Marketing Q1 2026 Goals (#14201)

* Update objectives.mdx

* Update contents/teams/marketing/objectives.mdx

Co-authored-by: Daniel Z <[email protected]>

---------

Co-authored-by: Daniel Z <[email protected]>

Author: joethreepwood

contents/teams/marketing/objectives.mdx

@@ -1,38 +1,63 @@
-### Q4 2025 objectives
+### Q1 2026 objectives
 
-### Make our best creative more repeatable (Lottie)
+These are the primary goals the team is prioritizing this quarter. 
 
--   **Rationale:** The more we polish, the shinier we get.
--   **Things we could do:** Five year plan. Hire and onboard. Illustration guide. 
--   **We'll know we're successful when:** 80% of art is drafted before deadline. 
+### Make data stack central to our positioning (Joe)
 
-### Make design 50% self-serve (Daniel H)
+-   **Rationale:** A more cohesive story here will help everyone.
+-   **Things we could do:** Land the repositioning. Support the DS team. Hire a Stack PMM.
+-   **We'll know we're successful when:** Everyone understands what PostHog is.
 
--   **Rationale:** Self-serve enables more polish. 
--   **Things we could do:** Hog library. Production processes. Templates. 
--   **We'll know we're successful when:** Demand gen can self-serve ad designs. 
+### Clarify the go-to-market for Array (Cleo)
 
-### Make our parties bigger and better (Daniel Z)
+-   **Rationale:** The messaging is too vague right now.
+-   **Things we could do:** Define the narrative. Isolate the USP. Identify the persona. 
+-   **We'll know we're successful when:** Users want to try Array.
 
--   **Rationale:** Events work, so lets do more.
--   **Things we could do:** More incubators. More outreach. Mulled wine.
--   **We'll know we're successful when:** Our events start to become over-subscribed. 
+### Lead us into the observability space (Sara)
 
-### Deliver the Workflows marketing foundation (Sara)
+-   **Rationale:** Logs is just for starters.
+-   **Things we could do:** Launch Logs GA. Support further observability tools.
+-   **We'll know we're successful when:** Logs reaches product-market fit.
 
--   **Rationale:** Workflows needs a solid, reliable foundation to launch confidently, that we can rely on after GA.
--   **Things we could do:** Ship the essential content, guides, migration docs, website stuff, and other activities like events that will make the necessary hype.
--   **We'll know we're successful when:** Workflows start generating revenue.
+### Target our events to product engineers (Daniel Z)
 
-### Establish us as an AI-first company (Cleo)
+-   **Rationale:** We know what works, now we need to double down.
+-   **Things we could do:** Launch new event series. Product for Engineers meetups. Event playbook.
+-   **We'll know we're successful when:** Our new event series has a fanbase.
 
--   **Rationale:** This is the direction of travel. 
--   **Things we could do:** Launch PostHog AI. Launch Tasks. Land the messaging. 
--   **We'll know we're successful when:** PostHog AI is seen as equal to product analytics. 
+### Create a reliable brand style guide (Daniel H)
 
-### Boost cross-sell, especially with startups (Joe)
+-   **Rationale:** As the team grows, consistency matters more.
+-   **Things we could do:** A style guide. Ad templates that adhere to it. 
+-   **We'll know we're successful when:** The style guide can settle design misalignments. 
 
--   **Rationale:** There's so much to do. So, let's do it.  
--   **Things we could do:** Push buy-outs. Conquest marketing. CSM for startups. 
--   **Planning issue:** [Track the cross-sell planning issue](https://github.com/PostHog/meta/issues/377)
--   **We'll know we're successful when:** PostHog for Startups ARR triples. 
+### Turn our merch into a lifestyle brand (Lottie)
+
+-   **Rationale:** We all want to be more fashionable.
+-   **Things we could do:** Merch campaign with a central theme. Merch collabs. Faster concept-completion turnaround.
+-   **We'll know we're successful when:** Non-users start noticing our stuff. 
+
+## Sidequests
+
+Sidequests are important areas of focus or things the team cares a lot about, but which aren't their primary goal.
+
+### Keep capacity in line with ambition (Joe & Daniel Z)
+
+-   **Rationale:** We need to make sure we keep pace with the other teams.
+-   **Things we could do:** Keep the hiring plan moving. Scale PMM. Create a community team.
+
+### Make design not just about art requests (Lottie & Heidi)
+
+-   **Rationale:** Design is getting more resource and can become more proactive.
+-   **Things we could do:** A Q1 goal for Heidi. A plan of what _we_ want to do. Progress on that.
+
+### Champion LLM Analytics, internally and externally (Cleo)
+
+- **Rationale:** It has PMF and could be the next big thing for us.
+- **Things we could do:** Make noise about new features. Support their roadmap. Increase startup adoption. 
+
+### Keep up the Workflows marketing (Sara)
+
+- **Rationale:** Beta launch went well, and GA is on the horizon. 
+- **Things we could do:** A launch plan. Use-case based content. Integration launches.