Edit Demand Gen Overview for improved readability

Revised text for clarity and flow in the Demand Gen Overview section.

Author: BrianAtPosthog

contents/teams/demand-gen/index.mdx

@@ -10,11 +10,13 @@ template: team
 
 **We generate demand so the product doesn't have to do all the work.**
 
-That means two jobs: bring high-quality leads to sales, and convert engineers searching for us (or our competitors) into signups. We try to make both of those things fun—or at least not painful to look at. "Data Daddy is here to help" is a real headline we're running on search.
+That means two jobs: bring high-quality leads to sales, and convert engineers searching for us (or our competitors) into signups. We try to make both of those things fun -- or at least not painful to look at. "Data Daddy is here to help" is a real headline we're running on search.
 
-No stuffy awareness campaigns. No creepy third-party pixels. We run ads on Google, LinkedIn, Reddit, and YouTube, and we'll check out new platforms as we find them. We've killed the channels that didn't work. We test a lot, keep what converts, and try to run copy and creative that's funny enough to screenshot.
+No stuffy awareness campaigns. No creepy third-party pixels. We run ads on Google, LinkedIn, Reddit, and YouTube, and we'll check out new platforms as we find them. We've killed the channels that didn't work. 
 
-Weird, punchy, useful. That's the brief.
+We test a lot, keep what converts, and try to run copy and creative that's funny enough to screenshot.
+
+Keep it weird. Keep it punchy. Keep it useful. Keep shipping. That's the brief.
 
 ## Why This Team Exists