lorena)**
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- Generate at least one qualified sales opp, as defined in SFDC
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- Create the v1 outbound playbook such that another BDR could join and be successful, including:
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- Outbound ICP (definition, where to find them)
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- Outbound personas (definition, where to find them)
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- Messaging (content, form, channels)
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- We've run at least 3+ campaigns that can reliably generate opportunities and are potentially automatable
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- We've run at least 3+ warmbound campaigns that can reliably generate opportunities and are potentially automatable

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